Essay: Foyle food group – enterprising business

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  • Foyle food group - enterprising business
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For our GCE Applied Business Studies Coursework we as a class have decided to base our assignment of an “Enterprising Business” on the Foyle Food Group. I feel the Foyle Food Group are very worthy candidates for this award and I will explain why in further detail late on in the task.
The Foyle Food Group is a family—run group of companies with a farming heritage dating back several generations. Established over 3 decades ago, they have a long standing history of supplying quality beef to leading retailers, manufacturers, foodservice providers and butchers across the world. The reason I decided to choose the Foyle Food Group as my enterprising business is because they are a local company and therefore it is easy to gain information about them.
Foyle Food Group is really focused on only one food group, meat from steers, heifers, and white fatted cows. The group can process more than 300,000 cattle a year across its five primary processing locations in Northern Ireland. The facilities slaughter, debone, and render cattle sourced from specialist producers who are mostly small family-run farms. Foyle Food Groups fresh, frozen, and processed beef products are sold under its namesake brands, as well as Blackmoran Angus, Glenslieve Hereford and private labels. Foyle Food Group supplies the retail, manufacturing, food service and butchery sectors with some of its main customers being Tesco and McDonalds. The group operates as a subsidiary of Faughan Ltd, which is wholly owned by the Acheson family.
Foyle Food Group employs over 1000 people. 80% of its farmland is grassland and its cattle are fed a natural grass diet with no artificial additives. The Foyle Food Group is headquartered at Campsie, County Londonderry and its Chief executive is Terry Acheson. Foyle Food Group has a yearly turnover of £280 million pounds. With 98,000 beef farm holdings and 5.3 million hectares of land it is clear to see that Foyle Food Group is a huge organisation.
A01: Enterprising Aims & Objectives
What is Enterprise and what is needed to be Enterprising?
Theory- Setting up a new business is a big gamble. Although perhaps an individual or an entrepreneur may have done a lot of research and feel they are ready to jump into the business market. This is very often not the case and there are quite a lot of factors that will have not yet have been considered. Not every business or individual is enterprising, in order to be enterprising you must be willing to take risks and put yourself out for the sake of the company.
You as an entrepreneur must spot the gaps in the market and be willing to exploit these for the benefit of your company. In order to become a successful business person or entrepreneur you must have a lot of gut and energy in order to ensure the best for your business.
Application: Foyle Food Group- Foyle Food Group is one if not the most enterprising business within our local community. In the future they aim to ensure they stay in close contact and remain responsive to their customers. Each year they set targets and goals in order to improve standards throughout the company. Some areas in which they stride to improve are product quality and livestock care and they are aiming to meet the ever growing demands of the catering and retail sectors. Not so long ago Foyle Food Group undertook a very risky revamp. They enhanced their company logo and many sectors within the company to ensure that they as a company can compete in the ever expanding marketplace for many years to come. As a result of this enhancement Foyle Food Group are currently reaping the rewards as they now have grown to have 9 factories.
What is a Mission Statement?
Theory- A good mission statement answers several key questions about your business:
• What are the opportunities or needs that the company addresses?
• What is the business of the organization?
• How are these needs being addressed?
• What level of service is provided?
• What principles or beliefs guide the organization?
A mission statement more or less is the aims and objectives of a business. It underlines the goals of a company for going forward in the future. Companies use mission statements to help unite and motivate staff in order to achieve the company’s aims and objectives. Mission statements create an image of what the organisation stands for. It is hoped customers will be impressed and remain loyal to the company.
It is not surprising that most mission statements focus on beliefs, values and non-financial goals rather than stating they seek to maximise profits.
