Executive Summary
In this report we will be talking about how effective communications is important for the following company and how to overcome communicational barriers.
We will analyse how communications is based in the company and how internal and external communications works for New Look.
One of the most popular ways of communication is through agenda and minutes. We will talk about how New Look use them and what are the importance of maintains in order with them.
Introduction
With this report we will be talking about the different types of communications that a company like New Look work with and how communicational barriers are important keep in control and help employees with this types of barriers.
Methodology
To eliminate communicational barriers we create a questionnaire to help and try to help all the employees from this company.
Barriers to effective communication
Name _________ Gender ________ Organization name _________
Designation _____________________
1. Do you think that physical appearance effects your decision when
communicating with other persons?
Yes No Partially Don’t Know
2. Do you think that verbal expression (tone, pitch) of other person effects your
decision of continuing the communication?
Yes No Partially Don’t Know
3. Do you think that non-verbal expressions alsocontribute in effective
communication?
Yes No Partially Don’t Know
4. Do you think that level of education is a prominent factor in effective
communication?
Yes No Partially Don’t Know
5. Do you feel uncomfortable while communicating with a person whose
intellectual level is lower yours?
Yes No Partially Don’t Know
6. Do you feel uncomfortable while communicating with a person whose
intellectual level is higher than yours?
Yes No Partially Don’t Know
7. Do you feel negative attitude (rudeness, arrogance)of communicator is a big
hurdle in effective communication?
Yes No Partially Don’t Know
8. Do you feel that people are so overloaded withinformation, they cannot respond effectively to messages?
Yes No Partially Don’t Know
9. Do you feel that while communicating with otherperson, absence of mind of the receiver could be a barrier in effective communication?
Yes No Partially Don’t Know
10. Do you feel that use of proverbs & phrases is aproof of effective communication skills?
Yes No Partially Don’t Know
11. Do you think use of difficult vocabulary makes communication effective?
Yes No Partially Don’t Know
Discussion
1.1 Oral
Oral communication is the process of verbally transmitting information and ideas from one individual or group to another. For example, New Look Company use oral communication when the manager wants to give any information or ideas to his teams or staff or opposite.
There are different ways of using oral communication such as: face-to-face communication, telephone conversations, discussion taking place on business meetings or with management and employees.
1.2 Written (could be electronic and hard copy)
Written communication is the most important and the most effective of the types of communications. There are many different types of written communication such as: memos, reports, bulletins, job description, employee’s manuals, emails and many more.
The most common written communications at New Look to use with the clients and the businesses are: email, Internet website, letters, proposal, telegrams, fax, postcards, contracts, advertisement, brochures and news released.
For example, New Look create an online platform for employees which they will be able to talk to managers and not just only face-to-face. This platform also lets see the worker to check routes (document), advertisement of new promotions or different sales and to read more about other stores.
1.3 Similarities and differences between oral and written communications
Misunderstanding of the message is possible in oral communication but not in written communication. People normally use oral communication because is faster and quicker, however people normally believe the written text more than what they hear. These two types of communication express the feeling and thoughts even though the different types.
1.4 Formal communication
CEO, Executive managers, Store Managers, Departmental Manager and more mainly use formal communication. CEO, Executive Managers will use formal communication in a meeting, conference, letters, etc. They will also use emails and phone call within the organisation but that’s mainly use with Store Managers and Departmental Managers. These types of managers will use normally emails and meetings to talk about the organisation and new changes. New look is one of the biggest retail companies based in United Kingdom. This also is bases in another countries such as France, China. New Look is also web retail worldwide and you are able to access in another countries with worldwide shipping.
The formal communication is separate in to four different ways of communications: Upward or bottom-up, downward or top down, horizontal or lateral, crosswise or diagonal.
1.5 Informal communication
Informal communication will be mainly use by Store managers within the store, Supervisors and Sales Assistants.
Store managers are based in the store, which they will be able to use Informal communications with the employees. Store managers will use informal communication due to the higher unofficial information not approve in the organisation.
1.6 Similarities and differences between formal and informal
This two are forms of communication, both of the provide information also both of them can be used by managers. Formal communication is a communication system that is to achieve the organizational objectives. But the informal communication is the system to achieve individual objectives in an informal group. Formal communication has a formal and well-defined structure. Informal in this case does not have a structure.
1.7 Agenda
An agenda is used in business meetings to outline the main topics that will be addressed and to keep it on track. Agendas are also often used as personals took to keep track of events, responsibilities and deadlines. Agenda in meeting let participants know that there is a legitimate business purpose for meeting with specific issues to be discussed and outcome to be achieve.
1.8 Meeting minutes
The purpose of meeting minutes is to concentrate in to the action point and after to record summaries of the discussion held at the meeting.
To be a minute taker requires to be skilled and to follow what can be confusion and understandable debates and summarizes accurately what was said.
Conclusion
Recommendation
2.1 Barriers of business communication
New Look is a big company based in different places of the word. There are many employees from different background. One of the most common barriers of communications is language differences and difficulty in understanding unfamiliar accents.
There are many communication barriers in a business:
Language barriers: In a company like New Look and mainly based in different places such as France, United Kingdom, China, etc. Language is a big communicational barrier in this case. As there is mainly a main language used in different meeting from different language and they would be able to express what they think and share the idea easily to other languages employees.
Cultural barriers: A place like London, you will be able to see in a company so many different cultural employees. New Look is a big company with different employees with different cultures. In a New Look store, you will be able to find interaction between different cultures and they will be able to share opinions with respect to each other.
Emotional barriers: Another barrier is the mistrust, which stops from communicate effectively with our co-workers. Emotional barrier are mental walls that keep you form openly commutation your opinions and feelings to others. This communicational barriers prevents from being yourself and living your life to the fullest.
Perceptual barriers: The most common barrier is the difference of opinion between two people or more. The varied perceptions of every individual five rise to a need for effective communication. Perception is reality to the person who sees, reads, or hears something. Culture, gender, physical spaces, race, ethnics, morals, educational levels, tone or perceived tone of communication, physical appearance, intelligence and many other factors influence perception.
2.2 Recommendations to eliminate the barriers
To be able to eliminate these barriers would be by changing thoughts and feeling with colleagues. Is not only to break the barriers but is also of creating and building relationship between each other. Instead of a worker asking a colleague ‘do you understand? Is better if you ask for feedback, understand and receive the feedback as help for you.
Use language that the audience will be able to understand, don’t just exaggerate and try to impress by using words and language that might be distorted by the listeners.
In conclusion, for big businesses like New Look to be successful needs to communicate with each other. All these big companies have many employees that comes from different backgrounds, using the knowledge of this will help to communicate and interact with different types of cultural. If all the individuals in the company take personal responsibility to make sure they work with complete effectiveness.