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Essay: Create a marketing pitch for a sustainable swimwear brand

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  • Subject area(s): Marketing essays
  • Reading time: 3 minutes
  • Price: Free download
  • Published: 15 October 2019*
  • Last Modified: 22 July 2024
  • File format: Text
  • Words: 746 (approx)
  • Number of pages: 3 (approx)

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This page of the essay has 746 words.

What we believe:

Everyone has an ideal of the perfect life, a perfect world – a better tomorrow. But for the aspiration of a better tomorrow action is needed. The oceans of the world are currently the unhappy home to around 640,000 tons of discarded nylon nets and other fishing gear. Not only is nylon non-biodegradable and the manufacturing is also a highly polluting, dirty process, but the fishing gear traps, injures, and kills hundreds of thousands of sea animals and ruin the natural marine ecosystem.

After living on the beautiful island of Bali, surrounded by beautiful ocean and pristine marine life, we experienced the true impact of ocean pollution and the consequences it has on our planet, the planet we all call home. One day sitting on the beach talking about life, the ocean and the beach, we saw a couple of young dudes collecting plastic bottles in the shallows. We were very impressed because somehow these two young dudes represented something very cool. They took responsibility. Responsibility for generations after us to come and enjoy the very same moment on the very same beach surrounded by the same ocean as us in the future. The idea for Melukat Swim was born.

Sustainability is sexy:

Saving the planet may seem inconceivable, even utopian. But we all have a responsibility to protect this planet, our planet. That’s why we feel a responsibility to help out and protect the planet that we love and respect. We believe that sustainability creates and maintains the conditions under which humans and nature can exist in productive harmony.

Born from our passion for the ocean and love of fashion we had to create Melukat Swim. We hope to provide you with a beautiful product while using sustainable business practices and without causing any harm or adding to the waste. We give back – so you do too when you choose Melukat Swim. We give you a responsible choice of products which tell the powerful story of the journey from waste to wear, closing the loop and turning a problem into a solution. Believing that being responsible and sustainable doesn’t mean forgoing style, we set out to create swimwear that combines figure-flattering fashion and sustainable innovation.

Thank you for believing with us.

More than just your average swimwear:

Melukat Swimwear is an environmentally and ethically conscious swimwear line that combines timeless Scandinavian design with the sexy bohemian vibes of Bali.

But its not just swimwear. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, curve-hugging, bust-boosting, figure-flattering perfection. I’s a cheeky celebration of your body. But the beauty of the perfect bikini doesn’t just come from its looks, it also comes from within. And we want to beautify the beach in more ways than one, so we’re doing our part to lighten our environmental footprint – one bikini at a time.

Material:

Melukat Swim features a range of mix and match seperates made exclusively in our signature EcoLux fabric – a technically and environmentally superior luxe fabric, made from recycled nylon.

We only use swimwear fabric derived from 100% regenerated polyamide made by ECONYL®.  ECONYL® works in partnership with HealthySeas.org to use discarded fishing nets pulled from our oceans to make the regenerated yarn in our fabrics.

Melukat Swim aspires to be a leader in eco-responsible manufacturing practices by using only sustainable fabrics. ECONYL® Fiber is a 100% regenerated Nylon comprised mainly of discarded fishing nets recovered from our oceans and old carpets. These post-consumer waste materials are recycled, helping to reduce the amount of global waste and feeding it back into production cycles. Through a process of regeneration, the nylon from these materials is transformed into the high-quality ECONYL® Yarn and is then blended with LYCRA® XTRA LIFE™ for lasting durability and shape retention. 50+ UV protected and ultra-resistant to sunscreens, tanning oils, and chlorine- this luxurious and progressive techno fabric is defiant to the elements, extending the life of your swimwear and have you sizzling on the sand and in the salt all summer long.

Melukat Swim is made using sustainable and organic fabrics that eliminate the use of harmful herbicides, pesticides and fungicides.  We also extend our environmental approach into everything we do, from using recycled paper hangtags, to packaging our swimwear in recycled material.

Benefits:

• Requires approximately 2/3 less energy

• Reduces water consumption

• Reduces global crude oil extraction, distribution, and consumption

• Reduces air, water, and soil contamination

• Recovers Nylon 6 waste from all over the world

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