Application: Foyle Food Group- Mission statements are normally short and sweet, and that is exactly what Foyle Food Groups mission statement is. Their mission statement is “Making Choice Easy”. The main advantage to this statement is that it is easy to remember and has a great appeal to attract new customers. The statement reflects the fact that that Foyle Food Group are in the top 5% of companies in the meat processing industry in the UK and Ireland. I feel Foyle Food Groups mission statement explains a lot within the company. It gives the impression that the company can produce top quality products and compete competitively in the marketplace. The Group is proud to have industry-wide recognition for the high quality beef products they produce. More than that, they’re proud to have forged such loyal relationships at every level of their business. The group’s ability to process 300,000 cattle annually speaks volumes for the company itself, this along with their great relationships with customers and urge to always improve within very aspect of the business helps choosing Foyle Food Group easier.
What are Aims?
Theory-A business aim is the goal a business wants to achieve. A primary aim for all business organisations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building. Mission statements play a big role within a business. The mission statement of a business is what helps the business going forward. It gives every individual within the business something to strive for and aim to maintain. Corporate objectives are those that relate to the business as a whole. They are usually set by the top management of the business and they provide the focus for setting more detailed objectives for the main functional activities of the business. I feel the most important aim of a business would be survival; all businesses are at risk of not surviving or in other words not profit-making. Newly established businesses are at a higher risk of “not surviving” because the first year of business is likely to have little or no profit. However these problems do not only apply to newly established business, for example some large companies may be in a spot of difficulty and product sales may decline which could result in their main aim becoming survival.
Application: Foyle Food Group- Having a code of values is vital within an organisation. Foyle Food Group have realised how important it is to be socially responsible and they have set up some code of values within the company which helps everyone within the business to get their job done properly. The company have three core values and they are: trust, commitment and integrity. And the hope is that these values result in more staff to lead by example, work as professionals and be able to work in a team. This code represents the foundation for every business decision that Foyle Food Group makes so that sound and ethical business practises are followed every step of the way. Back in 2011, chief executive officer Terry Acheson said that one of Foyle Food Groups aims is to anticipate what’s around the corner, meet it head-on and focus on the mutual prosperity of the business, their customers and their suppliers.
What are Objectives?
Theory: An objective is a specific result that a person or system aims to achieve within a time frame and with available resources. In general, objectives are more specific and easier to measure than goals. Objectives are basic tools that underlie all planning and strategic activities. They serve as the basis for creating policy and evaluating performance. Some examples of business objectives include minimizing expenses, expanding internationally, or making a profit. Having an objective is useful for a business because it helps its staff to focus on the business’ aims. A business could have an aim of increasing their sales by 5% by the end of the year and as a result the staff will have an objective to make this aim a reality. Long-term objectives are usually more than a year and are used to give direction to the business to achieve their overall goals. Different organisations have different objectives. Some businesses are run to make as much profit as possible for owners. However, not all businesses aim to make profit. Voluntary organisations such as charities are more concerned with providing a service to others. Some owners have a vague idea about their objectives. The best types of objective are SMART. Smart stands for:
• Specific: clearly state what is to be achieved e.g. increased profits.
• Measurable: the desired outcome is a number value that can be measured, eg increase profits by 10%.
• Agreed: all staff are involved in discussing and agreeing an aim.
• Realistic: the target is possible given the market conditions and the staff and financial resources available.
• Timed: the target will be met within a given period of time, e.g. 12 months.
Application- Foyle Food Group: An example of an objective that Foyle Food Group take very seriously would be caring for the environment, this along with maintaining a constant profit margin I would say are Foyle Food Groups main objectives. Foyle Food group have recently finished constructing an anaerobic digestion plant which has been one of their main objectives in recent years. This is an example of an objective that the company have met. Another I feel important objective that Foyle Food Group has would be to be able to anticipate their customers’ needs and wants and enhance their customers’ experience. The company have stated two quotes on how they will stride to achieve these two objectives, they are; “We have learned over the years that it’s not enough to merely respond to customer’s needs. We anticipate them” “Only by behaving with integrity can we expect trust. In any relationship trust is essential to deliver and exceptional customer experience.”
