Essay: Print media advertising beginning, planning and printing process.

INTRODUCTION
By studying about the topic ‘ PRINT MEDIA ADVERTISING BEGNING, PLNNING AND PRINTING PROCESS’ in which I learn my athings about the printing of advertisement , or I can also sat that I learned about the different stages in the print related to the advertisements .
In print the advertisement are printed after many process like if one advertiser needs to print their advertisement realted to example property sale they there is so many criteria needed for the advertising like first what space it cover , what size this advertisement has to be ,in which page its needs to be placed , its important to be printed in front page or note. And the various needs which one advertiser needs to be see like weather the newspaper is circulated in more placese or not weather it is in demand or not, weather that news paper is well known to the people opr not/ so there are so many things to understand , there are so many things to look about while printing any advertisement in news paer.
As we all know that in todays era the digital media is booming people mostly prefer digital media there are many option available their in digital media rather than the print media for printing a particular advertisement like in digital media itsin mobile phone one can send , through hording , banner it can be placed so there are so many option in digital media through which one can do their work in easy and faster way.
So I learned that print is also exists weather its is digital media , electronic media in field then still print media is exixt because in area like villages wgere the people do not have television or radio they generally buy the newspaper for 2 or 3 rs because they cant afford that money for invesring in television and radio ect,”’
ABSTRACT
Print media advertising is the largest category in advertising budget is likely to be yours media cost , print media advertisement is still cheaper than the any other source because if you need to give advertisement on air you need to spend so much money in than the print.
Print media involves so much planning like reasearching the media , consumoption heading of the client target audience be it tv radio , print , online .
In prin t media there are so many news things are added up for the more expansion like nower days due to the competition industry needs to be expanded more that why in print media they give online reading newspaper option like the people who are not geeting time will be read online anytime through their convenience . so nower days not only for print but for the all others things to people gets various benefit in print.
This is the great experience for me to share.
Print media advertising beginning, planning and printing process.
What is print media ?
As my topic is about print so its better to discuss brief about the print media and work in work media , I mean how the work is going on in print media what are the stages through which work is passes.
Print media is a form of advertising that uses physically is printed media it’s a another sources of printing media. In print these advertisement are the source in print through which they earn like , such as magazines and newspaper to reach consumer, business customers and projects .
Advertiser also use digital media for the advertiser such as banner, mobile and through various other mode, advertiser are the uses different mode for advertising their ads .
Print media is a source of advertisement that uses mostly physical printed media because of digital media advertisement the scope of print media advertisement goes slow or declined day by day . the proliferation of digital media has led to decline in advertising expenditure in traditional print media .
Knower days the advertisement from the national news paper is fell from example 400000 to 20000 because of the digitalization media. Because in digital media is seen by more people and every age of people weather it is young , old or kids , youth everyone while in the print media mostly the newspaper are read by the middle age group people so because of the these many reason people are more interacted by the digital media rather than the print media
Advertiser can use from the wide range of different types of newspaper including local , national ect”’ titled published in daily , weekly even in Sundays edition . newspaper target different readership from the mix of content including such as sports, entertainment, politics, crime, advertisement ect ”. So . newspaper include that much things in one. Advertisers can buy different sizes of advertising space, from small classified ads with text only, to display ads featuring text, photographs, illustrations and graphics in sizes up to a full page or even a double-page spread.
Print media selection
In print media advertisement offer the advertiser to compare different readership there are so many advertisement one reader get for the same things he/ she can choose which ever is suitable for his or her . in advertisement in print the advertisement cost is based on circulation and the nature of the readership its cost increase if the circulations of the paper is more and cost decrease if the circulation of the paper is less it’s a vise versa process . advertisers and the company reaching their cost according to reaching their target audience using their circulation figure and readerships surveys and research from individual media and industry group .such as associations of magazines , media and the national newspaper association.
Advertiser can buy different different sizes of advertisement, space from small classified ads with text only like from some small classified advertisements like featuring some texts , s photographs illustrations and graphics in different sizes up to the full page or even its sometime double page spread.
For example there are some advertisement shows below:
Some times some advertisements are placed nt front page because company pays more rupees for the advertisement to plced at the front so at that condition advertisement needs to be placed at front.
Advertisements which shows creativity and moral
Some times some advertisements which shows so much creativity and gives some moral to people like so sarrogate advertisements , thses are the advertisement related to alchol ect’. Which praise you to not take alchol , not to do smoking because its injuries for health .few ads which shows some creativity is shown below:
The importance of donating eyes
Some advertisements are made to print only because they need not to be expressed in word in give the whole message without saying anything its only explained by seeing the print only,.
