Essay: Jiu-jitsu business plan

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  • Subject area(s): Business essays
  • Reading time: 4 minutes
  • Price: Free download
  • Published on: July 15, 2019
  • File format: Text
  • Number of pages: 2
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Gracie Jiu-jitsu Knoxville

Gracie jiu-jitsu Knoxville is a startup corporation that provides men, women and children the opportunity to improve their physical fitness, mental well-being, and self-defense awareness through martial arts training. The school contributes to the Knoxville community by bringing neighbors together to participate in a rewarding physical activity tailored to individual needs.
I will establish Gracie Jiu-Jitsu Knoxville in a retail location that will give me prominent visibility in my community. My intention is to locate it in a neighborhood shopping center that has a large anchor store and numerous smaller shops that will support parents while their children are training and provide visibility to potential costumers. Downtown Knoxville is a prime location for a Jiu-Jitsu school and the area has the demographics and personal income levels that will support the school.

Mission Statement

Our promise is to provide a positive, life-changing martial arts experience tailored to your individual needs that will improve your physical and mental health in an atmosphere that promotes camaraderie, teamwork, and individual growth.

Vision

Gracie Jiu-Jitsu Knoxville contributes to the Knoxville community by building better citizens through martial arts training and energizing the Knoxville economy by bringing costumers into the retail district in conjunction with classes. The approach uses traditional Gracie Jiu-Jitsu augmented by modern methods to:

1. Teach self-defense skills
2. Develop well rounded physical fitness including balance, endurance, flexibility, strength, speed, power, coordination, agility and weight control
3. Enhanced mental well-being through improved focus, discipline, awareness, self-control, and confidence
4. Install/reinforce basic values – perseverance, courage, integrity, respect, honesty, and service
The school will offer programs tailored to the needs of specific groups including yoga for those seeking physical fitness without wanting to commit to in-depth Jiu-Jitsu training. The product of Gracie Jiu-Jitsu Knoxville is a physically fit, self-assured, member of the community.

Goals

1. Multiple locations in the state
2. Work closely with military and law enforcement agencies in the area
3. 200 students in the first location
4. Minimum 100 students in secondary locations
5. Have a minimum of 20 students with scholarships from non-profit organizations

Objectives

My ability to provide quality instruction limits total enrolment to 200 students without hiring additional instructors. After two years, I will have trained one or more students as assistant instructors and will be able to expand the business.

By building my reputation I would be able to assist the training of law enforcement agents and hosts training sessions for the agencies in my school
Seminars and workshops are one way to get the community together and bring in new students to the school to new students; also it helps build our reputation as the best martial arts school in the area

By increasing the number of students and raising the visibility of the school, we can get in touch with universities and non-profit organizations to provide scholarships to students in low-income areas.

Target Market

Gracie Jiu-Jitsu Knoxville offers training programs designed for three groups of costumers:

Children: Basic physical development and disciplined through structured, but enjoyable, Jiu-Jitsu training. Intensity and duration of training will vary with age. Groups will roughly align with elementary, middle, and high school ages

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