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Essay: Social Media Marketing in Dubai: Tips for Success and Benefits

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  • Subject area(s): Marketing essays
  • Reading time: 3 minutes
  • Price: Free download
  • Published: 1 October 2019*
  • File format: Text
  • Words: 768 (approx)
  • Number of pages: 4 (approx)
  • Tags: Social media essays

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Keywords: social media marketing Dubai, SEO Agency in Dubai, Search Engine Optimization in Dubai
What is social media marketing?
Social media marketing is a form of digital marketing that harnesses the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating a business account and posting when you feel like it. Social media marketing in Dubai requires an evolving strategy with measurable goals, including:
• Profile maintenance and optimization.
• Post images, videos, stories, and live videos that represent your brand and engage a relevant audience.
• Respond to comments, shares, and likes, and monitor your reputation.
• Track and engage followers, customers, and influencers to build a community around your brand.
• Social media marketing also includes paid social media advertising.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow and buy from brands on social media. So, if you’re not using platforms like Facebook, Instagram, linkedin, etc., you’re missing an opportunity! Good social media marketing creates highly engaged brand ambassadors, driving more leads and sales to your business. It can bring you spectacular success.
Customers and businesses can interact directly on social media. Both parties can ask each other questions, repost each other’s content, and work to build relationships. Getting started with social media marketing can be difficult. Here are his eight tips for effectively promoting your business on social media.
Benefits of social media marketing
With such wide use and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the tangible benefits of social media marketing:
Humanize your business:
Social media allows your business to actively participate in the marketplace. Your profile, posts, and user interactions create an accessible persona that your audience can relate to, connect with and trust. Drive Traffic: Between profile links, blog post links on posts, and ads, social media is the top channel for driving traffic to your website that can convert visitors into customers.
Lead and customer generation:
You can also generate leads by search engine optimization in Dubai and conversions. Directly on these platforms with features such as Instagram/Facebook shops, direct messages, profile call-to-action buttons, and booking functionality.
Increased brand awareness:
The visual nature of social media platforms allows you to build a visual identity with a wider audience and increase brand awareness. Also, better brand awareness leads to better results in all other campaigns.
Build relationships:
These platforms open up avenues of direct and indirect communication with your followers. Through it, you can network, gather feedback, participate in discussions, and connect directly with individuals.
Essential social media tips for business
1. Start with a plan
Getting started with social media for your business is easy. We all use social media in our daily lives, so there is a certain comfort level in tools.
It costs nothing to create a Facebook page for your business, post on Instagram, or create a presence on Twitter.
But before you start, keep this in mind. Every good business strategy starts with a good plan. Yes, our social tools are free to use. But the time and effort involved is still an investment in your business.
2. Don’t exaggerate
A common trap that companies fall into is treating social media too much like regular advertising. You don’t want to blatantly promote me in every post. You need to create content that people enjoy and want to see.
3. Share the video
Visual content works well on social media. Video content, in particular, is a great way to grab people’s attention and showcase your personality and passion to your customers.
4. Address issues quickly
Hopefully, you get mostly positive feedback on social media. Occasionally, you may come across people who get angry, argue, or say negative things about your company.
You should closely monitor mentions of your brand on social channels to catch issues before they escalate.
5. Build a community
Instead of trying to get as many followers as possible, focus on finding interested, loyal, and engaged customers. These people are more likely to repost content such as posts and become customers. Reach out to any best SEO agency in Dubai for boosting up your marketing plan through social media.
6. Value provided
Perhaps the most important thing you can do on social media is adding value to your followers. Create something your audience will find useful. It could be telling them something they didn’t know before, making them laugh, entertaining them, or something that could be helpful in some way.

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