Mainly or we can say that the creation of print media is can be split it into three stages production , printing and consumption process not only this this for each point along this journey there are large numbers of the industry process in between assessments and safe guard that significantly reduce the some times or we can say that every time reduce the environment impact of print media .just because of the importance in the market of print media is the problem of sustainability is also one of the major issue in always their in print
After seeing these types of advertisemnent we realized the value of print media because sometime some thing are looks good without exoressing anything.
In print the advertisement are printed after many process like if one advertiser needs to print their advertisement related to example property sale they there is so many criteria needed for the advertising like first what space it cover , what size this advertisement has to be ,in which page its needs to be placed , its important to be printed in front page or note. And the various needs which one advertiser needs to be see like weather the newspaper is circulated in more placese or not weather it is in demand or not, weather that news paper is well known to the people opr not/ so there are so many things to understand , there are so many things to look about while printing any advertisement in news paper
Print advertising media planning
There are two main basic task of marketing one is message creation and other is message dissemination media planning support message dissemination another way to describe media planning is the act of estabilising the best mmedia real state or in laymen ‘s term , the best advertisement .
In print the advertisement are printed after many process like if one advertiser needs to print their advertisement realted to example property sale they there is so many criteria needed for the advertising like first what space it cover , what size this advertisement has to be ,in which page its needs to be placed , its important to be printed in front page or note. And the various needs which one advertiser needs to be see like weather the newspaper is circulated in more placese or not weather it is in demand or not, weather that news paper is well known to the people opr not/ so there are so many things to understand , there are so many things to look about while printing any advertisement in news paer.
As we all know that in todays era the digital media is booming people mostly prefer digital media there are many option available their in digital media rather than the print media for printing a particular advertisement like in digital media itsin mobile phone one can send , through hording , banner it can be placed so there are so many option in digital media through which one can do their work in easy and faster way.
In print media the size and the space covered by the news paper according to the consumers wants and the source, in print there are so many option for the reader to reach with different advertiser with the same time , they will gst many sources for the one particular work it’s the better thing different from the digital . In print one more I get to know is in print advertisement according to the circulation , research, and surveys if some advertisements which are not able to survived do not print to loose the reputation of the paper . advertising like first what space it cover , what size this advertisement has to be ,in which page its needs to be placed , its important to be printed in front page or note.
And the various needs which one advertiser needs to be see like weather the newspaper is circulated in more placese or not weather it is in demand or not, weather that news paper is well known to the people or not/ so there are so many things to understand , there are so many things to look about while printing any advertisement in news paper. Print media is a form of advertising that uses physically is printed media it’s a another sources of printing media. In print these advertisement are the source in print through which they earn like , such as magazines and newspaper to reach consumer, business customers and projects .
Advertiser also use digital media for the advertiser such as banner, mobile and through various other mode, advertiser are the uses different mode for advertising their ads .
Print media is a source of advertisement that uses mostly physical printed media because of digital media advertisement the scope of print media advertisement goes slow or declined day by day .
The proliferation of digital media has led to decline in advertising expenditure in traditional print media Advertiser can buy different different sizes of advertisement, space from small classified ads with text only like from some small classified advertisements like featuring some texts , s photographs illustrations and graphics in different sizes up to the full page or even its sometime double page spread.
From over all things we can see and say that media plays a very important role in media industry , yes its trutly shown by the discussion that because of the arrival of the digital media todays the life of the print media is comes in dark but still it survive it means today also people are connected with the print that’s why today’s every paper is still survive. and television. No scene can be captured perfectly without the perfect and adequate process.
In print the advertisement are printed after many process like if one advertiser needs to print their advertisement realted to example property sale they there is so many criteria needed for the advertising like first what space it cover , what size this advertisement has to be ,in which page its needs to be placed , its important to be printed in front page or note. And the various needs which one advertiser needs to be see like weather the newspaper is circulated in more placese or not weather it is in demand or not, weather that news paper is well known to the people opr not/ so there are so many things to understand , there are so many things to look about while printing any advertisement in news paer. Print ads are less intrusive than the other form of media radio and television ads are often interrupt programming which are some times be annoying the prospects have greater control with the print media .
the print media has greater control as to when she views the ads which eliminates interruption news paper is a thing which can be easily seen by the people any time when ever he or she or anybody gets time not like the electronic media in which you can ionly see the ads when they show you, because in electronic media one ad is fixed for a scheduled so that it can be showed according to time to time .
