1. Executive Summary: The executive summary should provide a brief overview of the main points of the marketing plan. It should include the business’ goals, strategies, and budget.
2. Business Description: The business description should provide an overview of the business, its products and services, and its target market.
3. Environmental Scan: The environmental scan should identify the macro and micro environmental factors that could impact the business. This includes political, economic, social, and technological factors.
4. Target Market: The target market should be clearly defined. This includes identifying the demographics of the target market, their needs, and wants, and how the business plans to reach them.
Explanation:
5. Marketing Strategies: The marketing strategies should detail the specific tactics that will be used to reach the target market and achieve the business goals. This could include advertising, promotions, public relations, and digital marketing.
6. Budget: The budget should detail the estimated costs of the marketing plan and how those costs will be allocated. This includes the cost of advertising, promotions, public relations, and digital marketing.
7. Evaluation: The evaluation should detail how the effectiveness of the marketing plan will be measured. This could include sales data, surveys, and focus groups.
There are various research culminates in developing a marketing plan, and this is the one that was chosen. The research culminates in developing a marketing plan and should be developed annually. Marketing plans are typically written yearly and the effectiveness of the overall plan is analyzed during this process. Failure to plan is planning to fail. The marketing plans have key elements including the Executive Summary. This summarizes the business, its goals, and its recommendations for the upcoming year and evaluates means to analyze whether each element was used and used effectively. Explain why or why not Don’t merely say yes or no. Look at the information and decide whether or not it meets the criteria for a marketing plan. Explain why you said yes or no.
In the early stages of marketing, advertising is developed to communicate with the customer base. In its infancy, communication was about three-way exchanges between advertisers, media, and consumers (Kotler & Armstrong 2009). As the structure came more into focus, the focus of communication changed to consumers who were aware of a variety of sources for information about an entity. As the Internet became a large part of the consumer environment, advertising firms began to understand that it was not sufficient to just communicate with consumers but also how they could interact with them in ways that were meaningful and valuable. Social media and social networking are examples of how consumers can interact and engage with businesses in different ways, thereby creating value for both parties.
An important component of digital marketing is the inclusion of social media. Social media allows customers to create their online communities by which they can share content and receive information from other members of a community. For example, customers may post photos or videos on a photo-sharing site or discuss products and services on a social networking site (Kotler & Armstrong 2009). This type of interaction between the customer and a business can allow the business to identify its target market and then further develop tailored messages and offers that appeal to those customers.
The types of businesses that are most likely to use social media include those that have websites or apps, retailers, service-oriented businesses, and local businesses. According to Pew Internet, 69% of small businesses use social media in 2012 (Pew Internet 2013). Another survey on social media usage by small business owners found that approximately 26% use Twitter, 25% use LinkedIn, 23% use Facebook, and 8% use Pinterest (Byrne 2013).
The amount of time that a consumer spends on digital media has increased as well. Digital marketing has contributed greatly to consumers’ ability to multitask. An average consumer spends approximately 48 minutes per day using digital devices while they are watching TV (Shapiro 2013). The rise of digital media has also led to the increased usage of smartphones. More than 50% of Americans have a smartphone with Pew Internet stating that 53% of American adults own a smartphone (Hartman, 2013).
Digital media marketing includes social media such as Twitter, Facebook, and Google+. Digital marketing is also often involved in other forms of online marketing including search engine optimization and pay-per-click advertising. Search engine optimization involves creating web pages that rank high on search results. This can be done by using keywords in website content or by using certain coding strategies and software. Pay per click is a form of online advertising that provides a business with the ability to pay for people to click on an advertisement. There are many different places a business can advertise, including television, radio, newspapers, and magazines.
Online search engine optimization (SEO) has become a prominent form of digital marketing for businesses. SEO can be used in both paid and organic search engine results. You can optimize your web or social media presence through SEO.
Search engine optimization (SEO) is the use of specific techniques to improve the volume or quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. However, search engines do not rank individual sites. A high-ranking site could be a page that only has a few visitors a month or is new, for example; thus the engine does not “know” the visitor is likely to return. Thus, it is typical for a higher-ranked site to receive more visitors. Search engines such as Google consider the content and authority of a site.
When a business has information about its target market, it can create targeted ads so that only those who are interested in what the business is offering will see them. This type of marketing is called paid search engine marketing (SEM). SEM uses keywords to advertise to an audience interested in what is being advertised. SEO considers keywords that are appropriate for the content of the site and SEO.
These methods can be used to increase traffic to a website, increase engagement on social media sites (e.g., Facebook, Twitter), and enhance the standing of a website in search engine results (e.g., Google or Bing).
Social Media Marketing is a form of Internet marketing that involves promoting products and services through social media sites such as Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube, etc.
Digital marketing process
Digital marketing is a holistic marketing approach that involves all elements of the organization, from the product and its website to corporate culture. There are many different facets to digital marketing. This article outlines the general steps in conducting online digital marketing campaigns. Digital marketing research involves studying the target audience’s behaviors and preferences via several online channels. Digital marketers also use big data techniques such as social listening to gather insights about their customers.
Digital marketing is a holistic approach that involves all elements of the organization from the product and its website to corporate culture. Digital marketing encompasses many fashions including web analytics, search engine optimization (SEO), social media, and mobile marketing. Each strategy should be tailored to target an audience as well as provide value to its customers/users. Measurable results related to traffic generation, brand awareness, leads, sales, and profits are used by marketers to measure digital strategies’ effectiveness.
Digital marketing is a comprehensive approach to business-to-business (B2B) marketing that is being employed by some companies. This type of marketing is a complete way of reaching customers by every possible means with no limitations. Companies who want to be in digital marketing can use any means of communication such as networking websites, blog sites, social media sites, and e-newsletters to promote their products and services.
There are various both internal and external factors that influence digital marketing. The former includes factors such as competitor activities, market trends, the economy, and new technologies. The latter include social media activities of the organization’s customers, suppliers, financial situation, and other organizations’ marketing strategies. Another important element is the support of organizational leadership in digital marketing initiatives.
Digital Marketing (MARKETING) is a set of actions and practices used to sell products or services via different channels and effective methods (research, paid search marketing, display advertising, social media marketing, blogging, etc.), intending to develop profitable customer relationships.
The main goal of digital marketing is to create awareness and build interest among potential customers/clients. The most common tools today to build customer relationships include email and social media marketing. There is also a new trend of building relationships with employees that are interested in the company’s digital marketing initiatives.
Digital Marketing, also known as Online Marketing, refers to promoting products or services using digital channels such as the internet. It grew out of the Internet boom and continues to thrive in the Digital Era. It is a marketing strategy that includes activities performed across many different digital channels, such as search engines, online display advertising, social media sites, and mobile phones. Digital marketing uses many different marketing strategies associated with the Internet that can be seen as an array of marketing or communications tools.