Profit Maximisation-
Theory- Profit Maximisation is a process that companies undergo to determine the best output and price levels in order to maximize its return. The company will usually adjust influential factors such as production costs, sale prices, and output levels as a way of reaching its profit goal. There are two main profit maximization methods used, and they are Marginal Cost-Marginal Revenue Method and Total Cost-Total Revenue Method. Profit maximization is a good thing for a company, but can be a bad thing for consumers if the company starts to use cheaper products or decides to raise prices. When a firm applies profit maximization, it is basically saying that its primary focus is on profits, and it will use its resources solely to get the biggest profits possible, regardless of the consequences or the risk involved. Profit maximization is a generally short-term concept. Application usually lasts less than one year, although some companies employ this strategy exclusively, constantly jumping on the next big trend.
Application: Foyle Food Group- Foyle Food Group’s main aim is to make money. They have introduced a number of methods to do this. They cut out the waste, they have energy targets and they monitor electricity usage, every single part of the cow is used, manure goes to a separate factory down the road to produce electricity which then is used by Foyle Food Group to run the business. Another method would be that they monitor water usage and try to recycle in order try reducing costs and caring for the environment. I have been told that the company invest the profits back into the business and have set up a staff bonus scheme which in turn should motivate staff to work and be punctual and therefore produce more products for the company to sell.
Foyle Food Group set KPI’s in every part of the organisation. KPI’s are targets regarding costs and revenue within the business. The targets are colour coded, therefore making it easy for staff to recognise when a KPI is not met. This shows that the Foyle Food Group is forward thinking and enterprising, and that they use their initiative when it comes to reducing their costs.
In recent years Foyle Food Group have invested a lot of money to receive advanced machines and top quality equipment in order to try and ensure in the long run this will cut out maintenance costs. Although at the time these items may have seemed very expensive to Foyle Food Group in terms of going forward this was a great investment as it will considerably reduce maintenance costs.
As I have previously mentioned, all the manure from the cows is taken to a site down the road and is then used to generate electricity for he Foyle Food Group factory. This is a huge benefit to the company and greatly reduces costs. I feel this example helps us realise that the Foyle Food Group are an enterprising business in many ways.
In 2012 the company had a target to reduce fuel and gas consumption per kilo by 50%. After reviewing the year it is known that the company have achieved this target. They have done this by using the animal fat as fuel in the rendering plant rather than oil. Using the animal fat as a source of energy is very enterprising because they are reducing their costs and finding a new and innovative use for what would only have been a waste product that they would actually had to pay to get rid of.
The Foyle Food Group also achieved a target of reducing electricity consumption per kilo by 10% across the group in the end of 2013. Along with this the Foyle Food Group have in recent years installed numerous technical innovation in order to help monitor and manage energy usage.
The Group’s wireless Epi-sensor Energy Management system allows the Foyle Food Group to keep track on how and when they use electricity, water and fuel. It also provides data on how and when the Foyle Food Group can be more efficient.
The Foyle Food Group strongly advocate responsible waste management. The Group constantly seek to eradicate the need to landfill through segregating waste and identifying new opportunities for their waste streams. The Foyle Food Group have a recycling facility at each of their sites. Across their operation the Group have introduced measures to reduce waste. A key indicator for Foyle Food Group of efficient waste management is the reduction in sludge from effluent plants. The sludge waste levels on a Group basis have been decreasing annually and the Foyle Food Group are continually evaluating ways to improve their performance in this area.
Another way to help maximise profits is to keep a good relationship with customers and the Foyle Food Group certainly do that. Tesco, Mc Donald’s and Morrison’s are some example of the company’s customers. These customers are major market players with a high quality standard. All these factors lead to a better reputation and therefore a better opportunity for increased sales and profits for Foyle Food Group.
Risk assessments are also important as £150,000 per year is saved due to the rigorous risk assessments carried out.
It costs a lot to maintain a well-trained workforce, and they might be put off by the idea. But in the long term it is vital for them. One example is that of a well-trained de-boner. A de-boner carves the meat into the product such as steak, silverside etc. The de-boner needs to know exactly how to cut that meat and what proportion does it need to be cut at. This ensures that the full money worth of the cattle is being used and means money is being made out of the whole product. If that de-boner doesn’t have the correct training this will result in him/her making mistakes regularly which will increase the costs of Foyle Meats rather than decreasing them. So as you can see it is vital that Foyle Meats invest in well-trained staff as it will decrease the costs for their business in the long term which will increase profit.
