Executive Summary
Hewlett Packard offers laptops with unmatched performance; mobility and style to make your life easy and manage your daily routines. Hand-in-hand HP facilitates to your daily activities. Now there is no lost data blues, with 50 times more disk utilization HP offers data de-duplication. HP helps to secure your data, reduce backups and recovery costs in your business and in your personal life. After all, one size doesn’t fit all. So let HP find your perfect fit.
Companyhistory
Hewlett-Packard Company (NYSE: HPQ), known as HP, having headquarters in Palo Alto, USA. It is one of the major information technology organizations and operating from different parts of the world. The company products range from developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. The major products include personal computers, servers, printers and storage devices. The products are distributed through online and by retail suppliers. With a revenue of $115billion in 2009 and has a contribution of $40 billion from services. The high competition between HP and IBM In 2006 turned in the favor of HP, having record revenue of 91.7billion[3] when compared to IBM revenue of $91.4. In the year 2007 HP became the first IT company to cross revenues worth $100billion [5] by having revenue of $104billion [4]. In the year 2008 HP continued to dominate in inkjet, laser, large format and multifunctional markets. In 2009 the two companies were having a difference of $21billion. In a report published by IDC & Gartner HP is the global #2 company in delivering IT services. Being one of the earliest companies to have an internet domain HP.com, this placed it in #1 position in VB.com hall of fame.
The major changes include follow up with Agilent Technologies in 1999, a merger deal with Compaq in 2002 and acquiring EDS in 2008. This contributed to total revenue of $118.4 billion in 2008 with fortune 500 ranking of 9 in 2009[6]. By the end of the year 2009 HP confirmed the acquisition of 3Com.( http://en.wikipedia.org/wiki/Hewlett-Packard#Products_and_organizational_structure)
Missionstatement:
- This includes advance the state of the art, as evidenced through intellectual property IP generation in the form of publications and patents.
- Reaching customers by having transfer of technologies, creating new business and IP licensing
- With our open Innovation approach we lead and collaborate with others in the technology community and make advancements in achieving common goal.
Target Market
The target market is women who belong to the age group of 40 to 59 and running a small business.
Women in Small Business
Different organizations run by women (sectors)
- Professional
- Scientific
- Technical Services
- Healthcare
- Social Assistance
10.1 million Businesses owned by women (half of all small business)
These businesses generate $2 trillion annually.
Ages: 40-49; 50-59
- 85.95% white
- 8.43% African American
- 8.33% Hispanic
- 5.25% Asian.
- 18% Native Hawaiian
80% of business owners make $50 thousand or less per year.
From 2002-2006, there is two-fold increase in small businesses owned by women.
Core competencies and strengths
Due to increase in the range of products and the diversity with the HP in Singapore an organizational structure that is divisional is followed where the product defines the divisions. The four divisions are: EGS (Enterprise Systems Group), IPG (Imaging and Printing Group), HPS (HP Services), and PSG (Personal Systems Group). The main advantage by using a structure of this kind is that the it helps in applying different sets of the management tools to different products and the potential for decision making in a decentralized way. The strategic management of every division is delegated by the corporate management to enable the concentration on the strategic decisions of the corporate level. This also retains the specification that are functional for every division hereby increasing the concentration on the products, markets & enables the response quickly for changes. The visionary statement from HP gives a demo that the mission is centered to the operations. These firms earn profits in long term and gain a substantial high returns compared to the normal firms although their statement of the mission suggests that maximizing the profit is not their priority. HP follows both integration globally and the local responses. This is known as transactional processing. HP’s operations are independent and listen to the market needs locally. They share the bidirectional flow of the skills and products that is the idea, technology, and the managerial approaches. The advantage from this is to utilize the economies in that location, experience the effect from the curve, and also the learning in the global way. HP strategically thinks basing the concept of quality for achieving the improved business process and to satisfy the customer. By focusing on several factors like managing the processes, participation of the employees and customers has improved the quality.
Hewlett-Packard has been following a standard approach which is commonly referred as Hoshin-Kanri(Chinese expression which means “providing direction”.HP has been following this method in order to make better advancements in the development process.Hoshin-Kanri is methological structure of stating the key objectives of the organization at each and every level. Oftten,this method can be used to assess the progress and also propose any changes if required. By applying this method, it is very easy to check whether a proper hierachy is maintained and that each and every member of the organization is working towards the same goal. The hierachial template in an organization is shown in the following figure(Feurer, Chaharbaghi & Wargin, 1995).
Some of the considerable challenges faced by companies are
- An improvement in the customer service and support
- Regualr updation of the website
- Enhancing quality and performance in the applications
- Need for a better execution process
Longterm:
The long term objective aims to develop a technological base for the company to bring out better results in personalisation and customer service. HP aims to frame a cloud platform in order to gather the data from all the resources and develop a structured and comprehensive customer data base in the organization.The product development mainly focuses on the customers and the end-users and strive to meet their demands.Presently, the organization is trying to enhance the existing policies by making personalization real
Products and services
HP notebooks and desktop PCs fall into the category of the most popular HP products
Notebooks
Notebook computers can be clasified into two types namely mini notebook and versatile performance notebook. The mini notebook is being manufactured in two sizes of an 8.9-inch or 10.2-inch diagonal high-definition widescreen. Mini notebook is the best product for the people who travel very frequently.With the help of mini computer, one can have online access to the internet through emails, instant messengers and blogs.Also, the travellers can enjoy their journey with the sleek and slim HP mini notebook which weighs around 2.25 pounds.
