What is Internal Marketing? Definition, Importance and Examples

 PasA key premise underlying Berry’s (1981) “employees as customers” concept is that just like external customers, internal customers desire to have their needs satisfied. By satisfying the needs of internal customers, an organisation should be in a better position to deliver the quality desired to satisfy external customers. (Ballantyne, 2003). What is the definition … Read more

The 10 Characteristics to choose Good Domain Names

 “The 10 Characteristics to choose Good Domain Names”; The 10 Characteristics to choose Good Domain Names By Daniel Scocco Domains can be called the real estate of the internet. A good relevant and smart domain will be the assurance of your website’s success. But the question is “how to identify right domain for your … Read more

Why Green Supply Chain Management is Increasingly Important in Today's Business World

 INTRODUCTION Conspicuous increasing of globalization, keen competition in business world, gigantic technological development and economic growth has turned the total scenario of the current world than a decade past. Nowadays, the present era experiencing of today’s technology tomorrow’s obsolete. Every day, new design, fashion, thought, even political concept and life style is being transmuted … Read more

Innovation is Always a Challenge: Ansoff's Matrix Study Case of H&M

 1 Assigment by  Manuela Ferreira de Carvalho Neves B00723762    INNOVATION IS ALWAYS A CHALLENGE   ANSOFF’S MATRIX   STUDY CASE: H&M E-business MSc in International Business University of Ulster July, 2016 Counting words: 2000 Table of Contents 1. Introduction…………………………………………………………………………3 2. Findings of the Research……………………………………………………………4 3. Analysis of the Findings…………………………………………………………….5 4. Conclusion…………………………………………………………………………..6 5. Bibliography…………………………………………………………………………7 … Read more

Bovine Serum Albumin: A Buffer for the Evaluation of Biopolymers

 Blood plasma consists of water and its dissolved constituents including especially proteins which mainly serum kinds, that are known as important bearers for many bio active molecules in the blood[1] between serum proteins, bovine serum albumin (BSA) has very engrossed due to its resemblance with human serum albumin, structural stability, solubility in water, low-cost, … Read more

Fahrenheit 451: A Vivid Picture of Censorship and Fear

 Don’t Read This! Fear can manifest itself in many ways. In Ray Bradbury’s Fahrenheit 451, fear manifests itself into censorship.  Censorship occurs in everything from school to everyday life in Fahrenheit 451.  If a society is not allowed to read the information inside of books, that is clear censorship.  The burning of the books … Read more

B2B & Social Media Marketing

 B2B & Social Media Marketing B2B is defined as the selling of goods, products or services from one business to another. This occurs when: • A business sources materials to another business for production process. E.g. – A food manufacturer purchasing artificial colors. • A business sources the needs to other business for operations. … Read more

U.S Beef Exports to China: Breaking the 14-Year Ban

 U.S Beef exports to China Introduction As we all know China has the largest population and the third largest land in the whole world, but with the only 11.3% arable area of land area (fig.1), China became one of the world’s largest importer of food products. After 14 years banned U.S beef after a … Read more

The Most Frequently Construction Projects Claims in Iraq: Causes and Types

 Most Frequently Construction Projects Claims in Iraq: Causes and Types   Alaa Kharbat Shadhar Assistant Lecturer Civil Engineering Department Wasit University aalmaqsosy@uowasit.edu.iq ABSTRACT The construction industry in Iraq is one of the important areas because now we need to develop and set up a lot of projects in the scope of services and infrastructure … Read more

Why Financial Planning is Essential for Business Success

 Financial planning is essential for the business to achieve the necessary objectives and targets.  To formulate a financial plan, we will generally have to do the following: a) Work out the Company policy, profit targets, and long term plans. b) Prepare forecasts for sales, production, stocks, costs, capital expenditure, and cash. c) Compile these … Read more

The Single Strategy You Need to Fuel Business Growth Right Now

 The Single Strategy You Need to Fuel Business Growth Right Now With 2018 around the corner, businesses and brands are working to identify and leverage strategies to achieve goals and promote growth across all touch points. This means taking a look at existing initiatives and trying a fresh approach. For many, it’s time to … Read more