All of the examples that I have explained above are ways in which Foyle Food Group try to reduce their costs and in turn maximise their profits. Foyle Food Group’s profit margin at the minute is 1.4%, and therefore is very low so it is crucial that the company monitor the margins to ensure efficiency and that the profit margin does not fall.
Care for the Environment-
Theory- Some people may feel it is the government or schools responsibility to care for the environment. But large companies like Foyle Food Group also have responsibilities when it comes to caring for the environment. Concern for the environment and global warming have become a major concern for everyone around us and there has been massive pressure on businesses who run factories as their carbon output is recorded and the businesses will be fined or shut down if it is too much for the atmosphere to handle. This is measured by the environmental officer, he/she is responsible for recording and working out if there is any problems or if everything is ok. All responsible businesses are aware of their responsibility to reuse and recycle.
Businesses who donate money to causes that protect the environment are viewed in a positive light and this helps boost their corporate image.
Most firms also used recycled paper and packaging material and careful that effluent and chemicals from their places of work do not contaminate local rivers and lakes. They also control their levels of noise and toxic.
Application Foyle Food Group-
As I have previously mentioned Foyle Food Group use Key Performance Indicators (KPI’s) throughout their business. The company can study the results found from the KPI’s and then compare these to the set standards by the government. Foyle Food Group have publicly stated that they are constantly working with different groups for example “Carbon Trust” to ensure they can reduce their impact on the environment for the future. In recent year the Foyle Food Group have shown that they are an environmentally responsible company and that they are always willing to improve or tweak their business and methods in order to ensure the effect to the environment is at it minimum.
In a previous section I mentioned the method Foyle Food Group use to cut costs on Fuel consumption. However this is also a way of caring for the environment; they use the animal fats as fuel rather than oil in their rendering plant, this is very enterprising also a way of producing energy. This saves the company money without harming the environment as they are getting more usage out of the animals which are being slaughtered which also means they are getting full value for their money. Foyle Meats collect animal hides, freeze them then sell them for leather to Asia.
Another method I have mentioned which helps Foyle Food Group cut costs is that they built anther factory which uses the cows manure and makes it into electricity which the company can then use. Not only does this cut the company’s costs but it helps the environment. This means that there is less waste within the company which is better for the environment and helps us understand that Foyle Food Group are an enterprising business.
Reaching their target of reducing electricity consumption by 10% by 2012 was a big goal for the company and achieving this helps assure us that The Foyle Food Group are a very determined business.
Investing in the rendering plant is exciting and forward thinking; this reduces the firm’s impact on the environment. This promotes the businesses corporate image and most importantly it helps reduce costs therefore increasing profit margins. Foyle Meats have built an anaerobic digestion planet, processing the belly gas from the cows to capture methane gas to be used as a fuel source. This plan is forward thinking and innovative.
Moreover, there is a protein called keratin, which is extracted from the hooves of cows. This protein is a vital component which is used in the making of a special fire extinguishing foam, used by airports and fire rescue. As a result, the Foyle Food Group sells the cow hooves for a profit. This is another example of the Foyle Food Group seeking for new markets.
One final method that is used to care for the environment within the Foyle Food Group company is the that they have stated they have measures in place to ensure toxic waste coming from the factory does not reach the river Foyle nearby and therefor won’t harm wildlife or animals
From the examples listed above it is clear to see that Foyle Food Group take things very seriously when it comes to cutting costs and saving the environment. These example all help improve the business’ corporate image and let us know that they are very enterprising business.
