10th November 2017
Mr Vineet Nayar
General Manager
Faxanture Pvt. Ltd.
12 Roy Avenue
Mumbai 400066
Dear Sir
ORGANISING PRACTICAL SESSIONS TO DEVELOP WRITING ABILITIES
I appreciate you for taking the time to meet me last week to talk about the current scenario of the writing skills of newly recruited executives all over the industry. I am writing to extend to you our business proposal, which would be beneficial for your organisation as it would enhance the writing skills of the employees.
We, the employees of Sunderland Skills, work towards the enhancement of communication skills of employed workers to make them a better fit for the industry. Our services include providing bi-weekly sessions to the employees on writing skill lessons by our excellent faculties which would include email writing skills pertaining to the modern era and business letter writing. Writing practices would be done on a daily basis and weekly tests would be taken for overall evaluation of the employees.
The reason Sunderland Skills delivers better results and drives a greater change in the employees than our competitors is the individual attention given to each of the enrolled members, using the new evaluation technology which points out the flaws and weaknesses in the submitted practice assignments. It connects the faculty member so that the concerned person can get the required improvement techniques.
We anticipate a favourable response from your side and hope to create a long lasting relationship with ABC Pvt Ltd so that every employee gets their written as well as spoken English skills to the highest standard and be able to serve your organisation better.
Yours faithfully
Abhinav Nagar
Director
Sunderland Skills
Business Proposal
for
Organising practical sessions to develop writing abilities
FOR
Vineet Nayar
General Manager, Faxanture Pvt. Ltd.
Submitted by –
Abhinav Nagar
Director
Sunderland Pvt. Ltd.
Date – 10th Nov, 2017
CONTENTS
EXECUTIVE SUMMARY 4
DIAGNOSTIC ANALYSIS 5
SOLUTION 7
TERMS AND CONDITIONS 10
PROFILES 13
OUR CLIENTS 15
TESTIMONIALS 16
Executive Summary
We, the Sunderland Skills Pvt. Ltd. are a customer-centric company and believe in delivering the best service possible to our customers. We work towards the enhancement of communication skills of employed workers to make them a better fit for the industry. As of now, we have a client base of around 40 Fortune 500 companies and has been recognized by the Business Standards as the best company in helping employees to enhance their writing abilities.
A good writing ability is one of the most important skills that help retaining customers, adding value to the businesses and creating a good impact on the customers. We have observed that many newly recruited employees face huge problems while drafting their ideas in mails. Ineffective communication is the major reason why companies lose their clients. According to a research carried out by ContactEngine, more than 65% of the consumers would never like to work again with a company due to bad experiences. In a recent research conducted by ComGov, it has been observed that in a poll of than 1,000 companies worldwide, 75% of the companies would not prefer working with some other company if they had a bad experience.
We are one of the fastest growing companies and has been successfully helping our clients for the past 10 years in adding value to their businesses. We are a team of experienced training and consulting professionals working together to help our clients in making a difference in the industry. We are a unique company as the teaching framework that we follow is unique in its own way. We have globally recognized faculties, both regular and visiting faculties, who work hard along with the employees in making them the best fit for the industry. We also have an online presence where even after the sessions, employees will always have a source of reference to revisit the concepts and get in touch with the faculties and the support team at any point of time. We have multiple flexible plans and provide clients an option to switch to any other plans at any point of time. The enrolled employees get access to our high tech evaluation software in which the users will get real-time evaluation of their submitted files and also get access to a faculty member for further doubt clearing.
We also provide a premium membership to the customers where we provide customized plans and an access to the BCG online portal for a specific time period where they would have an option to try out advanced tests and analyse dashboards to measure their performances.
DIAGNOSTIC ANALYSIS
There is a serious need in the soft skills improvements in the youth of our country. Various articles all over the internet state that around 93% percent of the Indian engineering graduates are unemployable. Much of this is due to the lack of advanced English speaking and written abilities of the individuals. These fresh graduates are employed by the organisations and much of the business requirements, apart from the core engineering skills, are the business interactions with clients and other employees.
Studies have shown that 30% of the employees working in multinationals are not up-to-date with their email writing skills and business correspondence. So, as a result, there is a big communication gap between corporate executives when it comes to written communication.
Above these factors, there are other points that have to be taken into consideration like the changing scenario of written business communications.
For example, a person starting the mail with a “Hi” may offend a senior person as he might not be used to an informal greeting in a formal conversation. There are many other cases in which improper usage of communication have caused various repercussions in the whole industry.
Another example would be the change in the “Please find attached” usage in the mails; this phrase is old fashioned and in some ways also grammatically incorrect. This phrase has to be done away and replaced by a simple “I have attached” or “Please have a look at the attached files.”
These are some of the common trends in the modern day conversations and all the companies need to be updated in these aspects as well.
