Introduction
Desktop Metal was founded in 2015 to make a difference in manufacturing and engineering by using their 3D printer. (Hofherr.J,2017) The first product of the company was “DM Studio System” and it was described as “the first office-friendly metal 3D printing system for rapid prototyping”, so manufactures can create metal parts in minutes instead of hours. As it is faster and cheaper technology of mess production. (Feldman.A,2018) Then a new system “Production System” was created, to produce larger quantities in high accuracy and faster by using minerals.
Desktop Metal received a huge financing which is 97 million Dollars from GE and Saudi Aramco. The company has become trustworthy of their customers especially BMW, Ford, and Google. (Snider.J,2018)
Backgroud of Desktop Metal
Desktop Metal was founded in October 2015 in Cambridge, Massachusetts. Desktop Metal is rehashing the manner in which building and assembling groups deliver metal parts – from prototyping through large scale manufacturing. Desktop Metal was begun to address an issue. how to make metal 3D printing open for building groups. In 2013, CEO Ric Fulop started working together with world-driving specialists in materials science, designing, and 3D printing. Their cooperate through the span of two years drew different autonomous innovations together to shape, the reason for Desktop Metal's innovation. Desktop Metal is tied as the fastest growing "unicorn" in United States history. In 2018 the company won an Edison Award.
Leap forward Single Pass Jetting innovation conveys accelerates to 12,000cm3/HR. — more than 100x quicker than quad-laser metal printers and over 4x quicker than the nearest folio streaming option. With zero tooling required, it's the quickest method to make complex metal parts.
Ease MIM powder, high throughput, and basic post-preparing convey per-part costs that are aggressive with conventional assembling forms—and up to 20x lower than the present metal 3D printing frameworks. (MICHAEL PRINCE, 2018)
Vision
Ric Fulop as CEO and Cofounder Desktop Metal said “Our vision is to make Desktop Metal 3D printing solutions accessible to engineers and manufacturers around the world, we plan to begin offering our metal 3D printing technology internationally and will be accelerating production to meet worldwide demand, first for our Studio System and later for our Production System. Our partnerships with best-in-class resellers in each of these geographies bring us closer to making metal 3D printing solutions available to all who want to realize the benefits of rapid prototyping and mass production of metal parts” (Business Wire, 2017)
Mission
Desktop Metal is the effortless way to go from 3D CAD to robust metal parts. Our family of 3D printers will build complex parts beautifully and attainable by every design and manufacturing team. (Glassdoor, 2018)
Timeline
2015: Desktop Metal was founded in October 2015 in Cambridge, Massachusetts. Desktop metal was founded by Ric Fulop, he is the leaders in advanced manufacturing, metallurgy, and robotics. Now Desktop Metal based in Burlington, Massachusetts.. (Business Wire, 2017)
2016: In April 2016 Desktop Metal filed the first provisional patent application that lead to two “Patents-in-Suit”. The first is entitled “Fabricating Multi-Part Assemblies” (U.S. Patent No. 9,815,118). This patent refers to Desktop Metal’s method for fabricating the first object from first material, and it is includes a powdered material and a binder system. The second is entitled “Fabricating an Interface Layer for Removable Support” (U.S. Patent No. 9,833,839). This patent is refers to support structure system by Desktop Metal. (Koslow, 2018)
2017: Chosen as one of 30 most technology pioneers by WEF (World Economic Forum). Desktop Metal is a company that hastening the revolution of manufacturing with 3D printing solutions and they selected among hundreds of candidates in the world as “technology pioneers” by World Economic Forum’s. Pioneers were recognized Desktop Metal potential to impact business and society through new technologies and advance the Fourth Industrial Revolution and make great strides in increasing the range of materials and accessibility of metal 3D printing. They changed the traditional rules of metal manufacturing solutions with new approaches to metal 3D printing that reduce costs and increase speed, safety and quality through mass production. (Business Wire, 2017) Also, started to reserve with shipping the first printer from Studio System. Desktop Metal has received hundreds of orders and it doesn’t need any specialized facility or equipment to use. The first group that receive the printer is Google’s Advanced Technology and Product Group. Also the company aims to highlight more shipping for study case and it expanding operation more. The Studio System is allowed customers to produce the part of metal twice as fast and the cost less than 20% (Knapp, 2017)
2018: Introducing the first metal 3D printing system from Production System. The Production System delivers with traditional manufacturing processes. (Tech-Labs, 2018) It is based on a new approach to metal 3D printing called “Single Pas Jetting”, the technology was created by the inventors of the binder jetting and the single pass inkjet processes. The Production system can bring innovation from extremely low run applications like aerospace and specialty automotive to the mainstream. (Tri-Tech 3D, 2018)
Achievements
Desktop Metal has brought over $200 million up in financing, with the Series D denoting the biggest round ever for an added substance producing organization. Among the organization's financial specialists in corporate GV (once in the past Google Ventures), GE Ventures, BMW, Lowe's, and Techtronic Industries (TTI). In 2017, Desktop Metal was chosen as one of the world's 30 most encouraging Technology Pioneers by World Economic Forum; named to MIT Technology Review's rundown of 50 Smartest Companies; and perceived among the most critical developments in designing in Popular Science's "2017 Best of What's New."
