Why animated explainer videos are best kind of promotional videos for business?
In this fastest internet growing era traditional marketing is gradually getting replaced by digital marketing. Business owners and marketing managers are looking out for smart marketing ways to promote their brand and products. With so much of compelling stuff already appearing on internet it has now become a matter of cut throat competition to opt for something that can catch the customer’s eyes and attention.
After doing the tricks and tactics of SEO (Search Engine Optimisation) you have won the battle of ranking your website in the top 10 results of Search Engines (like Google, Bing, Yahoo, etc) but now another battle begins for making the visitor stay on your webpage for long and then provoking him/her for getting converted into sale as this the only ultimate goal of every business. But among so many sellers offering lucrative deals to the customers through enticing text and visuals it’s a matter of tough competition to get the chance to stand out and grab the opportunity.
Here comes animated explainer videos to your aid. No matter if you are a startup company or an already existing big giant the charm that’s been offered by animated explainer videos can never be faded away and always work in your favour. We are not saying it vaguely but logically and aptly.
Here are few facts derived from researches conducted by some reputed marketing agencies and business houses.
An average user spends 10-20 seconds on your website if there is no engaging reason for stay. Hence these 10 seconds are crucial in providing him a reason for stay.
Putting video on your landing page increases the conversion rate by 80%.
20% visitors retain the information they read while 90% of users retain the information they view and watch. A good reason to integrate visual content in your website.
Humans can process the visual information 60000 times quicker than text.
By the end of 2019 videos will make 80% of the internet traffic.
A study conducted has revealed that 82% of the people who watched any video remembers it for 30 days and out of them 12% make the purchase in those 30 days.
Video content has the best ROI rate as suggested by 51% of marketing persons.
A 50% increase in the sales reported by business after they have put video marketing in their marketing plan.
We do not just want you to blindly rely on the above facts in fact we would ask you to go into the details on your own because being a part of the human race, at some point, you also have experienced that visuals have a lasting and influential effect on our mind as compared to mere text and audio.
As you are now aware of the marketing potential of the Videos but here another question arises, among so many explainer video styles why to go for animated explainer videos.
But why to for for animated videos instead of staged and live action videos?
Here is why we recommend to have animated explainer videos instead of any other style.
Animated explainer videos work where it is not possible for the businesses to promote their brand and products through any other video style.
The cost of hiring celebrity actors for product promotion is quite very high, animated explainer videos prove very reasonable in such situations.
Animated videos are full of eye-catching visuals, grab the attention easily and strongly fuel emotions.
They are not just bound by the script. As the elements can do anything like dance, fly, wear any costume, move to any location and so on.
In nutshell, animated explainer videos give you several advantages over real videos and they are used for illustrating the complex processes and products in an easy and interesting ways.
10 Reasons why animated explainer videos are best kind of promotional videos –
Creative –
Humans always had a thing for creativity since the beginning. The way in which animated explainer videos can tell any story is quite different and appealing as when animation comes into play the video doesn’t have to be crafted in the molds of reality only. Imagination can spread its wings and fly as high as it wants.
Real and live action videos are good too but are they capable of showing drifting cars in the background without the actual damage to cars or reaching out to the whole Milky Way Galaxy from grass ground ? Answer is no. But these can be done when you are working on animated explainer videos because when the reality enters you can only show what is permissible on the realistic ground and creativity also gets trapped into the limitations. But animated explainer videos give you a sky full of creativity which in turns offers you huge potential to stand out from your competitors and leave an everlasting and memorable impression on the mind of your audience.
The more creative the message is the more likely it becomes for the audience to remember and recall it.
So why to wait ? Get yourself an animated explainer video production company now to make your video marketing campaigns dominate the marketing scenes.
Animated films have been in trend since long and there is no saturation point for them as both the children and adults love them to watch
Dynamic –
Images and text are quite static and hence lack the factor of dynamism. Video are dynamic and therefore get the more audience engagement and interest. Too much of still images and static text also creates a bit of boredom for the website visitor.
Videos always attracted the marketers but because of the slow internet connection in the past their optimum utilisation could not take place but in the era of 4G and 5G internet uploading and downloading has become a matter of few seconds and many video hosting companies have promoted the usage of videos by providing the shareable server space to users at very reasonable rates. Due to fast internet connection and quick video streaming it has become more popular and convenient to integrate dynamic video elements in the webpages.