The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth.(Paul Newton and Helen Bristol,2013). SWOT analysis is an acronym for strengths,weaknesses,opportunities and threats. The key objective of this analysis is to identify the main internal and external factors to achieve the required objective.The internal environment consists of strengths and weakness within the organization.The external environment consists of the opportunities and threats present outside of the organisation that impacts the organisation. The external environment of an organization can be defined as the factors outside the organisation that may affect the ability of the company to function.The current world that we live in can be describled as V.U.C.A (Volatality,uncertainity,complexity and ambiguity) environment. In order to survive in this environment, Singapore Specialist Medical center must act fast by seizing the opportunity and prevent the threats from effecting them.
There are several external factors present that would help the medical centre flourish in Singapore. SMSC can attract and retain the patients who come to Singapore from other countries as medical travellers to receive a quality medical treatment. The growing population of Singapore also favours the growth of the SMSC as when there is a rise in the population there will also be a rise in the demand for medical services. These two factors are opportunities that can lead to an increase in the number of patients, which eventually leads to an increased profit level.
SSMC must also be able to identify and eliminate its threats to prevent itself from being affected negatively by the external environment. The medical center is located in Paragon medical where other multi specialist clinics such as Japan Green Clinic, Pacific Healthcare Specialists Centre and SMG Specialist Centre are present. This proves to be a major threat to the organisation as customers often tend move over to the competitions if they feel that they receive better services from there. A similar completion is faced by SMSC from the several Government operated hospitals such as K.K hospital that offer similar services either for free or at a affordable prices.Another major threat that SMSC needs to be aware about is a sudden downturn in the economy which may lead to a reduction of money spent on healthcare which in turn leads to less profits. By taking the appropriate precautions, SSMC can operate without being effected by threats and by focusing and harnessing the opportunities, the medical center can produce positive outcomes and profit.
TOPIC 2
Organizational innovation is defined as creative ideas that has been implemented in the organization (Williams, C., & McWilliams, A., 2014) . Creativity and innovation is necessary for any business to thrive and flourish in the chosen field . Organisational innovation is mainly concerned with improving the creativity of their management and to encourage thinking out of the box to create the best outcome. (Define creativity and innovation)
SMSC believes in utilizing and implementing the concept of creativity and innovatation in its organization. In SMSC we provide an innovative concept called as “One day, one stop , one centre ”. This concept is aimed at busy individuals and medical travelers who do not have the luxury of time. This innovative concept allows patients to get the required services within the facility.
.Unlike other hospitals, this innovative concept created by SMSC makes it possible for patients to get treated for all their illnesses and to be able to do their thorough checkup without having to do so much as step out of the facility.
The hospital has also created a creative system called MAPS which is the acronym for Medical Analaytics Platfrom. This replicates the clinical thought processes of a general physicial in a software based platform. It helps the users to efficiently manage their health by providing basic medical information and the thought process of a physician for simple ailements. It also benefits the users by helping them keep track of their health by providing them a cursory health record to track chronic disease making it easier for both doctors and the patients. These creative and innovative methods make it possible for SMSC to be more efficient with its resources, save time and provide services of a higher standard.
This enables SSMC to have a high quality and innovative treatment that benefits the patients.
BUSINESS PROFILE
Name of business: Singapore Medical Specialists Centre
Type of business: Medical Centre
Singapore Medical Specialists centre is a premier medical center that aims to provide high quality treatment for our patients by providing them facilities that consists of highly experienced specialists and well trained staff. We strive to meet the needs and concern of medical travelers who come to Singapore to find medical services that are provided by highly qualified specialists who produce accurate and safe outcomes. SMSC is the ideal choice for those who seek exemplary services which is given by our leading specialists in a sophisticated private setting of a very high standard.
Our unique “one-stop center” gives our patients the luxury of having a thorough examination and gives access to comprehensive range of advanced imaging services without stepping outside of our facility. We also have introduced a new and unique concept called as “MAPS” which replicates the clinical though processes of a general physicial in a software based platform and provides remedy for simple ailments.
Our center has highly qualified specialists in departments such as ENT,Gastroenterology,Ophthalmology,Orthopaedics,Radiology,Urology and General health.Excellent outcome is a key factor for a patient’s decision on his preffered facility. Whether it is ENT surgery, vascular procedures, General surgery or complicated gynaecological treatment, getting an outstanding result while ensuring our patient’s safety is our priority.
Our core values are based on safety, privacy and excellence. Our concept differentiates us from other medical clinics in Singapore and we take pride on going that extra mile to individually cater to our patients several healthcare needs.
LOCATION: SMSC is situated on the 9th floor in the block 23/27 of the Paragon Medical building which is located along the orchard road. The Paragon medical is a renowned stand alone medical centre above the infamous Paragon shopping center which caters for those who prefer an alternative environment of café and stores to a typical hospital setting.It is easily accessible through the Orchard MRT station and is quite easy to locate due to its presence in the Infamous Paragon Shopping center.There are also other multi specialist clinics such as Japan Green Clinic and Pacific healthcare specialist clinic which claims to offer similar healthcare services to their customers.They pose a considerable amount of threat to our centre due to their close proximity and similar beliefs.