Print media advertising advantages
The companies can pursue a number of avenue when its comes to promotion their product and their services advertising can take the form of billboards in high traffic areas or using the internet like online . mainly companies can make use of print advertisement which offers it own advantages over other form of media.
Some advantages of print media advertisement are as follow:
1.unlimited expousure
2. non intrusive
3.target marketing
4. loyal readership
5.position flexibility
Lets explain these words in brief , so thaunderstand more about the planning in print media and advertisement process and its advantages in print media :
Unlimited exposure
In print ,newspaper and magazines print media allow unlimited expousure where as in electronic media it’s a time fixed for the ads as well as radio and other media form there is a time scheduled for the ads .prospect have potential expousure to print ad at virtually any time .
The news paer and the magazines are the things which are left on the coffe table to read any time and viewed repeteadlly and at the readers discretion the reader also have the opportunity to to study the ad or to see the ad at his leisure and isn’t limited o thirty and fifty sec .
The companies can pursue a number of avenue when its comes to promotion their product and their services advertising can take the form of billboards in high traffic areas or using the internet like online . mainly companies can make use of print advertisement which offers it own advantages over other form of media.
Non intrusive
Print ads are less intrusive than the other form of media radio and television ads are often interrupt programming which are some times be annoying the prospects have greater control with the print media . the print media has greater control as to when she views the ads which eliminates interruption news paper is a thing which can be easily seen by the people any time when ever he or she or anybody gets time not like the electronic media in which you can ionly see the ads when they show you, because in electronic media one ad is fixed for a scheduled so that it can be showed according to time to time .
Target marketing
Certain form of print media is allowed for a high level of the target marketing , magazine is one of the source which can be highly specialized so that the ads can be applied to devlope to a specific readership .
For example, companies that manufacture upscale clothing for men can target their ads to publications that appeal to professional males. A manufacturer of fishing gear can place ads in hunting and fishing publications.
Target marketing is one of the very important thin which needs to be focused the whole work is depand upon the target marketing, or target audience , because audience are the main source of any which , every business is run only through by the target audience or we can say that only through by audience so main business is audience .
The proliferation of digital media has led to decline in advertising expenditure in traditional print media Advertiser can buy different different sizes of advertisement, space from small classified ads with text only like from some small classified advertisements like featuring some texts , s photographs illustrations and graphics in different sizes up to the full page or even its sometime double page spread.
Loyal readership
Print media is a media which tends to have long standing loyal readership , in print media like news paper and the magazine people may read their home town news paper dato the specific magazine dailily and may also subscribe for a long period of time . due to this frequent reading of readership . this readership helps reinforce the advertiser message and even devlope the out going campaign that may cover the multiple issues .
Print media advertisement is the that publication that have been around for many years which also lends the credibility for the advertiser. The companies can pursue a number of avenue when its comes to promotion their product and their services advertising can take the form of billboards in high traffic areas or using the internet like online . mainly companies can make use of print advertisement which offers it own advantages over other form of media.
Position flexibility
In print there is one more benifite or you can also say that the advantagewhich ypou get in print not in any other field is that the advertiser in print have usally a choce to as to place their ad in any place their ads in the publication . The companies can pursue a number of avenue when its comes to promotion their product and their services advertising can take the form of billboards in high traffic areas or using the internet like online . mainly companies can make use of print advertisement which offers it own advantages over other form of media. This is whole process through which the ads are going on.
Printing process of advertising in print media
When ever we are talking about the print media there is always a question mark about the environment impact unlike tv or digital, print conjures up to no of preconception power by a series of width myths about the year of the paper fot the advertisement according to the ‘like news paper, mailing door drops leaf let and broachers.
Mainly or we can say that the creation of print media is can be split it into three stages production , printing and consumption process not only this this for each point along this journey there are large numbers of the industry process in between assessments and safe guard that significantly reduce the some times or we can say that every time reduce the environment impact of print media .just because of the importance in the market of print media is the problem of sustainability is also one of the major issue in always their in print media , which is one of the most heavily researched area in the print media sector only insuring that the industry continues the thiong to do every thing in power to an efficient as possible.
Production
The production process in the print area is raw material for the print media paper is a perhaps is the most obvious and the emotive area for environment concern but on the other hand one thing is also true that is making paper is destroying paper that is totally true in sence . European forest have actually grown by over 30% since 1950.
