This study was originated from Cox (1997a), Womack et al.,(1990), Womack and Joes, (1996) findings that make clear operational effectiveness and efficiency and gives current great deal of ideas in Supply chain management thinking. Therefore in this article, the author described delivery channels which may be created internally and externally which is called operational and strategic approach for supporting and supply existing product and service to the clients by inventing tools and techniques for raising operational effectiveness and efficiency. It is criticizing for being atheoretical and descriptive and a case study approach with Supply chain management thinking based on Power and value concepts.