Essay: Nokia

Introduction
Nokia is the world leader in mobile, driving the wider mobility industry sustainable development. Nokia is committed to providing easy to use and innovative products, including mobile phones, images, games, media, and mobile network operators and enterprise users’ solutions, so as to enrich people’s lives, improve their working efficiency. Nokia shares listed on the global five principal securities market, shareholders all over the world. Nokia Corporation headquartered in Finland, is a mainly engaged in the production of mobile communication products multinational company, since 1996. Nokia has been occupying the market share first. In the face of the iPhone of apple launched in 2007 and a Google Android smart phones, Nokia for 15 consecutive years of global mobile phone sales in the first position in the second quarter of 2011 by apple and Samsung both beyond
Political Factor
At the same time of rapid economic development in China, and also the pursuit of peace and stability in the environment, makes the Chinese market under state control. As a result, China’s political situation remains stable and suitable for the long-term development of the enterprise. Since Nokia set up joint ventures in China, through strengthen the close cooperation with the latest communications technology in the field of China, deeply involved in the development of China’s information industry, we’ll build China into a global Nokia’s main production base. Nokia promoted the sustainable development of China’s economy, and repeatedly been rated as China’s most respected and the most influential enterprises. Nokia’s brand strength rising in China, won the China’s overall handset market leading position.
Economic Factor
Since the 1990 s, China’s economy has been in rapid development period, to maintain the leading position in the world economic growth, which created a favorable economic environment for the development of Nokia. People income level rise, the improvement of quality of life, to a great extent, helps to the further development of enterprises. As the mobile phone market, Nokia is constantly promoted along with the development of the economy.
Social Factor
Along with the monetary integration, the miles of space that intervene between a man and is becoming more and more close, closer contact with each other widely. Then, communications tools such as mobile phones become the people indispensable. Nokia’s efforts to improve their own quality, improve customer satisfaction, and according to different social classes also provide discrete service, strive to maintain a high level of development in the long term.
Technology Factor
At present, in most of mobile phone use in China is the second generation mobile communication standard GSM network. Has built a mature technology, complete network, reasonable structure, large covered and abundant business, good benefits of GSM mobile communication network, GSM network has already covered most parts of the country, at the same time, mobile GPRS business by the large and medium-sized cities throughout the country. Technology development to promote the development of technology products, led by Nokia. To sum up, based on PEST analysis. Nokia’s various aspects in an advantageous position, has the very good development prospect.