The Importance of Social Media in Public Relations and the Need for Suitable Applications

 Because social media has grown to become one of the most popular forms of communication in modern society, its overall influence in a consumer’s life is far more significant than in past years. Due to this, the field of public relations has been left with no other choice but to adapt with the times, … Read more

What is Love? Understanding Plato’s Views on Love in Symposium

 Love is defined by Merriam-Webster as strong affection for another arising out of kinship or personal ties, attraction based on sexual desire : affection and tenderness felt by lovers, and affection based on admiration, benevolence, or common interests. Yet given the definitions of love we still come to asking ourselves, what is Love? There … Read more

Pol Pot: The Communist Dictator Who Wanted to Purify Society

 Brief Overview: Name: Pol Pot Party: Khmer Rouge (Communist) Proto-communist Khmer People’s Revolutionary Party (KPRP) Set up in 1951 Started a national communist uprising in 1968 Country: Cambodia Years in Power: 1975-1979 Placement on the Ideological spectrum: Far Left wing Wished to socially engineer a society that was classless Rise of Pol Pot: In … Read more

The Alarming Impact of Advertising to Children: A Literature Review

 In this literature review, there will be presented issues related to advertising to children. As a society, we need to be aware of incentives that younger audience is experiencing on a daily basis when watching television or surfing on the Internet. Advertising and technics used to promote it, are alarming. Considerably, raising concerns regard … Read more

The Importance of Market Segmentation: Targeting Your Customers for Better Results

 Where there are differences in customer needs or wants, or in their attitudes and predispositions towards the offerings on the market, between groups or individuals in the market, then there are opportunities to segment the market (Hooley et al., 2017). Market segmentation is the process by which customers in markets with some heterogeneity can … Read more

BJ’s and Round Table Pizza: Missions and Objectives for Success

 The BJ’s mission is “as a company committed to quality in everything we do, sustainability goes beyond policy; it’s a core value of our company,” and Round Table Pizza’s mission is “Champion Brands and the People Who Build Them.” Both company’s goal is to surpass customer satisfaction through consistent, high-quality food and service. The … Read more

Toussaint Louverture: A Manipulative Tyrant

 French philosopher Jean-Jacques Rousseau makes claim that inequality is undesirable—things and society were better when there was more natural law, rather than societal constructs. There’s this idea of having a civil society— a natural state manifesting into a civil state with the implementation of property and there being value placed in that. Toussaint Louverture’s … Read more

12 Monkeys: A Thrilling Philosphical Take on Time Travel

 For those of you who love an action packed, adrenaline-filled and thought provoking film, director Terry Gilliam has brought one to the big screen. Starring Bruce Willis and Brad Pitt 12 Monkeys is an intense film about time travel that is definitely worth watching.  Picture yourself in the year 2035, living in an underground … Read more

The Oprah Effect: How Oprah Winfrey Built a Media Empire

 O, The Oprah Magazine Oprah Winfrey is arguably one of the most well-known celebrities in the world, and a household name in American media. She is a powerhouse of talent and business expertise as an author, actress, television host, producer, philanthropist, and business tycoon (Britannica). From incredibly humble roots, Oprah’s story is revolutionary, and … Read more

How to Write a Marketing Plan for Your Mobile App

 How to Write a Marketing Plan for Your Mobile App The creativity and hard work involved in building an app can take up the best part of a developer’s time. It’s therefore quite common for the marketing of such a massive project to take a back seat. This can cause serious problems down the … Read more

Why Understanding Primary Sources Is Crucial for Academic Research

 It is imperative to know if you are reviewing a primary source when conducting research because it guarantees that the information you receive is relevant, accurate, and persuasive. It is especially important when you are receiving information or conducting research for a crucial academic project. A few observations that must be made includes finding … Read more