‘Food is any substance consumed to provide nutritional support for the body’ (Folkerts & Garssen, 2014, p. 33). And food is an essential product for humans to stay alive. Maslow’s Hierarchy of needs also portrays it being the fundamental need, the physical requirement for human survival and the most important need.
The description of healthy food indicates the products, which are prepared according to standards. The marketers throughout the history have been keen to sell products mainly on consumer demands. The fast food industry has been serving people as long as people have started living in cities. When it comes to the modern system of fast-food and franchising, it goes back to 1930’s. It is inevitable to understand that fast food focuses on high volume, low cost and certainly high speed. More recently, ‘the food trend has turned into pre-heated or pre-cooked meals to take away’ (Schlosser, 2001).
In recent years, the fast-food industry has been facing significant challenges due to the increase in the consumer awareness on the production process and health concerns. The consumer awareness on health factors and the marketers detecting the possibility of change in the consumer taste have led the firms to expand their product lines in drinks & more healthy foods (Schlosser, 2001). In other words, the industry is fighting saturation by creating a much more diverse variety of offerings.
2 What is Organic Food?
Organic food is produced using traditional techniques, free of additives, hormones, toxins, GMOs and chemicals, so it will not damage the earth. Crops receive only natural fertilizer and animal husbandry uses ancestral practices on small farms, without subjecting animals to stress and maltreatment.
The organic livestock feeds in natural and outdoor pastures, are not supplied hormones to grow faster; are allowed to play a significant lifetime before being slaughtered quickly, procuring the least possible pain and fear of these animals.
Beyond acquiring these “premium” products and “high quality standards” implies a change of consciousness, Eating natural products more healthy, because in this way the body acquires more nutrients and antioxidants; also helps maintain ecological balance, or failing that, reduces environmental damage and generates income for small farmers.
However, it is true that production is lower, the cost is higher and actually this type would be insufficient to feed the world’s population today.
Always good to change habits with minor changes. Hello, proposing a day a week where we take this option: light, fresh, healthy and organic. You can start with 4 super foods and recipes that I share here ??.
So I invite you to seek markets where organic food is sold and organic food restaurants. And I share purchase these tips when choosing organic products.
The changes in the consumer taste and the increase in the consumer awareness in eating healthy products and organic foods have increased immensely in the past few years throughout the whole world as well as the UK (BBC, 2001).
To have a healthy life, eating organic and healthy is a great way to start. The confusion among the consumers is due to lack of information towards nutrition and individually the amount and what the body needs. It is not only going to a shop and purchasing fruits, vegetables, whole grains etc. but being aware of how these goods are grown& raised and how they would influence the individual’s health and the environment.
‘The expression ‘organic’ denotes the way agricultural products are grown and processed’ (Fromartz,2006). Certain requirements should be met in order for a product to get the label ‘organic’ such as organic crops growing in safe oil, have no modifications and should not be connected with conventional products. The farmers are not allowed to use synthetic insecticides, bioengineered genes (GMO’s), petroleum based fertilizers and furthermore, sewage sludge-based fertilizers. When it comes to livestock, they must be in the outdoors and fed organic. Moreover, the livestock should not consume antibiotics, growth hormones or an animal-by-products (Fromartz, 2006).
3 Benefits of Organic Food
Organic foods tend to have a higher level of Vitamin C, minerals, and anti-oxidants (Fromartz, 2006). In another study, it is said that there are no nutritional differences between organic and non-organic foods (Helpguide, 2013). It is not possible that organic and non-organic foods to have the same effect on the human body as they are grown in a different manner and the methods used to grow the non-organic foods have definitely more negative externalities.
Furthermore, people who have allergies have seen that their symptoms lessened or went away after changing their eating habit from non-organic to organic foods. The pesticides, which are known to be the chemicals for instance fungicides, herbicides and insecticides stay on the food that is eaten when its used on products. These chemicals cause foetuses on children and effect the breast-feeding mothers (Fromartz, 2006).
Additionally, organic food is fresher and tastier because it doesn’t include additives to make them last longer. The side effect of consuming organic goods is also helping the environment. The farmers of organic foods naturally use condensed pollution, preserve water, reduce soil erosion, increase soil fertility and use less energy (BBC, 2011).
According to the Environmental Working Group (A non-profit organization which analyses the results of government pesticide testing), the following twelve fruits and vegetables have the highest pesticide levels.
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