Abnett, Kate. "Inside the Grrowing Global Fur Industry ." 7 June 2015. Business of Fashion. 27 November 2017. <https://www.businessoffashion.com/community/voices/discussions/does-fur-have-a-place-in-fashion/inside-the-growing-global-fur-industry>.
This source is from an online article found on a website. It states that according to the IFTF, global fur sales have more than doubled, from $15.6 billion in 2011 to $35.8 billion in 2013. Many major brands like Fendi took fur out of their menswear in 2009 and recently brought it back to be showcased for the annual autumn and winter shows. Hannah Weiland, the founder of Shrimps said, “In the past there have been a lot of negative associations with faux fur that it loses its quality quickly, can look cheap and is a throwaway fashion,” a possible explanation to why brands and consumers want real fur. Using this source provides me statistics of fur sales, and insights to opinions of these major fashion brands.
Adams, Erika. PETA Has a Plan. 24 January 2017. 13 November 2017. <https://www.racked.com/2017/1/24/14365022/peta-fashion-protests>.
This source was found on an online article, by a website named Racked. This article contains information about PETA’s plan to slow the growth by using their own investigators to work as the animal abusers for a company to document the mishandling, then legally announce it to the public through the use of social media. Using this document will allow me to be educated on PETA’s solution to the problem.
Atkins-Sayre, Wendy. "Articulating Identity: People for the Ethical Treatment of Animals and the Animal/Human Divide." Western Journal of Communication 74.3 (2010): 19.
This is an academic journal that was published by the Western Journal of Communication. This journal discusses the challenges PETA has with the human divide of animal rights. It also analyzes a few of PETA’s advertisements, and the effectiveness of its rhetorical campaigns on the viewers beliefs. Using this academic journal provides me with evidence of PETA’s effectiveness to stop fur fashion, giving me a possible explanation to my research question.
Center for Consumer Freedom Team. The Center for Consumer Freedom Team. 21 October 2014. 27 November 2017. <https://www.consumerfreedom.com/articles/8-things-you-didnt-know-about-peta/>.
This source provides me with a counter argument to PETA’s efforts to save animals. According to government documents, PETA employees have killed more than 33,000 dogs, cats and other animals since 1998. This behavior continues even though their morals are to save animals from captivity, they put 97.4% of animals in its care to death, due to them not having a facility that operates as an animal shelter.
Dejmanee, Tisha. "The Burdens of Caring." Australian Feminist Studies 28.77 (2013): 11.
This source is an academic journal that was peer reviewed, and found on George Mason’s database. The Burdens of Caring is written by an ecofeminist, who explores PETA’s “I’d Rather Go Naked Than Wear Fur” campaign. Dejmanee exploits that PETA use of naked women to convey the message of not wearing fur, does not help their cause. Instead it makes women self-conscious of their bodies, and try to aspire like the hypersexualized models. Using this source allows me to have a counterargument against PETA’s active efforts.
Euse, Erica. Despite PETA's Best Efforts, Fur is Back in Fashion. 3 March 2015. 13 November 2017. <https://www.vice.com/en_us/article/qbe7w7/a-new-generation-of-fur-happy-designers-is-choosing-luxury-over-animal-rights-456>.
This source was found on an online article by a famous website named Vice. The online article contains information about fashion designers that are starting to use fur material in their pieces. Over the past 15 years, the fur market in the US has been on the rise, with experts from the Fur Information Council of America estimating that 2014's growth was more than 10 percent, most which contributes to the fashion industry and hip-hop artists. This source provides me with statistics from the Fur Information Council of America.
Hines, Alice. "The History of Faux Fur." 22 January 2015. Smithsonian.com. 14 November 2017. <https://www.smithsonianmag.com/history/history-faux-fur-180953984/>.
This source was found on the Smithsonian website. It gives me knowledge on the history of fur and why faux fur was created. It states as early as the 11th century fur was worn as a symbol of wealth and social status rather than need for warmth. While in today’s society fur is no longer a symbol of wealth, thus faux fur was invented. Faux fur was created in the 1950’s, it was made out of pile fabric. Faux fur was cheap and assemble to society.
Jonathan Matusitz, Maya Forrester. "PETA making social noise: A perspective on shock advertising." Potugese Journal of Social Science (2013).
This source is an academic journal produced by the University of Central Florida. The article analyzes PETA’s strategies to make “social noise”, which is a form of communication that grabs the attention of viewers. The “social noise” is a graphic video of animal cruelty, that is posted on television or social media. The use of this article allows me to explore the different types of methods PETA uses to grab its audience’s attention, in order to put a stop to animal cruelty.
PETA. About Peta. 13 November 2017. 13 November 2017. <https://www.peta.org/about-peta/>.
This source is PETA’s website. PETA stands for People for the Ethical Treatment of Animals, and was founded in 1980. PETA focuses on the suffering of animals in the food industry, clothing trade, in laboratories, and entertainment industry. PETA is the primary source that has been fighting big brands. Using this source will give me insight on PETA’s active efforts to stop the use of fur in fashion design.
National Geographic. "Back in Fashion." National Geographic 230.3 (2016): 17.
This is a source that was found on National Geographic. It talks about how furs and skins are being embraced by designers, and hip hop stars. Many in the fur trade acknowledge that activist did have a point. Some farmers were not providing a decent standard of care, but over the years things have changed. Now people who choose to support fur fashion is a matter of individual choice. This source gives me information about today’s trends in fashion, and the differences on a good and bad fur farmer.