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Essay: Mission of coca cola company

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  • Published: 21 June 2012*
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  • Tags: Coca cola essays

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Mission of coca cola company

P1: Mission of Coca Cola Company:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

* To refresh the world…

* To inspire moments of optimism and happiness…

* To create value and make a difference.

Values and Objective of Coca Cola:

Our values serve as a compass for our actions and describe how we behave in the world.

* Leadership: The courage to shape a better future

* Collaboration: Leverage collective genius

* Integrity: Be real

* Accountability: If it is to be, it’s up to me

* Passion: Committed in heart and mind

* Diversity: As inclusive as our brands

* Quality: What we do, we do well



  • To help engage an appropriate international NGO, or NGOs, to partner with Coca-Cola at a global level and local levels on this initiative.
  • To support Coca-Cola and its partners in modeling different scenarios which combine Coca-Cola’s distribution network with local health initiatives in order to achieve our aims.
  • To support Coca-Cola and its partners in selecting the most promising scenarios as the basis for field trials.
  • To support the international NGO, or NGOs, to engage local NGOs and local Health Institutions in order to undertake trials linking this idea with local support infrastructure.
  • To engage and inform as many people as possible, encouraging them to support this campaign, managing expectations and offers of help and promoting constructive debate.
  • To help gather and make available appropriate research reports and opinion in this area, and ensure that the group and its supporters are well-informed.
  • To establish a core group of enablers and activists to lead on the different aspects of this campaign.
  • To monitor the progress of the campaign and ensure that any trials and roll-outs are effectively monitored and evaluated.

P2: Current shareowners can get full portfolio access to their account(s) of The Coca-Cola Company and any other holdings managed by Computershare. Simply login, or create a User ID to immediately gain access to your account on Investor Centre. If you have already created a User ID you can login now in the blue Login box to the left to view and manage your holdings.

P3: The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day.

P4 The fundamental economic problem in any society is to provide a set of rules for allocating resources and/or consumption among individuals who can’t satisfy their wants, given limited resources. The rules that each economic system provides function within a framework of formal institutions (e.g., laws) and informal institutions (e.g., customs).

What and how much will be produced? Literally, billions of different outputs could be produced with society’s scarce resources. Some mechanism must exist that differentiates between products to be produced and others that remain as either unexploited inventions or as individuals’ unfulfilled desires.

How will it be produced? There are many ways to produce a desired item. It may be possible to use more labor and less capital, or vice versa. For whom will it be produced? Once a commodity is produced, some mechanism must exist that distributes finished products to the ultimate consumers of the product. The mechanism of distribution for these commodities differs by economic system.

P5 Until ten years ago the term “Welfare Work” was a phrase without meaning in the industrial world. Today it stands for a definite policy on the part of employers which may bring about the solution of many of the vexed problems of labor and capital. The leaven of this policy already has begun to work.

A branch of welfare work through which the company has had a great influence on the people and the surroundings of the neighborhood is that of landscape gardening. At the time when welfare work was started the surroundings of the factory were like those of most industrial plants�anything but attractive. After the company has made its own property beautiful with lawns, shrubbery and vines, it taught the people of the neighborhood, by lectures and demonstrations, the principles of landscape gardening. As a result of this campaign of education the factory neighborhood has been change from a region of tumble-down houses, ash heaps and tin cans to a neighborhood of beautiful homes and well kept yards.

P6 The impact of Macro-economic (Monetary and Fisca)l Policy on the economy

There are some differences in the economic effects of monetary and fiscal policy, on the composition of output, the effectiveness of the two kinds of policy in meeting the government’s macroeconomic objectives, and also the time lags involved for fiscal and monetary policy changes to take effect. We will consider each of these in turn:

Effects of Policy on the Composition of National Output

Monetary policy is often seen as something of a blunt policy instrument – affecting all sectors of the economy although in different ways and with a variable impact.

In contrast, fiscal policy can be targeted to affect certain groups (e.g. increases in means-tested benefits for low income households, reductions in the rate of corporation tax for small-medium sized enterprises, investment allowances for businesses in certain regions)

In contrast, fiscal policy can be targeted to affect certain groups (e.g. increases in means-tested benefits for low income households, reductions in the rate of corporation tax for small-medium sized enterprises, investment allowances for businesses in certain regions)

(i) Monetary policy expansion: Lower interest rates will lead to an increase in consumer and business capital spending both of which increases national income. Since investment spending results in a larger capital stock, then incomes in the future will also be higher through the impact on LRAS.

