In today’s growing society, the advancements in technology, leaves one to wonder, where companies and society as a whole will take technology next. Unlike before, individuals are no longer required to be in a fixed position while using a computing system, as the introduction of mobile computing reconstructed the industry. No matter where an individual is, whether it be walking down a street, in a building, in the washroom, in a classroom, or at a park, individuals tend to be on their mobile devices, as mobile computing has established itself to be a necessity in the lives of many. Essentially, with the societal shift in PC computing to mobile computing, three internet titans, more specifically, Apple, Google and Facebook have been required to adapt to new societal trends, in order of dominating the internet. With today’s society spending, “more than half their time online using mobile devices,” (Laudon, p.288) Google, Apple and Facebook, needed to adapt new methods to obtain revenue and continue to dominate the internet on both mobile and PC devices. Noticing the increase in mobile computing, “Apple, which started as a personal computer company quickly expanded into software and consumer electronics” (Laudon, p.288). In doing so, “Apple took mobile computing by storm with the iPhone, iPod touch, and iPad. Now Apple wants to be the computing platform of choice for the internet” (Laudon, p.288). Noticing their competitor’s advancements in the mobile computing industry, Google, primarily known as the world’s leading search engine, “purchased the Android open source mobile operating system to compete in mobile computing” (Laudon, p.289). Essentially, Google offers Android to many different manufactures, unlike Apple, who only provide their services to users of Apple products. Due to Google’s open source mobile operating system, “Android is deployed on 76 percent of smartphones worldwide, is the most common operating system for tablets, and runs on watches, car dashboards and TVs—more than 4,000 distinct devices. Google wants to extend Android to as many devices as possible” (Laudon, p.289). Becoming aware of their competitor’s success with mobile computing, Facebook, came to a realization that it must act quickly if it is to remain alongside the other internet titans. Thus, Facebook decided to make notable changes to their advertisements, allotting them more revenue. Essentially, after implementing a new advertisement blueprint, “Facebook is now a serious competitor to Google in the mobile ad market and is even trying to compete with emerging mobile platforms, having purchased Oculus VR Inc., a maker of virtual reality goggles, for $2 billion” (Laudon, p.289). In addition, “Facebook launched a new search told to challenge Google’s dominance of search” (Laudon, p.290). Ultimately, in today’s everlasting world of advancements, companies and internet titans must continue to develop new ways to adjust to new societal norms. Adapting to new societal norms, for instance, mobile computing, will allow companies to remain atop of their respective industry.
From when Google was founded back in 1998(Hall & Hosch, 2008), the primary focus of the business, has been surrounding the idea of the Internet and Web. Originally forming as a search engine, which allowed people to obtain answers instantly to any questions or research inquiries that arose, Google simply overtook the industry after implementing the copyrighted PageRank search algorithm. Essentially, the PageRank search algorithm, allows users of Google, to receive answers to any of their questions or research inquiries at an instant speed. Ultimately, this put Google ahead of the rest of the competition, as no other organization was capable of achieving similar results. Furthermore, Google distanced itself as the number one search engine provider by implementing their services in mobile devices. In addition, Google generates revenue from their ad space, however, offers a free inexpensive tool for users, attracting more individuals than any other competitor.
Whether an individual is walking down the street, riding the subway, on a plane or is simply at a public event, today’s society is attached to objects with a half-bitten apple on them, which is also known as, Apple. Apple, has established itself as one of the largest tech companies in the world. Originally founded back in 1976(Fell & Sun, 2017), the businesses primary focus, has circulated around the control of hardware and software. Apple products are to be controlled carefully, by Apple administrators. For instance, tablets and smartphones are only capable of purchasing apps, from Apple’s app store. Doing this, will allow Apple to monitor their customers use of their products and in addition, allow them to maximize their revenue.
In 2004, a man by the name of Mark Zuckerberg, introduced a social media platform known as Facebook (Phillips, 2007). Essentially, this application allowed individuals from various areas around the world to connect and communicate with one another. Similar to Google, Facebook offers a free and inexpensive platform for users, however, generates an immense amount of revenue from their ad space. In addition, Facebook was capable of distancing itself from their competitors, as it offered a platform where individuals were capable of building applications that integrate their customers. Ultimately, this generated more traffic and noise on the website and thus, generated more revenue for the Facebook as more advertisements were displayed and clicked on.