Staff Development-
Theory- New employees, as well as those transferring from another department or division, need to learn their new jobs. Staff development programs can entail sending an employee to a skill-specific seminar or school or enrolling the employee in an appropriate online course that teaches the specific skills the worker’s job requires. Some companies even sponsor their own formal schools or education programs for new employees. In addition, a mentoring program can educate new employees on workplace culture issues specific to your office. Continuously expanding technology and marketplaces means that it is vital that a company’s staff is up to date and have the necessary specific training for the job on hand.
Application: Foyle Food Group- Foyle Meats maintain a highly skilled workforce; this costs both time and money. This indicates that they are as best at their job therefore increasing production rate and efficiency; they also can reduce waste products, for example dressing the carcass is a highly skilled job and a well trained staff member knows how to cut the meat so less is wasted.
Training new staff is a vital part of Foyle Food Group as a company. In fact they spend £2,500 on every newly employed member of staff to ensure they are qualified and have the specific training needed for the job in hand. Although this may seem like a lot of money to start with but in the long run this will save Foyle Meats money as this will hopefully ensure that all staff are efficient and thoroughly know what they are doing.
A Human resource Department is present in any major company and Foyle Meats is no different, as they maintain a happy and productive work force by providing employee satisfaction surveys as well as an employee health and wellbeing programme.
One method used by Foyle Meats which to you may not seem very important or relevant is that they subsidise meals in the canteen for their staff. This doesn’t sound very relevant but means a lot to the employees. Not only does it gives them cheaper meals but they tend to like the company and the employers better for doing this and this should in the long run result in them working harder.
Foyle Food Group has an Employee Health & Wellbeing Programme in place and is very popular amongst their employees. In 2008 the group completed 984 occupational medicals, identifying 289 medically related issues that their current employees were diagnosed with. Foyle Food Group believes that each person assessed may on average have direct contact with at least 3 family members. As a result the Group estimated that almost 3,000 people within the wider community may have in some way been influenced by their Health & Wellbeing program. In addition to this back in 2008 Foyle Food Group invested an average of £210 per employee in their Health and Wellbeing program. This figure came as a result of the £207,000 total cash investment in the Health & Wellbeing program.
It is vital for Foyle Food Group to have happy staff that are going to last, this is because studies have shown that it costs £2,500 to train every employee. This is why the company have so many different measures in place to help and develop staff otherwise they would be out money on having to pay to train new staff quite often.
Foyle Meats is dedicated to training staff in any qualification they deem necessary for the staff members’ job, for example training in health and safety, hygiene or plant machinery. They also hired graduates from university straight into the work. The Graduate Academy is based on Parity’s “Creating Excellence” approach which is built on a 20 year track record of attracting, recruiting and developing graduates, and between both parties, a deep understanding of the food sector. The Foyle Food Group Graduate Academy commenced in October 2010. That programme ended in October 2011, all graduates had achieved the desired outcomes of their Project. As a result of the £153,000 investment in the Academy, collectively the Graduate’s projects increased sales and improved productivity efficiencies to a minimum projected value of £800,000. The Foyle Food Group has employed 4 of the Graduates as Efficiency Managers.
The examples mentioned above help use realise that Foyle Food Group take staff development very seriously. And that they have numerus measures in place to ensure their staff are properly trained and satisfied with their workplace. Which in turn should result in the staff remaining in the Foyle Food Group for long periods of time.
Growth and Diversification-
Theory- One main objective of a business previously mentioned was profit maximization, however this is not the only main objective of businesses. Some companies would say that growth is their main objective. Business people argue that firms must grow in order to survive. Failure to grow might result in a loss of competitiveness, a decline in demand and eventual closure. If a firm is able to grow and dominate the market, in the future it may be able to enjoy some monopoly power and raise its price.
Growth can be measured through the medium of different areas such as revenue, market status and capital value. All of these are areas in which a business can grow, and as a result have this as a company aim or objective. Market share is a way of measuring the growth; this can be done if the business strives to become number one in a certain market area e.g. top business in cleaning products.
A business’ growth can also be measured in revenue, revenue is the total capital accumulated through the sales of a product. This is before costs and other factors are deducted leave the profit. Revenue is used to measure the growth as increased revenue can lead to a better reputation for the business and more profit.
