Essay: Moist Soap: The Solution for Dry Skin

A marketing plan is a detailed document detailing the overall marketing initiative of a company. It is a blueprint detailing how a company can execute its marketing strategies and use a blend of tools to meet business results, including sales goals or the retention of clients. The modern-day marketing strategy appears to be relatively brief in nature, spanning one to a few years, because of the ever-changing world and marketing resources that are available.
A marketing plan tends to include
● An Introduction and broad objectives
● Marketing overview
● The market landscapes
● SWOT analysis
● Specific objectives
● Brand strategy
● Promotional strategy
● Actions, deadlines and budgets
Executive Summary: Many people are tired pf dry skin. Don’t you want to be able to be moisturized by our soap so that we can get dressed and go Well that time has come for Moist soap, where the end result isn’t dry but its salsify! The new features of this soap include
• Shea butter
• Coco butter
• Light scented fragrance
This new soap will definitely enhance the softness of your skin while moisturizing the dry area of your skin as well. The scent of Moist lasts for 24 hours. Moist’s features stand out because it keeps our skin moist for 48 hours, even after a second wash with another brand of soap. So, if we are tired of being dry, come Moist our life up!
To promote my soap, I will make it a “half off sale” for the first week of promotion. I will have posters of how useful my soap could be to consumers.
When shipping this soap to stores, it must be in a huge box that will carry at least 200 bars in one shipment. Since bar soap is hard and solid, it doesn’t need anything cushion for support because it is not a fragile product.
To preserve the freshness of my soap, it will be on store shelves for the maximum of 30 days. When those 30 days are over, new bars must be received. On the back of the packaging for my product, I will provide the ingredients in the soap and I will also provide the warnings of this product. I would market my product first through social media. I will be on the lookout for many brand-presenting opportunities so that I could possibly expand my brand into something greater.
I want Moist to change how people view soap because it is 3 in 1
• Lotion
• Lightly scented, which is not harmful to healthiness of skin because it is hypo-allogeneic scent.
• Soap
Looking into the future with my brand, I hope to see popularity amongst it. I hope to see extremely satisfied and loyal customers because that is exactly what my brand will be
1. Introduction
1.1. Product: The soap we use today is very useful. It satisfies customers’ needs but to a certain extent. When we wash our face with most bar soap the end result is definitely dry skin. With Moist Soap we will not have to worry about that because the moisturizing ingredient in the soap fights dryness in the skin! Isn’t that amazing? Moist soap will bring freshness, vibrant smell goods, and moisturizer in ONE bar, to today’s market.
2. Strategic Plan and Focus
To build the recognition of my brand while developing and maintaining a stern, loyal, and goal setting organization that will eventually lead to the company’s success. Furthermore, keeping up with customers’ demand changes will be far more important because it will allow Moist to develop the product itself while satisfying customers’ needs.
2.1. Mission Statement: Working to enhance the job of soap. Moist is the soap that specializes in softening our skin with a scent that last 24 hours. Moist provides skin care and satisfies customers’ demands. The type of soap you need for the kind of skin you want
2.2. Goals and Objectives: The objective of Moist’s organization is to provide a useful product to customers while gaining recognition to further improve soap and our brand.
Goals:
● Gain customers by having sells and deals for 1 week of Promotion
● Advertise
● Get feedback from reliable customers to improve the quality of my soap
● Promote how it helps the health of skin
● Create trails of how my soap have distinction from other soaps
● Gradually decrease sells
● Gain market share
● 25% of the monthly proceeds will go to charity
● Send sample of soon to be new products and Members will be the first to use it
● Give back
2.3. Competitive Advantage: Moist organization includes complimentary qualities that will never fail to satisfy customers. We follow up on our customers and ask them personally what it is we can do to improve the soap to ensure growth amongst our brand. Aside from other soaps, Moist takes 25% of the monthly proceeds and give them to charity. Moist not only care about those who are able to purchase the soap but also those who aren’t as fortunate.
3. Situational Analysis
3.1. SWOT Analysis:
Moist Strength
● Give back to the unfortunate
● Give customers some open opportunities to give us ideas on how to improve the brand
● Hypo-allergic scent
● 3 in 1 (soap, moisturizer, fragrance)
● Reliable Moist Weaknesses
● Not a widely brand
● In competition with widely known brands
● Not producing enough finances
● Similar features of other soaps Moist Opportunities
● Able to produce a product with 3 features in one
● Getting known Moist Threats
● Similar features to DOVE
● Moist have to gain reliable customers
Although Moist have many threats and weaknesses, making moves step by step and having patience will definitely get us to where we see ourselves to be.
3.2. Customer Analysis: Moist ideal customer is that person who wants to feel good, smell good, and try something new. Our ideal customer is tired of the brand of soap he/she buys every-so-often. He/she does not have a problem with spending money.
4. Marketing-product Focus
4.1. Target Market:
● Age: 13-50
● Gender: Male and Female
● Location: Chicago
● Occupation: Part-time job, full time job, career
● Wants/Need: Likes soap but need a reliable brand that satisfies their every need.
4.2 Positioning: Moist will be positioned as a product that offers satisfying features such as moisture, cleansing and harmless fragrance. Moist is the soap you can use today and the smell will still be there tomorrow. As far as cleansing, moist soap gets very sudsy. Moist will be known for the unbelievably smoothness of their skin after the first use.
5. Marketing Program Strategy and Tactics
5.1. Packaging: The kind of packaging I will use for my soap products would be a brightly decorated cardboard container fit to the size and shape of the bar soap. For liquid soap I will use a plastic container to also fit to the size and amount of liquid soap there is. On the back of the packaging for me product, I will provide the ingredients in the soap and I will also provide the warnings of this product. When shipping this soap to stores, it must be in a huge box that will carry at least 200 bars in one shipment. Since bar soap is hard and solid; it doesn’t need anything go inside with it isn’t a fragile product.
5.2. Promotion: To promote my soap, I will make it a “half off sale” for the first week of promotion. I will have posters of how useful my soap could be to consumers.
5.3. Place: I would like to sell Moist in gas stations, malls, supermarkets, and bulk stores because I know that those are places people spend money looking for quality products.
5.4 Pricing: If I was setting rational device on soap, it would probably be $3.50 in INR Rs 250 per bar, $7.00 per packs of 4 INR RS 519, $14.00 per packs of 9 INR Rs1260, etc…
6. Conclusion: Moist Soap is a growing product. All of the work we have put into the plan will only shape our brand into something big. Soap