Executive Summary
Vigilance is an online based store which provides citizens of America a safe and effective piece of jewellery that can be used to contact the police at any time. Vigilance products will be available to anyone living in America and provides fast delivery.
To make Vigilances products as effective as possible, Vigilance focuses on the two major problems people are facing everyday including lowering assault crimes and increasing police response time. By focusing on these two main issues, Vigilance is able to provide customers with the best possible service as well as quality assurance.
Vigilance strives to maintain a safe environment all over america by ensuring the safety of citizens all over America. This will be possible because the products sold by vigilance can be used in any situation, wether its medical or crime related, or if its outdoors or indoors, Americans will know that they will get the help they need as soon as possible.
Vigilance will be primarily targeting customers who feel
Problems
There are many problems that Vigilance will be able to overcome because of its unique features and capabilities. The main problems it will attack are assault crimes, and police response times. These are three very important problems that occur in the world. The safety Vigilance will bring to the people will have direct effect on these problems as because of its efficiency and GPS system, it makes everything a lot easier for people.
Firstly, it will help reduce police response times. When activated, Vigilance will directly send the location of the owner to the police, so the whereabouts will be known right away. This will allow whomever is closest to said location goto and do their job. This could benefit health issues and assault crimes. This will help people who are suffering a sudden health issue such as a heart attacks or strokes, to immediately be able get the attention they need and in a short amount of time. Imagine ten minutes plus the time it takes to call an ambulance get cut down to 5 to 7 minutes without the need to call 9-1-1 and answer a series of questions. Even though it will be a police car being dispatched and not an ambulance, a police has the same effect on road as an ambulance so will be able to get the patient to the hospital in around the same time.
Next, it will also massively reduce assault crimes such as rape and sexual assault as police will be able to prevent it faster. Since the response times have been cut down, the police may be able to get to the scene before anything terribly big, or bad happens. Along with that, in the long run, people planning on committing this crime will think twice before doing it as Vigilance name will be more well known and they will be more afraid. In 2011 340 people being convicted of bodily assault and 8 rapist were let off with only community service, which is found to be equivalent to a “slap on the wrist.” If these people were found in person, there would be hardcore evidence so that these people would not be left off the hook. This is why Vigilance will reduce assault crimes.
In conclusion, Vigilance will be able to tackle many problems in the world, mainly being assault crimes, and the capability to reduce response times. Vigilance, will be able to instantly contact the police and send them to the very location. It will allow the police to get to the crime faster and stop the assault from happening, which will reduce it all together. Vigilance will make a huge, positive impact, and people would love to buy it so they would feel safe wherever they are.
Analysis of business situations
Vigilance goal is to maintain a safe environment all over america. To achieve this goal, Vigilance plans to create a piece of jewelry that will be sold through an online distribution channel. In order to keep our business goals efficient as well as productive is to maintain a private way to contact the police that will be available to all citizens of america. Vigilance focuses on real life problems that occur everywhere and inspire to make america even safer. Vigilance can do so by providing each and every american with this useful product that they can use when they are in an unsure situation.
Vigilance can be used anywhere, indoors and outside, and can be used at anytime. Whenever there is not a way of sending communication to the police, vigilance can be a safe and easy way to get people safe and secure. This method of getting help is also very safe as it does not put people in the harm of getting caught by predators. This product will be able to help people not only stay safe but also help self confidence as people will always be able to rely on vigilance to getting them safe.
Not only will Vigilance solve the problem of getting people into safer situation, but it will also help people get the help they need as fast as possible. Vigilance can make anyone safer, no matter what the situation is. They can help people deal with robbery, health related hazards, assault or rape crimes as well as kidnapping. With one click of a button police will be notified on the location and time a person needs help. After the police are notified they will immediately send someone to help the person who called them. This method will be extremely efficient because each piece of jewellery will be registered with all the information of the person a police would need and therefore reduce the call time when using a phone to call the police as all the questions will not need to be asked.