Diversification ties very closely with the growth as this can help with the growth of a business. Diversification is the development of a new product or service to appeal to a different market; this extends the control of a certain branch in different markets to attract new customers.
Application: Foyle Food Group- Foyle Meats don’t only produce pure meat products like rump and steak, they also produce some secondary products like pies and burgers
Foyle Food Group is continuously looking to the future and as an enterprising business they are always searching to expand into new and diverse markets. Foyle Food Group produces many different products, which is a tribute to their entrepreneurial nature and their aim of success.
The Foyle Food Group has also recently grown in the taking over in the past of Donegal Meats and Omagh meats. Back in February 2013, the Foyle Food Group bought a Gloucestershire abattoir. The factory is based in the south west of England and the Foyle Food Group paid £4 million pounds to buy the Ensors business out of administration, in turn saving around 130 jobs
There is a protein called keratin, which is extracted from the hooves of cows. This protein is a vital component which is used in the making of a special fire extinguishing foam, used by airports and fire rescue. As a result, the Foyle Food Group sells the cow hooves for a profit. This is another example of the Foyle Food Group seeking for new markets.
Part of being an enterprising business is the ability to see and take advantage of any opportunities that come their way. Foyle Food Group is excellent at this, as they have ensured that they have acquired several other factories such as Donegal meats and Omagh meats and as a result have grown which displays their level of entrepreneurial skills.
Corporate Image-
Theory- Corporate image is a mental picture that springs up at the mention of a firm’s name. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Similar to a firm’s reputation or goodwill, it is the public perception of the firm rather than a reflection of its actual state or position. Unlike corporate identity, it is fluid and can change overnight from positive to negative to neutral. Large firms use various corporate advertising techniques to enhance their image in order to improve their desirability as a supplier, employer, customer, borrower, etc. The image of Apple computer, for example, as a successful business has dimmed and brightened several times in the last 30 years. But its identity (conveyed by its name and multicolour bitten-off-apple logo) as an innovative and path breaking firm has survived almost intact during the same period.
Corporate image is an important part of a business; this affects how the market views the business. Corporate image can influence the sales and growth of a business in both a positive and negative respect.
Application: Foyle Food Group- Having a bad reputation or corporate image can have huge negative effects on a business; if a business has a bad corporate image this will almost certainly result in a decline in sales. Foyle Food Group like every company do not want their sales to drop and this is why they have a number of measures in place to ensure their corporate image is good.
Foyle Meats have a logo; this is part of their corporate image as well as the mission statement, which is ‘making choice easy’. This can reassure potential customer of their high quality of their products. Foyle Food Group is an active member of Business in the Community; this shows that they care for the community as they sponsor projects such as football matches and charity runs.
Winning award and have many achievements can help a company’s corporate image. In 2008 Foyle Food Group won The Fair Trade Pledge and also the International Investors in People Standard Award. The Groups employees also take part in their Christmas Toy appeal in which employees donate presents for underprivileged young people. Employees also take part in the Time to Read Programme where young people are read books and learn to read. All this enhances the Foyle Food Groups corporate image. This will also improve the company’s relationship with the local community and turn may improve overall sales.
In an attempt to improve the image of the organisation; Foyle Food Group have rebranded. The name Foyle Gourmet sounds sophisticated and elegant, this places a visage of higher quality produce which can lead to increased prices on their products but also gives the company a nice look to a potentially new customer, and this is extremely enterprising as it shows their willingness to try new things and successfully increasing profit margins.
The group supplies beef to the retail, manufacturing and catering sectors , with brands including Foyle, Foyle Blue Label, Foyle Gourmet, Foyle Cattleman’s, Blackmoran Angus, Redman Limousin and Glenslieve Hereford. The addition of high quality brands is very smart from Foyle Food Group as this allows them to charge premium prices for better ‘perceived quality’. This increases revenue and profit margins on certain products as well as the Groups corporate image
All the examples mentioned underline the methods used by Foyle Food Group to enhance their corporate image which should in turn result in an increase in sales.