(ii) Fiscal policy expansion: An expansion in fiscal policy (i.e. an increase in government spending) adds directly to AD but if financed by higher government borrowing, this may result in higher interest rates and lower investment. The net result (by adjusting the increase in G) is the same increase in current income. However, since investment spending is lower, the capital stock is lower than it would have been, so that future incomes are lower.

In UK lots of multinational organization are operating, Many people from different part of the world also visited in UK for different purposes, if the global economy fall the business of UK based company also fall down. As a result they faces difficulties to earn profit and ultimately the shareholders suffer.

P7 Perfect Competition:

A market is said to be perfectly competitive when firms perceive that they individually have no noticeable influence on market price. The outcome in such an industry is efficient in the sense that the cost of the last unit of output (marginal cost) would just equal what consumers would be willing to pay for that unit. Perfect competition is a regarded as a benchmark market structure for evaluating other market structures.

Market Structure and Competition:

The market structures tells us about the environment within which an enterprise functions and the nature of external pressure on the enterprise. The elements of market structure that we look at are concentration ratio, stability of market shares, conditions of entry and exit of firms. FDI Policy

Stability of Markets Shares

A limitation of the above summary measures of concentration is that they ignore the dynamic changes in the market shares of individual firms. Market shares of dominant firms may increase or decline over time. Greater churning of market shares in given market suggests greater intensity of competition.

P8 Market forces and organizational Response: Organizations always responses positively toward market forces.

P9 Company Summary: This section presents the key facts & figures, business description, and products & services offered by the company.

Major Competitors: This section first selects the competitors based on assets, sales, focus of business, or geographic reach. Then all the competitors are profiled.

Key Business Strategies of Each Competitor: It talks about the current and future strategies of each company. All business, marketing, financial and organizational strategies are discussed here.

Comparative SWOT Analysis: Our comparative SWOT analysis is a valuable step in assessing your company’s and you competitors’ strengths, weaknesses, opportunities, and threats. It offers powerful insight into the critical issues affecting a business.

Comparative Financial Analysis: This section compares the recent financials of the company and its competitors. The financial performance of each segment of all the companies is also discussed here. The objective is to evaluate the financial health of the company vis-�-vis its competitors. The stock price comparison helps us in evaluating the performance of the company position versus its competitors from an investor’s viewpoint.

There is an important role for tobacco control advocates in the policy development process in regulatory agencies.

P10 The buying and selling of goods and services across national borders is known as international trade. International trade is the backbone of our modern, commercial world, as producers in various nations try to profit from an expanded market, rather than be limited to selling within their own borders. There are many reasons that trade across national borders occurs, including lower production costs in one region versus another, specialized industries, lack or surplus of natural resources and consumer tastes.

One of the most controversial components of international trade today is the lower production costs of “developing” nations. Both the United States and the European Union have imposed severe restrictions on imports from Asian nations to try to stem this tide. Clearly, a company that can pay its workers the equivalent of dollars a day, as compared to dollars an hour, has a distinct selling advantage.

P11 Consultation with UK SME representative bodies on domestic and European matters consistently shows that the main issue for their members is regulation. The 2007 EU Observatory Survey found that 36% of SMEs within Europe reported that regulations acted as a constraint or had presented difficulties in the previous two years.

Whilst progress has been at the EU level, for example on the promotion of the “Think Small First” principle and the European Commission’s commitment to reduce administrative burdens by 25%, we believe a much more ambitious set of measures should be introduced

Another important issue is access to finance, where we believe action should be focused on improving the demand side, in particular investment readiness, and the supply of modest amounts of finance for entrepreneurs who, for various reasons, are deemed to be a higher risk.

In order to grow, SME must also have access to new markets. Generally, exporting firms have been found to benefit from greater productivity growth than non-exporters.


The UK has to make a decision on membership of EMU in the next two years. The monetary and fiscal regimes in the Euro Area and in the UK do not differ greatly. However, we argue that membership of EMU will increase the stability of the economy and the credibility of the policy framework, and hence will enhance the prospects for growth and higher incomes and employment.

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