The Desktop Metal's Production System has been respected in The Edison Awards, which perceive advancement and greatly in the improvement of new items and administrations. The honours are named after Thomas Edison, whose creations, new item advancement techniques and imaginative accomplishments earned him 1093 US licenses, and made him a commonly recognized name the world over. Winning in the connected innovation/3d printing classification, the Desktop Metal Production System is the main metal 3D printing framework for large scale manufacturing of complex metal parts that is allegedly up to multiple times quicker than current laser frameworks. (Lynda McKinney, 2018)
SWOT Analysis
SWOT analysis is a strategies that support an organization’s resources and capabilities to the demand of environment in organization competes. In other words, SWOT analysis is alternatives strategies to build on organizational strengths to exploit opportunities, counter threats and to correct organizational weaknesses. (Ritson, 2008) SWOT analysis divided into two parts environment which is an internal environment (strength and weaknesses) and external environment (opportunities and threats)
Strength:
Material flexibility. All machine tool is given range of metals easlily and changeover mechanism. Desktop Metal’s did not need a water cooling system or ventilator, after the system is finished printing the safe furnace blasts the printed parts at temperature up to 1,400 degrees Celsius and in within a few hours the post-processing machine melts away the polymer binding agents will leave behind a metal object. Also The 3D printer is small size and fit on the table which is what offices or factories looking for to optimize their prototyping. (Koslow, 2017) Traditional manufacturing processes. Desktop Metal launched their new 3D printing called “Production System” . The production system is using a process called “Single Pass Jetting” which mean this machine system takes less than 3 seconds for a single layer printing. (Koslow, 2017) It is a bi-directional therefore it can work in conjunction with powder spreaders and print in a single quick pass and jetting millions of droplets per second. Also the system is High density nesting that make it different with another laser based process, the software will arrange parts to maximize the build area in all axes. Production system ideal for complex production with high performance in metal parts. (Tech-Labs, 2018)
Weaknesses
Expensive price. Desktop Metal are using very expensive machines with high power lasers to a few high value parts. They are limited companies with high expenditure on equipment, facilities to power the laser and highly trained technicians to run it all. Also There are no option iterations of metal part during the process of product design and development. (Rotman, 2017)
Opportunities
This part falls under the SWOT analysis, and explores two types of environments. The Internal and External environment. External opportunities provide and organization with a means to improve Its performance and competitive advantage to the market. Because in this day and age there is a lot of competition when it comes to technology. Threats are what can affect the performance of the company. Which means they have to think ahead to achieve their goals. Ironically, stronger organizations can be exposed to a greater level. The Printer offers 3D printing at 100 times the speed and a twentieth of the cost of current systems. Traditionally 3D metal printing has been used only for prototyping which slows down the speed limit and high cost of making each part. Once a design is finalized, Then undergoes long standing methods for bulk production. But the company brings the price down so that its cheaper to use.
Last year, the company launched two new systems: DM STUDIO and DM Production. These printers promised to handle all steps in the metal printing process from early stage prototyping to mass production. Now it has added two new tools to the Desktop metal suite. The first is studio System*, a system that expands on the companys flagship printer by offering more functions and the ability to print smaller metal parts with higher resolution. Users can also live stream in Real time, a perfect feature for those of us who like to like to watch our food cook in ovens. (Desktop Metal, 2018)
The Second, Studio Fleet is a bundled system of printers, de binders and furnaces that support rapid fabrications of high-quality, complex metal pieces, according to the company. The production of metal parts in low volume and high resolution presents significant challenges to manufacturers, Ric Fulop, Desktop Metal CEO, told Digital Trends. “For the first time, the Studio System+ and Studio Fleet enable batch processing for low-volume production of complex metal parts in-house. We’ve designed the technology to be an end-to-end solution, reducing both cost and lead time.” Both systems are intended for industry companies interested in prototyping or mass manufacturing, from fabricating customized prototypes to replacement parts. According to Desktop Metal, its Studio SYSTEM will be the worlds first affordable, office friendly metal 3D printing system. The company also joined Unicorn Club, a start-up that reached Unicorn status less than two years after it was founded in October 2015. (Desktop Metal, 2018)
THE LATEST NUMBERS ON 3D PRINTING START-UPS FROM PITCH BOOK, INCLUDING TOTAL STANDING AND NUMBER OF DEALS
Threats
As Desktop is a start-up 3D printing company its under Carbon 3D printing which is the most funded and valuable 3D printing start-up. Another problem the company faces is that the process of tool making can be tendious due to high tolerance requirements, Complex geometrics, and materials that are difficult to a machine. 3D printing process could be hacked to sabatoge critical parts during manufacturing. (Desktop Metal, 2018).
Conclusion
Desktop metal is giant 3d metal printers company of USA which produce stainless steel ,aluminium and other parts of metal in large quantities of machines. Desktop metal is fastest growing and development company in the world. 3D printer is a process of manufacturing tangible three dimensional anthropomorphic. This process occurs through designed on the computer and then printing it. The printing process is simply done by compressing the layers of the ore over each other until the desired shape completed. It can also print complex products in different sizes and ore. They are used in more than one filed such as: engineering, automotive, medical and education.
Recommendation
Desktop metal did not produce very big parts and make less quantity so they have to make big parts of material which full utilisation of resources and easily growth and develop the company in international market Also some 3d printers are cannot connect to Wi-Fi. if they solve these company reaches at high level but company have to minimize the cost of printers for attracting the new customers in market Future 3d printers will used to materials such as metal to become healthy environment and more useful to customers and manufactures. In a lots of organisation printers like fulop provide enormous advantages to customers but company should provide unique products and improve the product design to remain in the market.