Producing high quality products or services
Theory- For a business that wants to be enterprising it is essential that they produce high quality products and services as this helps attract new customers and more importantly keep current loyal customers. If a customer purchases a high quality product then they are more than likely going to return to the company to purchase it again and this is why it is vital for company products to be of the highest order possible.
Producing quality services can be determined by the rate of the job and the quality of the service. Some companies also have quality assurance promises to reassure the customer of the excellence of the product or service.
In addition to this, if a business’s customers can find a similar product elsewhere at a lower price and at a higher quality then they will buy that product. Businesses who offer a high quality product gain a competitive advantage over those who don’t. Product quality is usually associated with consistency. A customer who’s first buying experience was a good experience as a result of the quality product which they bought will likely return again and buy more. As a result they will be a consistent customer
Application: Foyle Food Group- The Pure Life seal is a scheme which FFG use to ensure that the beef is sourced only from Quality Assured Farms, this ensures they are producing high quality products and goods for their customers.
The Foyle Food Group has great links to bovine herders as well as swine herders across Ireland. This ensures that they have the best animals and the more succulent meat that they can attain. This is a statement of quality that is backed up by their assurance scheme to ensure that there meat meets a certain standard this helps to attract well known customers such as Tesco’s, McDonald’s and Birdseye.
Foyle Food Group believe that there is evidence to suggest that over 70% of beef quality is determined post slaughter and as a result they take beef quality practices such as chilling beef very seriously. The Group take care to ensure that carcases are well spaced in chills so that there is no touching. Foyle Food Group also ensure that doors remain closed and that cold air circulation is not disrupted in these chills. Gradual and consistent chilling is important especially in the hours post slaughter for maintaining a high quality standard. The use of High Voltage Electrical Stimulation combined with proper chilling and maturation practices allows them to achieve excellent results in beef primal tenderness. As a result Foyle Food Group’s customers get very high quality beef.
Ireland is known for their prime land for raising cattle out in the green countryside with lush pastures to raise cattle to a mature and healthy level before sold for slaughtering.
Foyle Food Group is a business, which is proud of their quality of produce. This is expressed through their mission statement ‘making choice easy’. They also show this by giving the statement that they ensure the “quality is measureable and consistent”.
This permeates all that the company stands for.
They also offer a vast range of diverse products that suits all customers and markets that they are in, they are also proud to know that they produce the best meat in their country and are known throughout Europe for their quality.
At the Foyle Food Group they pride themselves on providing customers with consistent quality and choice. Foyle Food Group have a selection of brands to suit all customer requirements from their flagship Blackmoran Angus range to their Sperrin Fresh range. They offer a complete range of boneless and bone in products, packed in signature branded bags and boxes.
All these examples mentioned describe some of the different product The Foyle Food Group have on offer and help us understand the effort they put in to ensuring all the products they produce are at the highest possible condition to ensure the happiness of all their customers.
Services to the Community:
Theory- It is crucial for local business to give something back to the local community. Businesses who give to the local community reap in the rewards as the favour will always be returned. One main advantage of helping the community is that it builds the company’s reputation and corporate image. . Businesses who have a good reputation are rewarded by customers purchasing their products and services. Service to the community also helps the business get recognised by potential new customers who didn’t even know the business existed before their community work. Potential customers will choose to buy from a business that they know cares about the community. Businesses offering volunteer work has a major impact on the community because it shows that they are willing to forget about all the money the business is going to turnover to offer help to those who need it most, especially around Christmas time through offering to help fund events to help those less fortunate and also donating food towards a hamper.
Application: Foyle Food Group- Like most local businesses in modern day society Foyle Food Group realise the importance of providing help to the community and the benefits this can bring back to the business. Mainly since 2008, Foyle Food Group have invested significant resources, time and money into their local communities. Through initiatives such as Time to read and Count, Business Mentoring and local community action groups tackling deprived areas, Foyle Food Group have shared their knowledge and experience to help develop and prosper their local communities.

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