In today’s society, there has been a significant shift from PC computing to mobile computing. Mobile computing has innovated the industry, as individuals can perform the same actions as before, without locked to a certain position. Essentially, mobile computing has overtaken the industry. Thus, Apple, Google and Facebook must incorporate mobile computing in their products and services in order of broadening their horizons and flourishing their businesses to endure success.
Noticing societies change from PC to mobile computing, Google “purchased the Android open source mobile operating system to compete in mobile computing” (Laudon, p.289). Unlike Apple, Google has granted access to Android’s operating system, all the apps it sells and runs, to over 76 percent of smartphones worldwide. Whether it be, Google phones, or another companies, Google wants to extend Android to as many devices as possible, in order of maximizing profits. Currently, Android, “is the most common operating system for tablets, and runs on watches, car dashboards and TV’’s-more than 4,000 distinct devices” (Laudon, p.289).
Apple provides their users with a mobile operating system known as iOS. Unlike Google, Apple’s mobile platform is only available for apple products and apple users. However, with Apple’s 2 million apps for mobile and tablet devices, it remains to lead the industry in the number of apps available for download. In addition, Apple, “customers spent more than $1.1 million on apps and in-app purchases in the two weeks ending January 3, 2016” (Laudon, p.289).
After becoming aware of the change from PC computing to mobile computing, Facebook noticed that it had an opportunity to increase their revenue through the use of advertisements. Having already used advertisements to generate a majority of their revenue, it increased the effects and amount of advertisements on mobile platforms. Thus, “Facebook is now a serious competitor to Google in the mobile ad market” (Laudon, p.289). In addition, Facebook has introduced a new search tool with the hopes of overcoming Google’s search engine. Essentially, Facebook’s search tool, “is a more social way of searching than Google” (Laudon, p.289).
Mobile computing is emerging as the leading system in the internet and web industry. For instance, in today’s society, no matter where individuals are, they tend to be attached to their mobile devices and more specifically, mobile computing. Essentially, mobile devices have become an essential part of an individual’s daily life. Thus, it is the responsibility of major companies to compete with one another to endure success. More importantly, due to Google’s copyrighted PageRank search algorithm, Apple and Facebook have continuously introduced new products and services to compete with Google’s operating system.
For Apple, the introduction of Siri, notified users the companies want to compete and overcome Google. Siri is a personal assistant app, that assists an individual in any means necessary. Whether it be, navigation, the weather, restaurant ratings or the assistance of personal question Siri is meant to assist an individual and be the replacement of Google. Essentially, Apple intends on eliminating Google and developing itself to be the leader in mobile computing.
In comparison, Mark Zuckerberg’s Facebook, has implemented the search bar, with the intention of competing with Google. The search bar is a key component of Facebook, where users are capable of searching other users, locations, news, events, restaurants and organizations. Essentially, the implementation of the search bar was meant to keep individuals on Facebook, rather than heading to a secondary website such as, Google.
In 1998, a new buzz was circulating society, as Google was founded. Since the creation of Google, it has dominated the internet for decades. However, with the introduction of mobile computing, the thought has crossed many individual’s minds, that Google, may no longer dominate the internet. However, rest assured, Google will continue to dominate the internet. Although today’s society has moved towards mobile computing, Google, has and will continue to find ways to overcome any obstacles standing in their way. For instance, the development of mobile computing worried many that Google would no longer dominate the internet. However, Google decided to purchase Android and further dominated the internet. Essentially, Google will continue to dominate the internet, as over the past years and even in present tense, Google, constantly develops new products and services to remain atop of their competitors.
If Google, Apple, or Facebook completely dominated the internet, then there would be a downfall in the processes of the two other competitors. Having one of the three titans dominate the industry would most certainly generate an ample amount of success for that corresponding organization. However, it could result in the downfall of their competitors, and in addition an increase in unemployment rate, due to the downfall of the two organizations.
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