2.0 COMPANY PROFILE
2.1 NAME OF COMPANY
We choose SEA SECRET as our company name because our product is oriented by sea cucumber as a main product. Sea give a meaning from where the sea cucumber come and Secret give a meaning that sea cucumber have a many secret and benefits that many people do not know. Besides that, the name also suitable with our company location that is located near the sea in Lumut Perak. Lumut also know as a tourism area and we think this name is very suitable and can give a attraction to people to visit our shop.
2.2 NATURE OF BUSINESS
Our nature of business is product oriented company which is we are providing a healthy product based on sea cucumber to customer.
2.2.1 REASONS FOR CHOOSING THE TYPE OF BUSINESS
We choose this type of business because we believe nowadays people are seeking for product that can help and keep their healthy and beauty. Besides, we believe many people do not know the benefits of sea cucumber and based on it we try to change our community perception and lifestyle because in new circumstances, people consume a lot of products that contains chemical substances which might be not suitable for all people and damage our body . So today, world demand to use natural and organic product because it not give the side effect to our body in future.
2.3 DESCRIPTION OF BUSINESS ACTIVITIES
Our company Sea Secret provide the healthy and beauty products based on sea cucumber. We take a products from a supplier and sell it to customer. As we know, now days there are many product for healthy and beauty but we only focused on product that are made from sea cucumber. For the first step, we have a deal with supplier from Langkawi and Pangkor Island that have supply product based on sea cucumber that are produced by a local people.
Besides that, we also try to find another local people from other place that produce products based on sea cucumber and try to deal with them. Our company also help to promote the local product especially for small and medium enterprise product and in the same time we also provide a products that are already famous in our community like Pamoga from Vida Beauty, Safi Product and other.
We not only just sell a product, but we already do some research and provide a information centre for customer before they buy a product by ask they what is their problem and try to suggest the best product that can help they to solve their problems.
Our product also have been approved by Ministry Of Health Malaysia to prevent our company sell a products that are not approved by Ministry that is dangerous and give a side effect to consumer. So we believe our company provide a different ways from other company that sell same product like us because we not only want a customers to buy our products but we want our customers gets a information and help their to solve it and based on it, we believe our company is unique than other and for us, our aims to get a high profit but at the same time we want our customer satisfied with our product and services and give benefits to their.
2.4 COMPANY LOCATION MAP
2.4.1 REASONS FOR CHOOSING THE COMPANY LOCATION
Lumut is located in Perak Darul Ridzuan and it is a one of famous tourism area in Perak. Known as a tourism and maritime city, Lumut also a transit area for tourist who want go to vacation in Pangkor Island because they need to take ferry from Lumut Jetty before go to Pangkor Island. We choose Lumut as our company location because we believe the market demand is high and have a high potential. We expect the market demand is high because Lumut always visited by local and foreign tourist and the number of tourist increase twice especially in weekends and public holidays. So that, we believe our product can attract the tourist because our product is unique andonly available in specific area
Furthermore, the high total population in Lumut that is 232 277 thousand people also the factor that influenced us to choosing this area as our company location. We believe the total population plus with total tourist will give us a high and unexpected demand for our product. Besides, Lumut is one of the Growing Strategic Business Center because there are a variety of business that has been there like KFC, Restaurant, Shopping centre and hotel. Our company location that located near the Pangkor Island also make us easily to contact with our supplier from Pangkor Island and it also help us to reduce the cost for transportation that can we moved it to take a product from other supplier like supplier from Langkawi Island or from other health and beauty products company.
2.1 Size of The Company
2.1.1 Source of Capital
Our business will have a total of RM 250,000 as our start-up capital. Out of this amount, shareholders total contributed RM 115,000. For the remaining RM 135,000, we have already successfully obtained a loan from Public Bank with an interest of 5% per annum. Below is the simplified break-down of the financing of our capital:
Source of Capital
Shareholders Amount(RM)
Muhd Annuar 40,000
Kashwin 15,000
Amirul Ashraf 15,000
Ipak Ismail 15,000
Mohd Amirul Hazrim 15,000
Pejol Fendy 15,000
Bank Loan Amount(RM)
Public Bank Berhad 135,000
Total 250,000
PRODUCTS EXPENSES
RM RM
Sea Cucumber Oil
(1000 units) 2000
Sea Cucumber Water
( 500 units ) 2500
Sea Cucumber Bam
(500 units) 1500
Sea Cucumber Soap
( 500 units ) 4000
Sea Cucumber
Massage Cream
( 400 units) 5200
Sea Cucumber Facial Cream
( 500 units ) 5000
Sea Cucumber Skin Cream
( 200 units ) 1000
Sea Cucumber Powder
(300 units) 1500
Sea Cucumber&
Moisturiser Soap (200 units) 1000
Total 23700
TRANSPORTATION EXPENSES
RM RM
Van ( 1 unit ) 57400.00
Motorcycle ( 1 unit ) 4500.00
Total 61900.00
OFFICE EQUIPMENT
RM RM
Computer ( 4 unit ) 2000.00
Table Set ( 6 unit ) 500.00
Chairs ( 6 unit ) 200.00
Sofa ( 2 unit ) 800.00
Air-conditioner ( 4 unit ) 1500.00
Touch Screen Payment ( 1 unit ) 2000.00
Cupboard ( 10 unit ) 400.00
Total 7400.00
UTILITIES EXPENSES
RM RM
Water Bill 250.00
Electricity Bill 400.00
Phone Bill 150.00
Total 800.00
ADVERTISEMENT EXPENSES
RM RM
Business Cards 150.00
Brochures 70.00
Banner 200.00
Stamp Card 100.00
Flyers 100.00
Total 620.00
SALARIES EMPLOYEES EXPENSES
RM RM
Executives ( 6 person ) 15000.00
Cashier ( 2 person ) 2000.00
Promoter ( 2 person ) 2000.00
Total 19000.00
OTHER EXPENSES
RM RM
Miscellaneous Expenses 500.00
Total 500.00
RM
Total Capital 250,000
Total Expenditure 116420
Balance 133580
...(download the rest of the essay above)