Essay: Marketing plan for City Framing

MARKETING PLAN OF CITY FRAMING

Table of Contents
1. Introduction​3
2. Overview of City Framing​3
2. 1 Current location and contact details​3
2.2 History of City Framing​3
2.3 Description of products and services​4
2.4 Description of industry market segment​4
3. Current market segment​5
3.1 Description of main market segment​5
3.2 Demographic characteristics​5
3.3 Geographic characteristics​5
3.4 Behavioural characteristics​6
3.5 Psychographic characteristics​6
3.6 VALS category​7
4. PESTLE analysis​7
4.1 PESTEL analysis table​7
4.2 PESTEL analysis of City Framing​8
5. BUDGET​9
5.1 Overview of budget​9
5.2 Non-budget company resource​9
6. Conclusion and recommendation​9
1. Introduction
A marketing plan is an overall plan for the business. Marketing plan for City Framing is aimed to achieve the engagement of customer through the effective use of the social media. Thus the marketing plan of the company addresses such areas that are related with the company are such as marketing segment, budget and PESTEL analysis of the company. Therefore within the conclusion, the marketing plan also provides recommendations for the company in order to improve the engagement of the customers. In that case of the marketing plan, the information is gathered on the basis of the secondary research. However, the research is limited within the particular step as there is the lack of availability of resources within the project.

2. Overview of City Framing

2. 1 Current location and contact details
The City Framing is located at 248 Adelaide street shop 1, Brisbane Queensland 4000. Thus in case of ordering the customers can contact in the number (07) 32393721. Therefore the company also provides their personal websites in order to meet the needs and requirements of the customers such as cityframing.com.au (Bacon, 2018). The customers can be able to do messages or can do phones calls on the above-mentioned number in case of their queries regarding the products and services of City Framing.

2.2 History of City Framing
The company city framing was established in the year 1987. Thus the company is located in the heart of CBD. Therefore it is one of the family-owned companies and the company operates its business for more than 30 years. The company provides custom designed framing pictures for their customers. Furthermore, it can be noted that the company is one of the international farming brands and it also provides eco-friendly framings to their customers.

2.3 Description of products and services
The City Framing provides custom framing pictures to their customers. Thus the experienced staffs of City Framing can help the customers in order to choose perfect frame by displaying the extensive range of samples of framing. Therefore the company is the international showroom brand for its framing business and it also adorns the space of the showroom. The company also offers eco-friendly frames to their consumers in order to protect the environment (Cherrier & Gurrieri, 2014). Furthermore, it can be noted that the company also explores the gorgeous range of ideas that are based on cards and gifts. Hover the company also creates visually stunning wall space that also includes the ranges of the frame that can inspire everyone. The inspiring range of the wall space is made a ready-made frame for different purposes are such as certificate, photographs and artworks.

2.4 Description of industry market segment
The art, as well as framing business of the City Framing, is continuing their business by facing ups and downs in their business context. Thus the business of framing is one to challenging business because within the context of the particular business of art and framing the company always have to put upgraded designs and methods within their framing process that can help in case of attracting consumers (Coaffee, 2017). Therefore within the larger context of the decoration business, the company includes different services are such as wall decor, framed art and framing for certificates that can help the company in case of maintaining the sustainability among the customers. However, the decoration of framing of pictures is including the 68% of the overall business and the other services aquifers the rest of the business.

3. Current market segment

3.1 Description of main market segment
The com loan y is providing designed photo frames as well as provides a wall designing to their customers. In that regard of their framing business, the company is focusing on the customers who are looking for the upgraded quality of framing. Thus the expert staffs of the company are handling the up gradation process of the designs of farming in order to serve the treasure items to their reliable customers (Fine, 2017). Therefore the customers of the company are trying to collect the original work and those works are highly meaningful to them. Furthermore, the company tries to maintain the originality of their works.

3.2 Demographic characteristics
Within the demographic market of the framing business, the services of the photo frames and the wall frames are popular among the people of Brisbane. Thus the company offers the friendly atmosphere to the customers and for this, the customers are choosing the company as their reliable one in case of shopping little gifts or in case of framing photos for their loved ones (Guido, 2017). The shop of the City Framing also guides the customers in order to do framing of the photos by showing different options of photo frames. Furthermore, the customers of all the classes are relying on the shop of City Framing because the company always cares the requirements and also cares the cost of the services on the basis of the budget of customers.

3.3 Geographic characteristics
The farming shop maintains the geographic characteristics in case of their services on the basis of the framing of products. Thus the company serves eco-friendly photo framing to their customers. Therefore the company uses the pictures that are based on the national geography in order to decorate the wall paintings for their customers (Karanja & Munyoki, 2016). However, the company within the context of the geographical characteristics always avoids the conflict of the environment and in this regard they try to serve eco-friendly services to their consumers.

3.4 Behavioural characteristics
In case of the behavioural characteristics, the company provides the friendly atmosphere to their customers. Thus the experts of the shop guide the customers in case of framing by showing different options of framing. Therefore the staffs of the shop always look after the requirement and also look after the budget of the customers (Layton, 2015). Furthermore, it can be noted that the customers are always paid attention by both staffs of the shop and also the products of the shop always pocket-friendly to them.