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List of Tables Table of Contents 1.Introduction 1.1 Introduction……………………………………………………………………………………………………………………………………………………………….1 1.2 Objectives of Research…………………………………………………………………………………………………………………………………………1 2. LITERATURE REVIEW 2.1Introduction………………………………………………………………………………………………………………………………………………………………1 2.2 Retail Banking in the UK……………………………………………………………………………………………………………………………….….…2 2.2.1 Personal Current Accounts and Pricing…………………………………………………………………………………………..………….3 2.2.2 Innovation and Technological Development……………………………………………………………………………………….……4 2.3 Consumer Behavior………………………………………………………………………………………………………………………………………………5 2.3.1 Bank Selection Criteria………………………………………………………………………………………………………………………………….….6 2.3.2 Customer attrition rates……………………………………………………………….………………………………………………..…………….…8 2.3.3 Opening and switching accounts………………………………………………………………………………………………….………….…10 2.3.4 Multi-banking…………………………………………………………………………………………………………………………………….…………….…11 2.5 Generational … Read more