the market by identifying the key customers who make up this demographic.
According to the “Digital Market Outlook” Survey Published in July 2015 by Statista,
(Digital music – worldwide |Statista market forecast, 2015) ,the majority of Digital
Music Consumers are under the
age of 34 with 41.43 million users
out of 148.7 million being under
the age of 34. This demographic of
the population are made up
generally of youths and working
adults, most of whom (due to
applications in work and school as
well as socially) are expected to
have a decent understanding of
modern consumer technology, IE:
Smartphones Laptops and Tablets.
These products are central to
everyday life of 16-
34 year olds in 2016 and are the vessels through which streaming platforms operate.
The appeal of such platforms is that they provide an enormous amount of choice of
music for a little price with a miniscule amount of storage needed from the device to
run. With new advances in wireless Bluetooth technology in home and car stereo
systems it has never been easier to connect your smartphone to a loud speaker and
...(download the rest of the essay above)
About this essay:
This essay was submitted to us by a student in order to help you with your studies.
If you use part of this page in your own work, you need to provide a citation, as follows:
Essay Sauce, Capitalising on music streaming. Available from:<https://www.essaysauce.com/music-essays/capitalising-on-music-streaming/> [Accessed 21-10-19].
Review this essay:
Please note that the above text is only a preview of this essay.