Paste yoCritically analyze Impacts of Types of Communication on Mass Media
Assignment # 1
Impacts of Types of Communication on Mass Media
Submitted To: Amna Waheeda
Submitted by: Ayesha Tahir
Semester: 1
Major: International Relations
Date: 07-09-16
Media influence is the real force exert by a media message, resulting in either a change or strengthening the audience or individual beliefs. Whether that media message has an effect on any of its audience members is dependent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, unexpected or rapid, short-term or long-lasting. Not all effects result in change: some media messages emphasize an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioral effects.
Communication:
'The imparting or exchanging of information on a large scale to a broad range of people'. A process that involves the transmission of information from a sender to the receiver. Any means by which a thought is transferred from one person to another. In a single meaning 'Different walls of life'. Communication is derived from Latin word 'commune' means common or shared. Communication is center of all human activities. Every child is born with the ability to communicate.
Types Of Communication
' Intrapersonal Communication
' Interpersonal Communication
o Extra personal Communication
o Public Communication
o Group Communication
Intrapersonal Communication:
'Intrapersonal communication is related with the thoughts and feelings of the individual, how they are formed and how they influence communication'. The word 'intra' means inside or within. It refers to communicate with himself or herself. Intrapersonal communication can also be known as self talk. Self- talk is known as the verbal side of thinking and self-dialogue or inner speech is what you say to yourself during your waking hours. It is necessary to create self-awareness about self-talk. This type of awareness helps analyze self- concepts and overcome negative feelings. Before making an important presentation or attending an important meeting you may take time off to talk to yourself. We have to strengthen our mind up to exercise moderation and avoid anger. If we can use Intrapersonal Communication effectively it gives us the right balance in communicating with the outside world. There are certain disadvantages of intrapersonal communications since there is absence of a feedback, that is, the conversation is in a one-way flow, and it could lead to the development of misconceptions and faulty assumptions. It can lead to wrong decision as Prejudices formed based on wrong assumptions made by an individual.
For e.g. communicating with yourself, used a lot in building self-confidence, day dreaming etc.
Impact of Intrapersonal Communication on Mass Media:
Intrapersonal communication we are concerned with the thoughts and feelings, we have the social media which is being used mostly. Facebook, Instagram Twitter, Snap chat are some of the internet application through which one can shared his or her own feeling and thoughts. For example if I topped in class, I can communicate with all my friend and family through Facebook by updating my status on it. It involves less cost and instant sharing of my happiness with all. One can always have a good discussion on some burning issues by sending a message on twitter. Mostly politician use this media to attract the attention of people on some issues.
Interpersonal Communication:
'The techniques that we used to communicate our ideas, thoughts, and feelings to another person'. Interpersonal Communication helps a person to communicate well and behave with others nicely within the workplace. Developing good interpersonal communication skills allows a person to engage with others effectively at different levels. Those in management positions who are sensitive and responsive in their communications with employees encourage the development of trusting, loyal relationships. Everyone in your department benefits from secure working relationships. Encouraging feedback. But on the other side, it also has some disadvantages like: Pressure to be vulnerable, Influence on privacy, Increase obligations, emotionally difficult to dissolve etc. It can be verbal (speaking, singing, grunts etc.) or nonverbal (written text, email, body language etc.) Examples: listening abilities, problem solving and decision makes skills, methods of shyness and skills with confrontation.
Impact of Interpersonal Communication on Mass Media:
Interpersonal communication helps a person communicate well and interact with others effectively within the workplace. Presentations in the meetings, seminars, Workshops, and class discussion are in which use of multimedia is very much helpful communicating a large number person at a time.
Extra-personal Communication:
'Extra Personal Communication is that way of communication in which human beings interrelate with some other species'. Communication between human beings and non-human entities. E.g. In the west, it is part of their culture that everybody has a pet mostly dog. They share all their feelings with them. Rather they talk to them and they treat them as a family member. This Extra personal also exist in the east as many people have animals/pets. They have extra personal Communication with them. Like: Horse, dog, bull, cow etc. In this type of Communication understanding is required between sender and receiver.
Impact of Extra-personal Communication on Mass Media:
Extra personal communication in which one can easily describe her feelings, emotions and attachment with their pets by using different sites on internet. Many people communicate about animal safety on internet and by using social media by educating the masses to treat with animals. Many movements like Save Pandas can be seen on net.
Public Communication:
Public communication happens when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience. Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication.
E.g. Speaker and leader, If they want to convey important message to public they organized any public function so that everyone should be aware of it.
Impact of Public Communication on Mass Media:
Public communication as groups engages in dialogue in the public sphere in order to deliver a message to a specific audience. This public speaking are also available on every social media like Face book, YouTube and other mass media just to convey their message to larger group of people.
Group Communication:
Communication which we can do through Mass Media like: Books, journals, TV, Newspapers etc. For this kind of information we require a mediator to transmit information. Sometimes Group Communication is very helpful for us because it gives us many good ideas or information for our problems.
Impact of Group Communication on Mass Media:
Group communication in which every person gives their own thought or idea for some assignment or project after reading different articles from internet and from mass media like TV programs. That is the reasons the thoughts are influenced by the mass media in negative or positive way.
Conclusion:
In every type of communication has its own medium and way to express it through mass media and social media. Use of social media which is available with every hand it is being more influential and strong to convey ones message to masses as well as individual. Through social media every common man has its own voice by which he communicates his thoughts and views. Even the mass media is also using social media to be more informative and communicative with people.
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