Celebrity endorsement

India is a country where people love to live in dreams. They worship celebrities. Celebrities may be cricket stars like Sachin Tendulkar, Mahindra Singh Dhoni or film stars like Amitabh Bachchan, Salman Khan, and Shah Rukh Khan etc. They are treated as God. Marketers use this very proposition so as to influence their target customers, maybe existing or potential ones.

business plan

Any company whether starting a new business or expanding an existing firm within an established organization- all requires a business plan so that it can meet the expected and unexpected opportunities, the obstacles which the future holds and also the most important to raise funds so that it can navigate successfully through its own unique competitive environment.

Business process improvement

My topic for dissertation is Business process improvement. Some people call it as Business process change, some calls it Business process reengineering. In this topic we are going to study about how to change or improve different processes in the organisation.