For a successful business it is important that marketing plays a pivotal role. Marketing department is one of the most important components of a business’s survival in the market. The main aims of the marketing department revolve around understanding the customers and their needs. Marketing activities involve designing, promoting, pricing a product according to the needs of the market and customers.
Below summarized are the main aims of the marketing department of any organisation.
1. To identify consumers’ needs
Businesses today revolve around customers and their needs. It has become all the more important to identify what exactly a consumer expects from a product or service. If a particular product or service does not fit in with the customer requirements, they will not buy it. Here the Marketing departments come to play a very important role. Their aim is to ensure that new customers buy products or services offered by their organization and the older ones make repeat purchases.
Today the competition is gradually increasing with the increase in customers’ expectations and needs. The aim of the marketing department is to ensure that the changing requirements of the customers are well understood and product or service is developed or altered to meet these requirements. Customers’ buying decision is influenced by various factors just as product features, price, quality packaging, and prompt delivery and after sales support. The aim of marketing department is to ensure that all these criteria are met and customers are satisfied. Marketing department aims to work towards finding out the present and future needs of the customers. In order to anticipate future needs, proper analysis of customer trends should be undertaken. In order to gain a competitive advantage it is necessary that the firm has the capability to develop new products quickly.
2. To work in coordination with various departments of an organisation
Marketing department needs to work in close coordination with the other departments such a purchasing, sales, finance etc to ensure that the customer needs are satisfied while generating profits for the organisation.
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