There are many designs available in versatile performance notebook which differ in their functionalities and colour. The 15.4 inch digital high definition widescreen is suitable for multi tasking like watching movies, playing music, and editing photos.It is equipped with discrete graphics, Blu-Ray, TV tunner and a lrge variety of connectivity functions like Wi-Fi, bluetooth and Mobile broadband.
The versatile performance mini notebook is based on the model of Compaq Presario CQ50Z which has a very sleek touch pad design with thin lines, elegant touch-control panel. The design is very simple and it weighs around seven pounds.Besides being stylish, the PC’s are economical, powerful and also durable. The new HDX premium series is considered as the entertainment powerhouse.It is manufactured in different sizes like 16 inch, 17 inch and 18.4 inch screens. This computer has a large variety of entertainment features and gaming capabilities.
Desktops and Other PCs
Now-a-days anyone can afford HP desktops and other PCs. They are easy to set up, easy to manage. HP computers have more flexibility as they are density optimized and it also an ideal for multi-server deployments. In order to get the high performance computing they contains rack servers. The most crucial thing in HP computers are they deliver scalable backup with 50 times more effective disk utilization allowing users to recover lost files more quickly, reduce backup, recovery costs and protect data.
In order to fit a range of business sizes and needs HP offers consumers an alternate in new and improved data duplication solutions because one size does not fit all. To keep employees ahead HP offers online training and recently by the Service and Support Association HP was recognized for Excellence in Service Operations and also it is a top provider of servers, PCs, and printers to small and mid-sized business worldwide (According to HP.com).
Other Products
- Phones, PDAs
- Printers
- Calculators
- Scanners and Fax
Marketing plan
For today’s business leaders a wide range of management skills are needed, most importantly strategic planning and thinking. 10-Step approach to strategic planning is developed by HP based on the years of experience which even includes:
- Predominating company goals
- Developing big financial plan
- Concentrating on the operation’s core areas
China HP decided to have a look externally on the success of HP’s 10-Step approach internally. It decided to offer this to the partners and even to the customers and the strategic planning was introduced in 2001.
Simulating the future
In order to make learning more effective and to develop the right conditions, China HP B School had decided that around a board-based simulation the course in strategic planning has to be build resulting in powerful experience than just a case study or a theory approach. HP’s choice of Decision Base� in China was easy as it was based on the achievements with Celemi’s simulations in other markets. Ranging from the manufacturing organizations to service companies, Decision Base� readily enforces to organization in different industries. Key components are also included in strategic planning. Business and financial fundamentals of navigating an organization over a decade period, amid strong competition and participants have to deal with the strategies. Through strong and hands-on experience the key features of HP’s 10-Step approach is being enforced by Decision Base.
Reaching out
HP 10-Step approach and Decision Base� has earned a strong reputation and has become wekk-respected strategic planning courses in China. It became possible because at China HP Business School are senior managers. From all over China around 2,800 senior managers have taken part till date. It made a very positive impact on their work and it shows in the feedback.
“Doing the right things and focusing on our areas of competitive strength is something
I learned from the Decision Base program,” says Mr. Bi Bo, HR Director of Skyworth, the fourth largest TV manufacturer in China.
Marketing plan
Marketing Objectives:
HP is aware of the changing workforce, we know that the women who own small businesses will play an essential role to the success of our future but still we overlooked them in the past. By customizing to their lifestyle needs, HP wants to serve to the niche market. While building brand loyalty at the same time HP wants to become a “greener” company.
Sales Promotion
“Buy a notebook; get a free skin, fromskin-it.com.”To emphasize our pledge to personalize the computer, we have partnered with skin-it.com to provide our customers with free customized skins for their notebooks
“Recycling point reward system” In order to maintain our pledge towards greener environment, we have made reward system for our consumers. Every customer will have an account, if he sends the used HP ink cartridges then points can be gained. If he reaches 10 points (10 returns) he will get a free HP ink cartridge resulting in building brand loyalty and making sure that our ink cartridges are bought.
“Breast Cancer Sponsorship“ We intend to sponsor Susan G. Komen’s three day breast cancer event in order to build our relations with public. This clearly shows women that we are going to fight for the causes that are important to them.
Direct Marketing Strategy
Women are searching for the ideal fit in whether it’s shoes, jeans, cell phones or computers. HP offers a wide variety of laptops in performance, mobility and style for women. For the personal daily activities and business these computers are used. By advertising strategy proves how the HP laptops fit into your flexible lifestyle. Data, receiver lost files and recovery cost are protected by HP. (HP fits for small business or your personal life. HP is perfect fit.
Evaluation
The survey can be done to determine success by observing website hits on Hewlett Packard’s website and this site increases reputation by checking the financial figures to see Hewlett Packard’s sales increases.
Financial History and Analysis
The financial plan is critical to the success of business plan particularly to get a bank loan. The Cash Flow estimates is possibly the most important part of the plan each of the other documents is important from a planning outlook.
The profit and loss account and the balance sheet are the main statements used in a business. The cost account of operating a business over time, bad debt and creditors are shown in the profit and loss. It is made up of what the business owns (like equipment) and money payable to it (assets) and money it owes (liabilities). Resources minus liabilities is the company’s value.