This is where Sunderland Skills steps in. Our vision is to create a uniform communication pattern in the corporate world to foster smooth flow of information.
Considering the requirements of Faxanture Pvt Ltd, the company requires basic email writing skills in all of its newly recruited employees. These employees are the future of the organisation and a strong communication foundation is required for them to build up on it and be better ambassadors of the organisation. Sunderland Skills delivers these requirements with an excellent batch of experienced faculties and skilled staff members.
Above these basic requirements, our company also provides training to senior-level employees on the modern trends in written communication and how to effectively use the potential of written communication to its maximum. This complete package provides a uniform platform for everyone in the organisation on mail writing basis so that the flow of communication happens in a smooth manner.
The main USP of Sunderland is the high tech evaluation software which is available to all its enrolled students. This software helps the employees to have quick evaluation of their e-mails or other types of written communication like memos, business proposals, etc. The software points out the various flaws in the submitted file alongwith the potential improvement areas. For a more personal help, the software also allows contact with one of our faculty members who would provide the answers to all the doubts.
SOLUTION
We at Sunderland have different programs and packages as solutions for these problems which we would like to present to you here. We analyse the writing of every attendee on the course. This means our trainers will have a solid understanding of the writing issues of every one of your people.
We offer multiple packages which range in duration and the facilities provided to the client from our side. We also provide custom deals to the client as per their requirements. Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects. First we would like to present the topics & packages that we have to offer you.
Duration
Number of classes per week from our Experts
Topics / Areas that will be Covered
Number of assignments every week
Tests
Cost (in INR)
12 weeks
1
Business Letter, Email writing, English Grammar and Punctuation, Essay & Report writing, English Advance Writing, Vocabulary
2
Every alternate week
6000/person
8 weeks
1
Business Letter, Email writing, English Grammar and Punctuation, Vocabulary
2
Every week
4000/person
8 Weeks
2
Business Letter, Email writing, English Grammar and Punctuation, Essay & Report writing, English Advanced Writing, Vocabulary
2
Every week
8000/person
4 Weeks
3
Business Letter, Email writing, English Grammar and Punctuation, Essay& Report writing, English Advance Writing, Vocabulary
3
Every week
6000/person
4 Weeks
2
Business Letter, Email writing, English Grammar and Punctuation, Vocabulary
2
Every week
4000/person
2 weeks
4
Business Letter, Email writing, English Grammar and Punctuation, Vocabulary
2
2 tests every week
4500/person
1 week
Daily
Business Letter, Email writing, English Grammar and Punctuation, Vocabulary
Daily one assignment
2 (one after 3rd or 4th class, one at the end of course)
4000/person
Business Letter: In the modern business world having the skills to write a professional business letter is of great importance. When writing to a company, a correctly formatted letter can make a difference between having letter taken seriously or not. It introduces the taker to the theory and practice of writing in the modern business environment. One will be taught how to be able to express thoughts and ideas through writing in clear, concise and efficient manner. Learn how to use a planning checklist when writing any type of business message. One will also learn about writing styles and which writing style is most appropriate for business communication.
Email Writing: It is for anybody who writes emails at work. We tailor the content to meet participants’ needs and experience. Our tutors show how to write emails for maximum readability and impact. Learn how to write a compelling opening, write to right person at the right time and how to use email to the fullest as one of many communication tools.
Grammar & Punctuation: If your business writing or personal writing is a disaster and you're tired of stressing over mistakes? Improper grammar and punctuation is a sign for some people, that you may be less educated or less intelligent. Your writing reflects more about your personality than you realize: it reflects your attention to detail, your education and how you think. Even the most basic writing – like thank you notes and emails – can be sabotaged by just one grammatical error. In the business world, this can give clients the impression that you aren't careful. So we will be providing an all-round lesson on grammar and punctuation to make writing error free.
Essay & Report Writing: Writing reports and assignments can be a daunting prospect. Learn how to interpret questions and how to plan, structure and write your report or assignment. Essay and report writing skills, is designed to help you develop the skills you need to write effectively for business purposes, plan and write compare/contrast, cause/effect, and argument essays and write well-developed body paragraphs.
English Advance Writing: In this we teach how to plan and write a more sophisticated argument essay, identify plagiarism and explain how to prevent it, read and analyze several articles to form your own opinion on a topic, make connections between several articles and using sources effectively while making any formal written communication.
Vocabulary: The purpose of "Vocabulary Building" is to improve your everyday vocabulary with words that you can use in everyday conversation. A strong vocabulary will not only give you the tools to say and write exactly what you mean. A good vocabulary makes you sound smarter, feel more assured and practically guarantees you'll be a better writer and speaker. Over the years, you've seen and heard words many times but you don't quite manage to remember the definition or use the word yourself when writing or speaking. You were supposed to have learned all this vocabulary stuff in high school or college but maybe you were absent that day? Well, it’s never too late to fill in some of the gaps.
