Essay: Toshiba corporation.

Introduction to Company

Toshiba began its central basis of business in the Middle East and Africa in 1963, dealing with both consumer and electrical appliances product. Toshiba was first established in Beirut. Toshiba has been leader to Japans most energetic industrial enterprises, ranging power plants and bullet trains to mobile phones, but mainly known for their cutting edge technology of DVD, technology, portable Pc and drivers. Their technology is composed from at least 30 separate R&D laboratories and over 3000 subsidiary companies (“Toshiba,” 2010). Toshiba has formed alliances with Panasonic, NEC, Scan Disk, Samsung, Sony and IBM. Toshiba is well known for its excellence in technology, product, systems, services, quality and reliability to the pursuit of innovation and success. Toshiba seeks to develop original concepts and expertise, bringing passion and responsibility to the workforce and quick to decide and resolve in action which inspires the customer’s delivery comfort and security and affluence, contributing to richer lifestyle and better world (“Toshiba,” 2010).

Toshiba’s commitment lies within its group, people and future, dealing with group management systems i.e. meeting challenges with innovation, brand statement, standard of conduct and brand identity(“Toshiba,” 2010). As for Toshiba’s management structure, this consists of board of directors containing the nomination committee Audit committee and Compensation Committee, who relate to the president and chief executive officer whom initiate Corporate Staff, such as , Network Services Div, in addition to In-house Companies, such as, Digital Products Group, Mobile Communications Company, Digital Media Network Company, Personal Computer & Network Company, Electronic Devices & Components Group, Semiconductor Company, Display Devices & Components Control Center, Infrastructure Systems Group, Power Systems Company, Transmission Distribution & Industrial Systems Company, and lastly Social Infrastructure Systems Company(“Toshiba,” 2010).

2. New Products introduced to the market (from 2007-2009)

Toshibas product mix includes Consumer Electronics, Home Appliances Systems and Electric Components, these include the following:

Matrix under the UAE Market

Mobile phones and PHS phones, Smartphone’s relate to the some risk in use with high marketing operations as it relates to the demand of high consumers, constant change in mode type and use, constant innovation throughout the market, where DVD Recorder Integrating Hard Disk Drive and LCD & LED TVs2.5-inch Hard Disk Drive is a non risk, medium marketing mode, with low demand in the market place. Notebooks PC’s, Pc server is a medium risk in use with dangerous marketing mode operation because of diversification of computer services, Multi-Function Peripherals “e-STUDIO”POS System Barcode System and Solid State Drives are a none risk non marketing mode operation having lower demand and less interest towards the consumer, as well as Semiconductor Products, Toshiba TG01with DMFC Pack (Prototype) and Thermal Print Head, not known with low risk initiatives, no product change process. As for the Prototype Input Display with Light Pen Input Function, Low-Profile, Lightweight LED-Backlit LCD Panels for Notebook PCs and New Circular LTPS TFT LCD for In-vehicle Applications, these relate to some risk in use, high marketing mode as new product types enter the market, innovative risk appears in the process, and lastly the Automatic Washer-dryer, LED lighting fixture, Compact, self-ballasted fluorescent lamp and Home Air-conditioners, in my opinion relates to no change in use with low marketing monde operations, is as it is, no innovative process for forward markets, basic use of products.

4. Justify Matrix

Toshiba’s purpose of designs to better enable their customers to manage operate and evolve the product operation matrix mostly ensures sustained value of the product by offering rapid response and resolution through innovation factors and strategic know-how of the company, in my opinion Toshiba should start minimizing the risk of downtime and ensuring uninterrupted business operations as to ensure minimal risk and diversification. This will ensure a skills knowledge of the product entering the market and onsite forecasts consisting of functional and technical options with rich results and delivery towards the service or product. I believe that the marketing matrix operates and maintains the Toshiba group’s core system and shares available networks and servers towards consumer interest.