In conclusion, Vigilance would be an extremely beneficial addition to society because it will keep everyone in American safe, secure and confident. This product will help save hundreds of lives as well as prevent many different situations that have not been easily been able to do before.
Customer Segments
Vigilance will be primarily targeting customers who are feeling unsafe in their communities and feel insecure about doing certain situations which may put them in some kind of danger. People who fall under this category will most likely be purchasing our product because Vigilance is a beneficial product that can be used to communicate to a source of help. The target audience will be students which may range from ages 13 to 18 and millennials, ages 20 to 35. Vigilance will be targeting this audience because they are the main people who will be on the streets or places where a dangerous situation may occur. When putting into perspective the larger market that we will be able to target and focus on Vigilance plan is to provide a promotional strategy by advertising through social media as well as other advertisement ways such as bus shelter posters and billboards.
Firstly, the product is perfect for people within the ages of 13 to 18 because people within that age group are the kids who go out the most with friends, or are outside alone the most. Along with that these kids are the ones who are newly working in small businesses and are required to get commute their themselves. Statistics show that 15% of rape victims are from ages 12 to 17. This means that the age group we are targeting will most likely buy the product as they are most likely to be the ones who are afraid. This is why our main goal is to target people of ages 13 to 18. This will be done through social media and youtube commercials mainly as this age group spends a majority of their time on these apps.
The other target audience are ages 20 to 35. People of these ages not only love jewelry but they spend a lot of time outside since these age groups are going to University, College or starting a serious work. A lot of these people are living on their own and require to be independent. This means they have to go out on their own a majority of the time. It is shown that over 50% of sexual assault victims are of this age. This needs to be stopped, and a piece of jewelry that will be able to contact the police instantly will surely make a difference. The plan to get this done is that to use radio advertisement and commercials on television to reach them.
Thus, vigilance will primarily target people of ages 13 to 18 since those ages are the people who usually spend a lot of their time outside. The other age group that would be targeted are ages 20 to 35 because those people are the ones who are newly introduced to the independant world. Vigilance will be able to help protect these people in many ways.
lV. Unique value proposition
Vigilance, is a small, yet easily accessible piece of jewellery which is used to contact the police instantly in case of emergencies, or in an unsafe situation. This product will be very unique as it has not been previously made and will significantly help keep american streets safe. Vigilance will be focusing on reducing many problems, focusing on sexual assault, rape and make daily life a lot safer. Along with lowering the rates of these situations, Vigilance can be used in many other cases which can be necessary, such emergency health situations as well as thievery. This is why Vigilance will be a wonderful and beneficial product to have available to citizens.
When calling the police, many people are asked a series of questions that may be difficult to answer or say when the time of need is a bad situation. Along with that, it takes a minimum of ten minutes for dispatch to reach the location. With Vigilance, questions would be skipped and help would be sent right away. Along with that, it is in a form that is not very predictable. This makes it a very different product as it instantly becomes more unique in size than a cell phone and it is a completely more efficient way of contacting the police. Vigilance will have a GPS system as well as an alert button to instantly contact the police.
When looking at the aspect of weather customers would benefit from Vigilance, the answer is evidently reasonable as it will create a huge change in the community. It will make the streets safer for all genders and create a significantly visible change. Crimes rates will lower, and creating a safer america will be possible. Vigilance will help create the assurance people can trust in America and in the grander scheme, the rest of the world.
V. Solutions
Vigilance main objection is to reduce the number of assault crimes in america as well as increase the efficiency police response times to people who are in need of help. The solutions vigilance will offer will make it easier for customers all over america to have easy access to all the products the company offers as well as have the efficiency of a successful business.
Firstly, the products Vigilance creates will be distributed through a website which will be readily accessible to all customers as this will be an easy way for people all over America to receive these products. This will help customers as online websites are always ready to access which will help vigilance reach the public. This will be a huge plus for Vigilance and the people as it saves the hassle of needing to go out and buying it, as it could be bought from the comfort of their home.
