Google’s industrious efforts for making its users experience best among Bing, Yahoo, Baidu, DuckDuckgo, Ask.com, AOl.com etc. etc. is budding on surprisingly in last 2, 3 years. What would be your SEO strategy for upcoming 2019? Competition is increasing every single minute, the more you are familiar with the latest trends and updates of Google, more you’ll lead in your business.
Success has no shortcut, but a proper knowledge, planning and timely execution make a difference. Prepare your SEO strategy after thoroughly engulfing the latest trends of Google. As, in 2018, Google surprised enormously with its new algorithms regarding mobile-first and page speed update. There are a lot more algorithm bolts to come in 2019.
In order to keep in mind your success plan in 2019, I have prepared a list of top 8 SEO trends that you must implement to assure sky-rocket business output and financial inflow definitely. Let’s understand one by one strategy to implement:-
1. Mobile- First Indexing, Make It Your Priority.
According to mobile-first indexing, now onwards Google’s first priority will be indexing mobile version rather than the desktop version for page ranking. Since last decade, the number of mobile users has increased tremendously, 6 out of 10 users search on Google via mobiles devices. Following the same pattern, Google formulated the policy of indexing mobile’s version content primarily.
Now, Google’s bot indexing mobile first should not be misunderstood with mobile-only. The index would be the same for the desktop as well as mobile version. The only meaning of mobile-first represents, once the sites are migrated, now Google will use the mobile version for organic page ranking.
Therefore, you can’t escape making your websites mobile-friendly.
Implementation plan:
• You can choose any of the mobile versions all are good. Just go through it precisely. It is clearly mentioned by John Muller one of the best Google Trend Analysts that “if you want to go responsive, better do it before the mobile-first launce”. So without wasting a single minute just migrate your site to mobile version now.
• In order to grasp the concept of how search engine spiders crawl your page content, try to implement by yourself by crawling them on the mobile bot.
• Keep checking loading speed of mobile pages on PageSpeed Insights, LightHouse, and any authentic tool.
• Keep your eye on the user experience of your page, whether it is up to your set marks or not. Try it on website auditor by yourself first.
2. Google Page Speed:-
Since last decade, Google has given numerous algorithm bolts for making its user experience outstanding plus fastest browsing. Till now desktop page loading time exists as one of ranking factors, but since July 2018, it switched to mobile page speed as a ranking factor now.
Here is the time to comprehend the best strategy to formulate to increase your page speed.
As we all aware of the fact that, traditionally PageSpeed Insights, provides results only after considering technical parameters. But, now it’s upgraded optimization plus newer one-speed feature applicable to the desktop as well as mobile.
Now, you should also know how this speed score is generated. Here, the data is taken from Chrome User Experience report for metric’s, this is one of the authentic real user databases. Basically, it exemplifies how your site loads for every single user. It is impossible to track the loading speed of every device used by visitors to your site. Therefore, it is virtually not possible for metrics to pass the test.
In order to increase your optimization score, you can fix all the bugs hampering loading speed of your site.
Implementation plan:-
• Although Google allows your page to rank up if your page is completely relevant to the queries, slow page speed may bounce your traffic to other quicker sites. So speed up your sites immediately.
• Another important thing matters most for ranking is the optimization score. There are so many recommendations and guides are easily available to improve the optimization score.
3. Pay Attention To Amazon Search
We all are pretty much aware of Amazon search, using multiple times in a day for shopping purpose. Here, my purpose is to drive you to focus on its zillion of customers, users that are directly available for quality products. Then, why not for your business? See, how simple it is.
Though Amazon search is similar to Google search, it is limited to its boundaries, it works in Amazon pages only. Studies show that more than 55% of people opt Amazon for shopping purposes on a priority basis. And, above 50% of people visit Amazon to compare products bought from other shopping sites.
Thus, without a single thought, include Amazon into your 2019 strategy, whatever your business is electronic, selling books, music, medical equipment, etc.
Implementation plan:-
• Complete your keyword research comprehensively according to the Amazon database.
• Try to keep your products title and descriptions simple and attractive according to the customer’s mindset.
• Never compromise on the quality of images you are uploading, as visual impact engrosses the maximum attention of customers.
• Every single customer tackled satisfactorily is your key to unlock the doors of thousands of customers for you. So pay attention to customer services enthusiastically, track their delivery time, feedbacks offer them gifts, and address complaints primarily.
4. Brand As Ranking Signal
In Las Vegas, at Pubcon, a renowned Webmaster Trends Analyst, Gary Illyes clearly mentioned in an interview by Eric that, Google requires you to mention your online brand as much as possible, it will help Google algorithms to get familiar with it. Your online identity business purpose should be very much clear. Basically, there are two ways in which your brand can be used as a ranking tool.