Printing
As we all know printing process is always a friendly process , printing process is constantaly become a eco friendly refining its material and the process to reduce its impact . one of the important ways to to save forest . printing is one of the most important in for the saving things. Mainly or we can say that the creation of print media is can be split it into three stages production , printing and consumption process not only this this for each point along this journey there are large numbers of the industry process in between assessments and safe guard that significantly reduce the some times or we can say that every time reduce the environment impact of print media .just because of the importance in the market of print media is the problem of sustainability is also one of the major issue in always their in print media , which is one of the most heavily researched area in the print media sector only insuring that the industry continues the thiong to do every thing in power to an efficient as possible.
LITERATURE REVIEW
I would say that prints play a very vital role in inspiring the advertiser and its good for the forest , its eco friendly ,and its better than the other field because iots more convienent in for the advertiser and the company both .
Print media is a form of advertising that uses physically is printed media it’s a another sources of printing media. In print these advertisement are the source in print through which they earn like , such as magazines and newspaper to reach consumer, business customers and projects .
Advertiser also use digital media for the advertiser such as banner, mobile and through various other mode, advertiser are the uses different mode for advertising their ads .
Mainly or we can say that the creation of print media is can be split it into three stages production , printing and consumption process not only this this for each point along this journey there are large numbers of the industry process in between assessments and safe guard that significantly reduce the some times or we can say that every time reduce the environment impact of print media.
Print ads are less intrusive than the other form of media radio and television ads are often interrupt programming which are some times be annoying the prospects have greater control with the print media . the print media has greater control as to when she views the ads which eliminates interruption news paper is a thing which can be easily seen by the people any time when ever he or she or anybody gets time not like the electronic media in which you can ionly see the ads when they show you, because in electronic media one ad is fixed for a scheduled so that it can be showed according to time to time .
to look about while printing any advertisement in news paper. Print media is a form of advertising that uses physically is printed media it’s a another sources of printing media. In print these advertisement are the source in print through which they earn like , such as magazines and newspaper to reach consumer, business customers and projects .
Advertiser also use digital media for the advertiser such as banner, mobile and through various other mode, advertiser are the uses different mode for advertising their ads .
Print media is a source of advertisement that uses mostly physical printed media because of digital media advertisement the scope of print media advertisement goes slow or declined day by day .
The proliferation of digital media has led to decline in advertising expenditure in traditional print media Advertiser can buy different different sizes of advertisement, space from small classified ads with text only like from some small classified advertisements like featuring some texts , s photographs illustrations and graphics in different sizes up to the full page or even its sometime double page spread.
From over all things we can see and say that media plays a very important role in media industry , yes its trutly shown by the discussion that because of the arrival of the digital media todays the life of the print media is comes in dark but still it survive it means today also people are connected with the print that’s why today’s every paper is still survive. and television. No scene can be captured perfectly without the perfect and adequate process
RESULT AND DISCUSSION
From over all things we can see and say that media plays a very important role in media industry , yes its trutly shown by the discussion that because of the arrival of the digital media todays the life of the print media is comes in dark but still it survive it means today also people are connected with the print that’s why today’s every paper is still survive. and television. No scene can be captured perfectly without the perfect and adequate process.
In print media the size and the space covered by the news paper according to the consumers wants and the source, in print there are so many option for the reader to reach with different advertiser with the same time , they will gst many sources for the one particular work it’s the better thing different from the digital .
In print one more I get to know is in print advertisement orint according to the circulation , research, and surveys if some advertisements which are not able to survived do not print to loose the reputation of the paper .
At last I conclude that in print work or advertisement is work by seeing the revenue earn , or through the circulation and the research.
Therefore, the need of proper work with the genuine nature is very crucial for romantic genre and infact for every genre.
Conclusion
Through the whole learning I whatever I had learn in publication I came to the fact that the ads posting process in print is very cheaper and covenant process than the any other field .in print you have so many choices to print your das you can placed your ad according to your wish you can make you ads according to you beautiful by black and white or colored printing , you can show your ad as many time you want, but you cannot follow the same thing with the electronic media ,in electronic media they will only show your ads for in a fixed time on rotational way or may one ad weekly that whole thing is depends upon the ads popularity or the revenue the revenue they earn but in print its nothing be like that they repeatedly shown your ads according to your subscription period , and obiously the cost of showing ads is more than thae cost of printing in news paper. So according to me print is better than the electronic in posting ads matter .
One more benefit is their in print which is news paper and the magazines are the things which you can put on the coffee table so when ever the person get time they easily read it or seen it while in electronic if some ad which shown now after that no body knows that when again that ad will be showing no body knows , so in print its more easy to print your ads .
REFERENCES
‘ www. Mediamass.com
‘ http://www.chrone.com
‘ http://www.google.com