Next, this product will be small and portable. Since this is a piece of jewelry, it will be small, concealed and light, so that not only will it be hidden, it will not be as heavy, or obvious. Because of this, Vigilance will have more of a chance to help protect then a phone, which is obvious and known by all. This feature can also come in use when there is another emergency such as a fire, it will be easy to do things, like get away from the fire, with both hands available.
Lastly, Vigilance is highly efficient as because of the above facts, it becomes very easy to use in everyday life. This is a piece of jewelry, so it can be put on and not taken off, since it is sterling silver and waterproof. Along with that, it will save time and energy, especially when in a tough situation.
Channels
Vigilance is an online company that delivers all the products straight to customers homes. Vigilance is an easily available online store which customer in which customers can have an simple access to get the products they need for their security for top satisfaction. All vigilances products are made in a manufacturing plant in Puebla, Mexico where all items are then shipped to Vigilances company store, which is then shipped directly to customers after they have selected their products from the Vigiliances website.
The main channel for distribution at Vigilance is online as this is an easy way to reach customers without having to open multiple locations for a store. In an online store, customers all over America will be able to hear about our product through social media and then have the option to directly buy a product online. The online store will be very easy to access with many different products to choose from that will be readily available to ship to homes on fast timings depending on locations factors. Vigilance can also be more well known through an online store as customers will always have easy access at all times. This will ensure customers that they will always be able to have a way to see Vigilances product line and know what products will be available and what each product is.
The website for Vigilance will have multiple features to make customer access easy and informal. Customers will be able access all types of products vigilance offers as well as know where their products will be coming from. Customers will also know what they will be expecting to receive as all products online will be descriptive as well as straightforward as to what they are. So once they are ordered, developed and sent to the customer, it is guaranteed satisfaction. The process from Puebla, Mexico, to the company store, which will be located in Omaha, Nebraska, to the customers, will be a lengthy process, however, it is the most efficient and best way to make sure our product will reach out customers.
Key Metrics
Vigilance products not only help people in dangerous situations which they would need the help as soon as possible but it also helps people who would seek medical attention as soon as possible. Vigilance thrives to give their customers the best help they can get by getting the information the cops would need, eliminating the call time on a phone when giving the information would not be possible.
When looking at who vigilance helps and how they help them, it is important to look at the number of people who need a dispatch system on time. 1 in 5 people need the help vigilance offers everyday in America because they are not able to call when they are in a time of need. By putting vigilance out there, they are able to make a system which will help people, thus creating a safer, and more secure country.
Since vigilance is also a newer idea that has never been created before, this gives Vigilance more of a chance to have an advantage as well as a higher profit and more people will be buying these products to keep them safer. Vigilance will also be able to measure these profits with the number of purchases made.
Competitive Advantage
Vigilance carries an original idea that makes jewellery that people can use to call the police in times of danger. The idea vigilance has never been created before and it is the first time a system that keeps americans out of danger at all times. The device vigilance creates is a portable easy way of getting the help people need fast as well as secure and efficient.
Vigilance will have an elevated advantage that will make it different from other products because it will not be able to be remade by any other brand or system. Vigilance uses a electrical system that can not be remade into any other device other than the jewellery made by vigilance. This gives Vigilance a huge advantage because vigilances idea is completely unique and it will be the only place to buy this product.
Not only will the products made by vigilance be completely unique but also the brand as every product under the vigilance name will not be to be sold anywhere else other than the website where people can directly buy these products.
Not only does making the product only available in the online store give vigilance a competitive advantage, but it also keeps the electrical system under protection from hackers giving vigilance customers the confidentiality when they call the police.
Having Vigilance only available in the website as well as a non-remarkable product will not only help vigilance give itself a competitive advantage when being compared to other businesses but also keep the confidentiality and security of customers making them trust the Vigilance brand more and keep them wanting to purchase the items again.
Finances
Conclusion