First thing, Google understands your brand as an entity when your brand mentioned by other links. In addition to this, after a thorough examination of your brand through different sources and links Google grasps the true picture of your brand, that’s how your brand ranks.
Secondly, your online brand identity is like your personal identity in the real world. Similarly, your every activity whether it’s about reputation, promotion, faith, and complaint remedy processes, etc. all demonstration your good or bad identity to Google. It is also stated that your online reputation is a key ingredient for brand ranking virtually.
Implementation plan:-
• As you know, building links using white hat technique is a slow but effective process for the strong ranking signal. So, implement consistent linkless backlinks, it is really effective. Never miss a single opportunity to mention your brand name online whenever and wherever possible.
• How do you build your reputation in the real world? The straightforward answer to this is by winning trust and giving best ever possible services to customer’s demands. Same strategy implementation requires in the online brand building. Use your brand name every time and give promising services to the customer’s pains.
• Finalize your SEO strategies holistically, avoid being focused on one task. Workout on strategies and methodologies followed by your competitors. Increase your awareness and thoroughly investigate what are the strengths and weaknesses of your rivalries to take an edge upon them. Follow simple but effective techniques consistently.
5. General Data Protection Regulation- European Union.
GDPR, a regulation passed in favor of users whose data is collected by corporations through online interactions by the European Union. Now onwards, users have all rights to correlate their data given to companies any time with a simple request. If any company disobeys these regulations, they will be penalized with €20 mln or 4% of the company’s annual profit.
The GDPR’s impact is global, but the maximum effect is on the European Union companies and their customers. Considering this, Google amends changes in its Analytics. According to this collected date would not exist more than twenty-six months from the date of its collection. In addition to this, every owner has a choice to change the default period of collection. Moreover, if any customer wants to remove his data from company records even that is too possible now.
Implementation plan:-
• For other than European customers, in Google Analytics change the settings to “do not automatically expire”. Keep that in mind, by doing this Google will drop all security responsibilities on you.
• For European customers, verify meticulously every single data collected from sources before updating it on Google Analytics. Avoid updating private data.
• Timely update privacy policy doc’s according to GDPR requirements.
6. Understanding Rankbrain Search Snippets
RankBrain is Google’s core algorithm part, entirely emphasized on providing best ever search results to the users globally by understanding long tail search queries intent of a particular user.
Google’s intelligent machine learning is understanding users requirements deeply and serves them better, improved and compromising results to their vague searches just by understanding their intent. In the last couple of two years, Google mentioned RankBrain as their 3rd essential ranking signal with Bloomberg’s interview.
Implementation plan:-
• To be on top in 2019, just understanding RankBrain is not enough, rather you have to implement this crucial knowledge into your SEO strategy.
• Optimize meta titles and meta descriptions for each page inclusive of H1, H2, tags. Then, let the RankBrain do its job. It will automatically improve your ranking.
7. Keyword Research Analysis
For best SEO results in 2019, your keyword research strategy must be smart enough to grasp zillion of market shares for your business. The fascinating idea behind keyword research encompasses your keyword selection in comparison to what customers are searching for relating to the same product.
For instance, if you are targeting keyword “photo-booths” for ranking purpose within 3 months, and you are using photobooth as the main keyword, then you may not get results easily. As this is a common keyword in this category, thousands of your competitors across the globe are already using this keyword since decades, then how it could be possible to rank it up within 6 months or even a year. In this condition, your planning may fail easily.
Implementation plan:-
• Google’s algorithms are smart enough, you already know about RankBrain and Artificial Intelligence(discussed ahead). Thus, use whichever tool you love to, say Google Keyword Planner, just keep the word and intent of your keyword same to get quick results.
8. Apply Artificial Intelligence
Traditional SEO strategies for ranking improvements, traffic generation to your websites may not exist longer in trends from 2019 onwards. As you already know, since the introduction of AI into the industry in the form of Alexa, Siri and smart TV’s, a mass of users prefers voice searches and video searches. Therefore, in 2019, SEO specialists and experts have to understand prevailing AI strategies globally. They have to comprehend machine language in order to grasp a maximum share of the market.
Similarly, SEO experts have to create methodologies considering voice searches and video outputs for a user-friendly experience.
Implementation plan:-
• Pay maximum attention to Social Media Optimization, as studies show that more than 70% of users spend time on Facebook, Twitter, Instagram, Pinterest, and other social media networks.
Wrapping it up, 2019 is going to be challenging for SEO experts and new entrepreneurs in SEO world. Implementing your best strategy considering all the above trends and other factors meticulously will be a key to success. Keep learning Google’s latest algorithms and trends.