Essay: The Warehouse

1. The Warehouse: Reduce Inventory Costs
   On regular basis there is persistent movement of materials in and out, and during this crucial business area – which includes raw materials waiting to be assembled or manufactured into finished goods and finished goods waiting for shipment to distributors, retailers or end-users. Mobility plays an important role in getting rid of manual processes and establishes real-time visibility which allows manufacturers in managing better inventory across the board.
2. eKanBan and Plant Communications: Increase Line-side Uptime and Protect Yield
   unplanned downtime-which is one of the most costly events in manufacturing plant can be protected my mobility. The solution of mobile eKanBan helps the manufacturers in placing the wireless call button (which is cost effective) at every station so that workers can remain focused on their task and the call for inventory is passed on instantly to a mobile computer in the hands of warehouse personnel for instant response.
3. Material Tracking/Traceability: Achieve Cost-Effective Compliance
   The tracking and tracing which are related to regulatory requirements are on the rise for manufacturers, which ripples into the need to create an end-to-end pedigree for products — an undertaking that can be both costly as well as time consuming. Mobility enables the nearly automatic real-time tracking of parts and ingredients at any point in the manufacturing process, or after delivery to the customer — all with just a scan of a bar code, direct part mark or Radio Frequency Identification (RFID) tag. This result is a highly accurate which allows manufacturers to act as per the government regulations without adding a lot of process or cost.
4. Asset Tracking and Maintenance: Improve Asset Utilization, Extend Asset Lifecycle and Reduce Capital Requirements
   In a manufacturing plant tracking and maintaining the many assets can be a time-consuming and costly. With the help of RFID, inventory counts and asset locations are always visible which eliminates the time-consuming manual inventory counts where theft is reduced, accountability is improved and real-time asset visibility not only ensures asset availability but also helps in reducing asset inventory levels.
5. Quality and Error Proofing: Validate Process Accuracy and Improve Customer Satisfaction
   The automation of the capture of quality data helps the manufacturers in achieving Six Sigma quality, which is very useful in ensuring that the customer receives the right product, manufactured in the right way and improving the customer satisfaction as well as customer retention. If something is going wrong in the quality issues and if it is rectified early, it would help to contain the cost of a quality event by minimizing wasted labour, materials and equipment time.
6. Labor Tracking: Increase Labor Visibility and Utilization for More Accurate Costs and More Competitive Pricing
   It is not possible to have visibility into the real cost of the products without true labor costs. This issue is addressed by mobility through extending the existing time and attendance (T&A) system right to the hands of operators on the plant floor-enabling the ability to track granular time-on-task. Now actual labor cost data can exist in both the T&A and ERP systems, which replaces standard costs and results in the ability to more accurately evaluate the pricing of the product. Mobility plays an important role in establishing more competitive pricing, protecting profitability; substantially reducing accounting administration and rationalizing product lines by true profitability.
7. Field Sales: Increase Revenue and Productivity
   When your salesforce carries data device and an integrated mobile voice with a real-time connection to their back-end business systems, everything they need to close deals on the spot is in hand. Salespeople can easily check inventory and pricing, submit the order in real time, and with a mobile payment card reader where payments are instantly made and due to this sales productivity increases enabling increased customer interaction to drive sales revenue.
8. Field service: Increase Revenues, Reduce Order-to-cash Cycle Times and Improve Cash Flow
   The effectiveness and efficiency of field workers is critical to the health of business. A mobile device can get rid of the gap between the data networks and voice in the office and in the field workforce, which greatly improves the efficiency of workers who repairs the product or performs inspections and maintenance. Repair technicians can receive electronic work orders, access service history and service level agreements due to this there is elimination in paper-based processes and also improves customer service.
9. Fleet Management: Reduce Truck Rolls and Vehicle-related Costs
   When vehicle-mounted in your fleet of trucks, you have the tools required to improve the management and utilization of both drivers and vehicles. Integrated GPS helps in monitoring real-time location for more efficient routing for dispatching of goods, which effectively reduces the truck rolls, minimizes mileage as well as minimizes fuel costs, wear and tear and repair costs thus extending the lifecycle of the truck and with the help of telematics, supervisors have the real-time visibility into engine metrics required to reduce unplanned vehicle downtime.
10. Management: Improve Decision Making and Manager Effectiveness
    Managers need a access to a wealth of information in order to act as effectively as possible. With the help of a mobile device, managers can access productivity applications such as email, plant messages and alerts as well as back-end systems that provide a window into Key Performance Indicators (KPIs) . By mobilizing the many critical management applications, managers can be on the go — yet access the information required to make the best decisions possible.

Advertising and promotion

� Online marketing

Without paying them if you contact any of the website they will not be ready to add your companies link into their website because they might be earning most of their money through online advertisement therefore you should be prepared to give something back by adding their website link into your website,if they are not in direct competition with your company which will reduce your companies online advertisement cost.

