As a group, the initial aim of the promotional video was to create an informative but entertaining promotion of the degree, Media Studies and Entertainment Technology, which promoted the positive aspects of the course and the university. The video being aimed at prospective male and female students interested in studying the course and at Portsmouth university. The desired aim for the video was a professional effect that displayed current student’s opinions of the course, educational life and university life in general whilst showing the university facilities. Additionally, using various types of camera shots and movements. At the start of the assignment, it was difficult to contact group members as no one knew each other and did not have any mode of communication. Therefore, contacted lecturers to ask for group members email addresses to contact them and this led to taking on the role of the producer due to organisational skills. During the pre-production stage group meetings started the creative process and initially planned to a minute and 30 seconds of interviews and then B-roll of the university facilities and surroundings for the remaining time 1 minute and 30 seconds. Examples of promotional videos that were found on YouTube helped to get the starting idea of how we wanted the video to look and making sure it remained to the genre conventions of promotional videos. Each group member was assigned with a task, mine was the storyboard which were created along with the director's creative input (appendix 1). The storyboard was crucial to the production stage as on the day of filming it helped to stay to the timings planned, record everything we needed and easier tracking of what was recorded. Thurlow and Thurlow (2012) argue that “with a storyboard, it is possible to find potential shooting problems.” When creating the storyboard, it helped to set out the initial problems or risks which helped when writing up the risk assessment. Furthermore, having to complete the risk assessment, meant considering the locations where planned filming was to take place, making sure if they were outside and thinking about weather. When completing the risk assessment, things needed to be considered such as, if filming affected the public whilst at Guildhall or students using the university facilities when in the Eldon building. On the filming day, these issues were combated by placing the tripod out of walkways and making sure we were not causing any disturbances. Other group members worked on the script for the interviews and the treatment. As the producer, it was my role to book the equipment that we needed for filming. The equipment that was booked was the JVC HM150 with tripod, the Yoga EM-9600 unidirectional microphone and the boom pole collection, which was all booked for the entire of the filming day. The timings of the filming schedule fit with the booking times and on the day of filming everything mainly stuck to the schedule. There were no real problems encountered with the equipment itself as attending the workshop sessions made sure that all group members knew how to operate the equipment and setting up safely. Communication with the directors and the production manager was an important part of the role, which Thurlow and Thurlow (2012) further discuss “The producer will always be pushing the production manager and the first assistant director”. The communication was crucial for getting the project done and having a WhatsApp group chat made this easier as the director and production manager could also communicate. All members of the group were present on filming day and throughout the production process. As the producer, the main role during production was to make sure everything kept to scheduling and assisting the directors with organising the equipment for the right shots. The role of the camera was not set to one group member, this helped when doing the interviews because of each member being interviewed and all being able to use all the equipment. During the production process, some problems were encountered such as struggling with the white balance whilst filming the outdoor shots of the Eldon Building, due to the lack of white backgrounds to balance from and brightness. Throughout the video only natural light was used, therefore the white balancing was an important part to making the lighting as best as it could be. As Zhang, Gao et al state that “digital cameras must imitate the human brain and adjust the colour according to light” this illustrates the importance for the white balancing when changing filming locations. The aims for the interviews was to find different filming spots for each one to try to keep the audience enticed, however, one of the spots that were used had appropriate background and lighting but as it was in a corridor where computers are. This meant that there was some talking during takes there was talking and noise from people walking past meaning, having to do more takes than anticipated. A group was sitting talking where filming was taking place, during filming an interview and they remained quiet, after asking them to be whilst we filmed for five minutes. However, the interview which was filmed in the studio the audio quality was higher than the corridor interview, therefore if all interviews were filmed in quieter spaces the audio quality would have been better. Another general issue that was encountered was people walking in front of the camera, which meant that we had to re-film some shots but were all done on the original filming day and meant the equipment did not have to be rebooked. Overall, filming went well, all the shots needed were filmed and worked well as a group to get it all done. The editing process was a much quicker process than anticipated due to the editors finishing the video editing within a couple of hours. Post-production process arguably was the most straight forward part of the entire project, which was due to the editors and directors having a set idea and vision of how they wanted the video to turn out. The only problem that were faced during the post production was getting the files from the camera and SD card onto the Macs in the editing suites. When placing the SD cards into the Mac the files were not coming up and the problem were solved by asking the staff in the loan store giving guidance of how to find the files. In the process of the post production, the producer’s main role is making sure the video was in the right format that were required and organising the disk. Moreover, with the help of the production manager, making sure all the pre-production documents were incorrectly labelled folders that were easy to navigate and helped to make sure all documentation was put on the disk. The transferring of the files to the disk was a straight forward job as the production manager had already made sure that all the production documents were completed to an appropriate standard, meaning the last meeting was just putting the files on the disk and handing in. Overall, the promotional video stuck to the initial aims that were set with half interview then half of the video being B-roll of the university facilities and surroundings. The group worked well together due to having set roles and everyone contributed to all the filming stages. The video gave a realistic representation of university life at Portsmouth and the Media Studies and Entertainment Technology degree. The use of interviewing four different people showed varied views about the degree and the answers that were given gave the audience an insight into actual opinions of students. However, if doing a promotional video again there would be some things that would have done differently. One thing is making the pace of the video faster, which would help keep the interest of the audience more. Another thing that would be different is the royalty free music that was non-diegetic, this made the video slower and something a little more upbeat making the university look like a positive place to go. Although, we used different filming locations more of other university buildings like the library may have made the video more insightful to showing more aspects of the university.