Growth of English
English has a number of advantages over other languages;
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But will English remain as the dominant International language is big question. Current world wide use of English in international politics and business has an enormous benefit to English speaking countries. But coming to internet point of view, English will not be maintained its position as the main language used on the internet, this would decline the number of people come online, mostly china and other. This is the major reason where the international companies are expected to emphasize on cultural diversity in an attempt to gain higher local market share. International companies need to speak the local language of users in the countries where they do business. Finally Hurn concludes that English will remain as the major international language and is likely to broaden its acceptances as the universal language and by 2050 English speaking people reach to 2 billion.
PayPal Available In More Countries.
PayPal Company’s site has started its offerings its payment services in 87 new countries and due to its huge success it doubled its services to 190 countries. It also offered local language versions of its site to almost 13foreign countries. Now it has 143 million accounts worldwide. Since PayPal’s website is Internationalized in local languages it gained huge success in most of the 190 countries.
Haas Website Reflects global presence
According to the HAAS Europe Managing Director Peter Hall, “the website plays a vital role in maintaining the impressive rise by presenting a consistent and high quality brand across all the markets”. HAAS Automations produces CNC machine tools, to reflect the company’s global status in CNC machine tool technology, they build and designed new international website, which further translated into English, French, Spanish, German, Czech and many more local languages respective to their countries. With this Global presence, HAAS built, shipped and installed more than 12000 machines from its factory in USA. Now the HAAS becomes the first truly global volume in producing in the CNC machines worldwide.
Internationalising your software.
According to the Griffiths, when the company expands into global business or markets, Managers need to recognize that they have changing business requirements. If businesses are working in different countries around the world, they should set up localised system or website to present the information in their native languages. Whenever the company starts to internationalise its products or anything, language considerations must be taken into account.
According to the Frank, Better looking and easily accessed websites attracts more credit card customers. The company conducted a study with 850 internet customers and 80%responded that they are willing to apply for credit card online. Yet after visiting different 12 credit card companies, only 41% responded that they would return to site. It varies according to particular websites. Finally frank concludes that there’s more value to a website than a pretty face (ABA Bank Marketing, 2005).
Building HVAC Websites From the Ground Up. (cover story)
According to the Angelo, Companies to stay competitive they must have global presence. Visibility and usability are the two things that need to concentrate and maintain profitable website.
How many languages does it take to change an online user?
Atkins-kruger says that “going global online means supplying content in a number of languages” ,although targeting the audience is vital.Atkins also says that top 21 languages comes to be half of the world populationi.e. 3 billion people, the next 13 languages comes around 600 million people and so the pattern continues, but argues that the more languages you aim to cover , the fewer people you reach for the extra money invested. That gives ROI very less for few languages used by less number of people. The rule here is ROI, “the cost of reaching people increases significantly the further down the list of languages you go because you reach fewer people each time” says atkins-kruger and finally concludes that to work from top of the language list, if company reached top 20 languages, then it’s already a global player but to reach top 40, company need to work hard to get ROI. Indeed numbers are not everything language choice is crucial (Atkins-kruger, 2007).
Global Websites: The CEO As Geek.***
According to the Freivalds, Website internationalization is a process by which a site content, look and feel are designed from the start of multilingual and multicultural applications.He argues that, No matter how much big your company, the multilingual global presence is single most important factor in company’s global success. The top management must be closely involved in all areas of development to speak to its customers and vendors around the world. Freivalds also agrees that with all its translations and localization effort, a multilingual website strategy requires a consistent global message that can be adapted for different cultures.
You built the websites, but where are your customers?
But Alexandra argues that it is not possible to change the buying habits of consumers to major investments in web based retails service. Instead of investing huge dollars in improving the website it is far better to invest in physical appearances of the store and building brand recognition of the company in nearby area. To sell some products, he confides that they must have direct interaction between consumers and products or consumers and human beings. If cost of the same products is more on a website than in store, most of the consumers are price sensitive, they preferably drive to that store for shopping experience. According to consumer report, only one-third of people who are attempting to buy online are already had a deal, they use internet or websites to find the information and use more as reference tool than for purchasing. Question remains, will there be a success to a retail websites even if they are on top page rank of any search engine? But Alexandra also specifies that the companies having good brand recognition in a market could do very well in regional and international level by supporting their websites by advertising, and for the rest its just be useful as an information resource for consumers and must not doing any business. Alexandra further warns that even a website has invested an enormous amount of money in building recognition; there is no guarantee that investments will yield web sales.
Swedish and Norwegian Tourism Websites: The Importance of Reservation Services and Value-added Services.
According to the article, 407 million people have an access to the internet. In Sweden and Norway have 53% and 60% of population using internet respectively. Tourism is one of the largest industries, which had a huge impact on electronic market place. Surveys have shown that travel products or any services are among the most popular to buy online. Tourists travel across countries, to reduce the risk of visitors, website information should be presented in all formats of languages.
THE EFFECT OF PERCEIVED ETHICAL PERFORMANCE OF SHOPPING WEBSITES ON CONSUMER TRUST.
According the article, the lack of trust is also one of the most important factors in consumers not going to shop online for unknown faceless seller and paperless transactions. According to the experimental study of the shopping website, the consumers will trust the website if they feel the site keeps good Electronic Commerce(EC) ethical performance like practicing the privacy policy’s and stating explicity, giving information on products or services in a appropriate way. So here EC plays a vital role in providing trust to a websites. EC is one of the most important internet application, it changes the way people shop and gives more flexibility in time and place.
Advertising visuals in global brands’ local websites: a six-country comparison.
According to the Daechun An, when targeting the global audiences, understanding the similarities and differences in communication and advertising patterns across nations is very crucial for its success.