Social sites are very popular among youngsters therefore by installing an application in our mobile phone which will make it easy for our customers to view friends profiles as well as post comments and can even see photos of friends on Facebook and they can also get short text messages when new comments or friend requests get posted to their Facebook profile.

SMS explanation-lbs

Supply Chain Management

In today’s business environment companies must concentrate on moving information and products quickly with the help of entire supply chain, distribution, assembly manufacture and supply. The faster do parts, information, and decisions flow through an organization, the quicker it can respond to customer needs and orders.

� Customer-centric service:

It is necessary to provide online commitments for orders and schedules which is a important factor in increasing customer service and gaining a competitive advantage. Many companies foresee this capability as part of the future of supply chain management(SCM) strategy. SCM can solve customers problem by:

– Collecting and analyzing knowledge and data about the customers’ needs.

– To identify partners for performing the functions needed in the demand chain.

– Moving the functions that need to be done to the chain member that can perform them most effectively and efficiently.

– To develop and execute the best logistics, transportation, and distribution methods for delivering products and services to consumers in a timely manner.

Sourcing supplier at trade shows and exhibitions

Since you are new to the mobile market in Poland attending trade shows and exhibition will help you in establishing understanding with potential clients and it will also help you in finding new suppliers which are among the best places to network. Fairs attract exhibitors and visitors from all around the world and gives an opportunity to see what are the products available. Its a good idea to attend shows which are related to your new business field even if you are not in a position to exhibit yourself because it helps in you in getting about the knowledge of the product,in identifying markets trends, in getting great deals of the products you want and even scope out the competition.

You should make sure that the trade fair which you are going to attend is entirely related to your needs, as expos can be time consuming and quite expensive. Most trade fairs have their own websites nowadays, and with the help of this you can usually check out which wholesale distributors and suppliers will be present on that day. If you can’t find relevant details online, it would be better to ask the trade show management for a list of vendors and attendees, so you can have an idea of which suppliers you’d like to connect with before the day itself.

Strategic Planning

Time For value added services

Between 2009 and 2012 the market of value added services for Poland is expected to grow at a faster rate, which will broaden the range of applications of mobile phones such as mobile payments, mobile television and mobile marketing and these are expected to be the key drivers of market growth.

Mobile television
It is estimated by the mobile operators that the number of mobile TV users will reach 100,000 only in one year after the commercial launch of the service in Poland, and will grow to 1 million within the next several years.

A research carried out by PMR among the representatives of 100 telecommunications firms in Poland as far as mobile TV content is concerned shows that the most sought-after is info and news, followed by sports (53%), music (48%), erotica (43%) and interactive entertainment (39%). In addition, every fifth respondent pointed to user-generated content, and 13% mentioned movies, series and content on demand.

Mobile payments
This is another area where mobile operators looks for closer cooperation is mobile payments. This work is in progress to develop a uniform standard for paying for goods and services with cellphones. The standard is to be an application which will help consumers in using various m-payment solutions, irrespective of the operator and form of payment.
Besides their involvement in this project, Polkomtel, P4 and mBank mobile offer m-payment services in cooperation with mPay. At the same time, PTK Centertel and PTC seek to deploy payments based on Near Field Communication (NFC) technology.

Mobile marketing
Mobile phones usage as a marketing communication channel is not particularly popular in Poland but now it is becoming popular because of the growing mobile penetration and the fact that it ensures conveying specific messages to specific user profiles.

As with conventional marketing campaigns, mobile marketing can be divided into “push” and “pull” which consists of various forms of advertising messages where the first one enables users to take part in sales promotions and the other engages users in sending a text message or performing some other activity (e.g. download a game, scan a matrix code) in order to take part in a competition, loyalty programme or receiving more information. In Poland, “pull” – type mobile marketing tools predominate heavily, mainly due to legal restrictions that require advertisers to obtain prior consent from users for receiving advertising messages to their mobiles.

Market Research

New flavours for existing data services

In Poland there is increase in demand of text messaging services but there are many other alternatives like multimedia bundles, e-mail and download contents such as ringtones, games and wallpapers which still have a potential for growth by adopting all these features, it will give us a competitive edge over our competitors.

Focus on younger users

When younger users incomes increase, it could also be expected from them to use more costlier mobile phone that they may have considered too expensive at that time when their incomes were lower as they couldn’t afford it.

New devices

Our Mobile phone will offer to its customers easy-to-use email service with security protection which would help consumer to use their email without any fear of security related problems and it will also offer consumer an attractive full HTML web browsing experience with a large, touch activated screen.

Multimedia and Social networks act as a killer applications

These trend would refer to Mobile TV, mobile creative content( which includes mainly audio, video, games and books) and Social networks( Facebook, Twitter) interaction and presence in mobile which acts like a killer application for youngsters who are much addicted to it.