1. Google AdWords Keywords Tool
This free Google tool is designed for those who write ads that run on search results from the Google search engine, Gmail, and other affiliate sites. It provides information such as the volume of national and international search for a particular phrase, shows if the phrase is competitive and related keywords.
It is very useful for any developer of web content and is one of the tools that most SEO uses. “It is practically the only technology that I use or recommend to search for keywords,” says Jill.
2. Google Analytics
McGee, Nicole, Jill and many other SEO experts depend on the tool’s website analysis Google. Jill calls the Google Analytics “the most important tool of all” because it helps to find out why a site lost or gained traffic. Google Analytics allows any site manager see keywords used to attract visitors, reducing the bounce rate of each page of the site, and watch demographics of visitors.
3. Google Webmaster Tools
Google Webmaster Tools, another set of essential and free tools to help diagnose sites bug tracking, and perform other tasks to improve the “health” of the page. Although it is not particularly difficult to use those without much experience in website management can get a little confusing.
4. YouTube Google Keyword Tool
YouTube videos can be ranked highly in Google searches when they are optimized with the appropriate keywords. Nicole recommends using this tool to find keywords that will help in the YouTube videos of classification, in Google searches, as well as in the YouTube search.
5. Google Suggest
Whenever you start typing a keyword into the Google search box, the site suggests related phrases based on your search history and popular terms that other users sought. A quick way to get keyword ideas simply start typing a phrase into Google to see what the search engine suggests, advises Nicole.
Third-party tools
6. Screaming Frog SEO Spider
This is a desktop program that sends a tracker to a website and compile a report on the pages it crawls. You will see tags, URLs, meta descriptions, keywords and H1 tags and pages that may have errors 404. Jill use the program whenever embarking on a review of a site. “It helps me to get a general feel of the page and view technical problems,” he says. The basic program is free and licensed version, with additional features, costs about $ 150 per year.
most Read
linkedin wall Twelve mistakes IT professionals make more on LinkedIn
chaplin Fourth Industrial Revolution destroy millions of jobs, including your
Internet of things Laird invests R $ 20 million in plant components for IoT in Sao Paulo
fabio Gaia Founder Officer, Fabio Gaia takes as IT integrator CEO
IoT IoT game forecasts and Process Manufacturing in 2016: explore and learn
7. SpyFu
Nicole recommends SpyFu, research tool keywords that provides useful information about keywords of competitors. The service costs $ 79 per month.
8. Browseo
The Browseo (combination of the words “Brown” and “SEO”) helps you quickly determine a page’s structure as well as its relevance to specific keywords. It’s a quick way to get a useful analysis of a particular page says Nicole.
9. WebSite Auditor
Nicole recommends this software, available for Windows, Mac and Linux, to analyze site content and help optimize each page for a particular keyword. It is available in free and paid versions. Depending on resources, costs from $ 99.75 to $ 249.75.
10. Copyscape
This web-based tool can tell you all the places on the Internet where it is possible to have duplicate content. Nicole says it’s it’s good to find out if other sites have copied your content.
11. Rex Swain’s HTTP Header Viewer
Jill uses this tool to find out if a web page has any kind of redirection. “We like to see 301 redirects instead of 302s or any other kind,” he says.
12. Ahrefs Site Explorer
Enter a URL and Ahrefs Site Explorer will show your backlinks or external links from other sites. “Using this technology to see if the site I am reviewing has spam links, which can lower it in the Google ranking” he says.
Ahrefs provides in-depth analysis of a website’s backlink profile, keyword rankings, and competitors.
Google Chrome Extensions
13. NoFollow
Google Chrome (like Mozilla Firefox) has a number of free extensions and add-ons designed to help SEO. “He describes all the links on a page that have the nofollow attribute. But the best thing is that a small window appears if the page you are viewing has a noindex tag,” says Jill. “You would not believe how many sites you can find from this extension that are inadvertently blocking all search engines”, he said.
14. PageRank Status
With this free extension, you can quickly learn about a page including your PageRank, Alexa traffic ranking, backlinks and number of pages indexed by different search engines.
15. TagAssistant
The TagAssistant reveals Analytics code errors on a page. Jill says that this tool can come in handy when a site appears to have lost traffic. “Sometimes you will see that the page does not have the Google Analytics code, or it was incorrect.”
16. Awesome Screenshot
Jill use this free utility to perform SEO audits on a website. The Awesome Screenshot allows you to add arrows, circles, and text, facilitating a page of image capture and visually shows where the trouble spots are. Once it captures the images in Evernote glue, along with other notes on site problems, and uses notes for compiling a report.
17. Quora
Quora is a site of questions and answers, explains McGee. He says the tool is useful in the development of blog themes. “A single topic can lead to various ideas for blog content,” he says. “There are a variety of content there. And it is not a simple system of ‘questions and answers’,” he explains.
18. InboxQ
The InboxQ is an online tool and works as an extension of Google Chrome and Mozilla Firefox. Type a simple keyword and the InboxQ will show issues that Twitter users are asking about it. Nicole uses this tool to generate themes for blogs and other online content.
19. WordPress.org
Google loves and tends to reward new content with higher search ranking. Blogging, of course, it is an easy way to create that content. The WordPress.org is a blogging platform that many SEO experts use because it is simple. There are also numerous free plug-ins to help you optimize each blog post like WordPress SEO and All in One SEO.
20. HootSuite
Once you posted on the blog, it’s time to publish it on social media to generate traffic. HootSuite is a social media panel that allows you to schedule and simultaneously posting updates on Twitter, LinkedIn, Facebook, Google and other social networks. HootSuite is free but the paid plans start at $ 10 per month. Some SEO experts also recommend Buffer, similar service that posts messages on Facebook, Twitter, LinkedIn and App.net accounts.
Updates (2023):
Another tool that has gained traction is Yoast SEO, a WordPress plugin that helps users optimize their content for search engines. Additionally, Google Search Console (previously Google Webmaster Tools) has undergone significant updates and improvements, offering more detailed information on website performance and search queries.
Majestic SEO is another tool that has been around for several years and is still widely used by SEO professionals. It provides backlink analysis, competitor research, and keyword tracking, similar to other SEO tools such as Ahrefs and SEMrush.
One unique feature of Majestic SEO is its Trust Flow and Citation Flow metrics, which measure the quality and quantity of links pointing to a website. This can be helpful in evaluating the authority and credibility of a website’s backlink profile. Majestic SEO also offers a Site Explorer feature, which allows users to see the backlink profile of any website.
SEMrush is a comprehensive SEO tool that provides a wide range of features to help users optimize their website for search engines. It is designed to help users conduct keyword research, track keyword rankings, analyze competitors, and monitor website traffic and performance.
One of the primary features of SEMrush is its keyword research tool, which provides users with a list of relevant keywords for their website or niche. Users can also see the search volume and keyword difficulty for each keyword, as well as related keywords and their search volume.
SEMrush also offers a Site Audit feature, which scans a website for technical SEO issues and provides a detailed report on areas for improvement. Additionally, the tool provides backlink analysis, allowing users to see the backlink profile of their website and those of their competitors.
Another useful feature of SEMrush is its Position Tracking tool, which allows users to track their keyword rankings over time and see how they compare to their competitors. The tool also provides insights into organic search traffic and helps users identify opportunities for improvement.