With the description above of different things which we offer, we think you will find a program suitable for employees in your company. And if you think that you need some other package, we can make a suitable package as per your needs.
TERMS AND CONDITIONS
1. Engagement and Services
Faculties and other staff members engaged in services for the concerned project will not be involved in any unethical behaviour and a level of proficiency can be expected from them. Any misconduct of any kind from either of the parties shall be evaluated and strict actions would be taken against the culprit(s).
2. Term Duration
As per this agreement, the Effective Date shall commence on the Date of signing and shall remain in effect until the completion of all the Services or the termination of this agreement whichever is the earliest. The duration of the written skills communication course is 2 months.
The bi-weekly days would be decided by both the involved parties and would remain fixed for the entire duration of the course.
3. Course Fees and Expenses
As per the industry norms and the level of experience the faculties brings in for the project, Sunderland Skills charges Rs 5000 per employee for the entire duration of the 2 month course.
The above mentioned fees does not include any extra sessions or classes that the firm may seek from us. The charges for a one hour extra class are Rs 10000 and a maximum of 20 employees can attend one class. E-Receipts would be generated on the payment of the fees and a detailed copy of the payment would be sent to the company in 4 working days. The payment will have to be made in advance and a list of the enrolled employees should be sent to our office at accountsoffice@sunderland.ac.in.
If the employees wish to keep using our evaluation software for future endeavours, they can enrol with a charge of Rs.1000 per month. This service is exclusive and not to be shared by individuals.
The location of the course delivery is at the discretion of the client. If the client wishes that the sessions be held at our classrooms, then an additional Rs.1000 per 20 student class would be charged. The firm can use their own office for classes and in that case, there would be no additional costs.
4. Confidential Information
According to the agreement, the services and materials provided by our company should in no way be reproduced by the company in any format. Sunderland Skills holds the copyrights for their products and legal action would be taken against the wrongdoers. The client’s name would be added on the client’s section on our official website. The details of the enrolled employees would be in no manner used by us for any promotional purposes.
5. Interference with Business
As per the agreement, the firm would not be engaged in business with any other communication skill development firm for the entire duration of the course. Sunderland Skills would not use any of the company’s employees’ data, either directly or indirectly, without a prior written consent of the company.
6. Assignment
The services to be performed by Sunderland Skills hereafter are rendered by the company based on the personal expertise of our faculties. We agree that not only we will do in accordance with the agreement but also provide the detailed documentation in a very precise manner which would also include the performance analysis of individual employees. The faculty members and staff who would be assigned to your firm may be providing classes and lectures to other firms as well during that period. But, we guarantee that no overlap of timing would occur and the name of the company would be disclosed to other firms during the ongoing course.
7. General
The agreement constitutes all parties clearly mentioned as well as the stakeholders for both the company and us. This supersedes any prior commitments and understanding as well as instrument on the subject. This agreement upon signature would not undergo any changes until the termination of the project or the tenure of the agreement whichever is the earliest.
Any kind of waiver for any provisions mentioned in the document shall be decided on mutual agreement of both the involved parties. Any sort of failure of the firm in enforcing any provision of the agreement shall lead to the discontinuation of the waiver.
The provision of the agreement has to hold by a court under the jurisdiction of the company or Sunderland Skills. Any provisions which is retrospectively changed will be modified in the presence of the Honorable Judge but other terms & conditions shall remain in full force as well as it will be construed in accordance with the provision.
PROFILES
The faculty is the key driver of change through direct involvement in all aspects of the Institute: academics, research, governance, and consultancy. They combine high standards of mentoring and teaching with different backgrounds as eminent entrepreneurs, researchers, policy makers, consultants and theoreticians. Their rich diversity install in the students a desire to achieve excellence.
Our faculty members are regular and active participants in symposia and international conferences. They contribute to international journals and collaborate with a broad range of agencies to develop and execute consultancy projects.
OUR CLIENTS
TESTIMONIALS
Sunderland is one of the pioneers in soft skills enhancement in the corporate world. The companies who have utilised our services have shown great improvements in their internal as well as external communications.
“My firm took Sunderland’s 3 months premium course. The time spent in this course turned into an unforgettable experience for the employees and improved the English writing skills to a great extent. Thank you Sunderland for the skill development classes!”
– Vijay Chanda, CEO, MeTube
“Sunderland has world-class faculties which really set a benchmark for our employees, especially the newly recruited ones. Written communication has never been so smooth.”
– Rima Jaiswal, CEO, Thakur Pharma
“I, Swarna, have greatly experienced from Sunderland’s course and it has helped me evolve into a smart and confident individual. I would like to thank the excellent faculties, especially Shantanu sir, for clearing all my doubts.”
– Swarna, Junior Manager, Fanusu