Why Understanding Marketing Environment is Crucial for Success

 Introduction: Nowadays, the world without marketing is unimaginable for us, whether it is a purely productive, commercial, cultural or non-profit organisation.  If a company wants to compete effectively, it must bear in mind what is happening within and outside of organisation and that is called marketing environment. Keller (1) concurs that a marketing system … Read more

Investigating the Dynamic Properties of Materials for Biomedical Engineering Applications

 The dynamic properties of materials are important in various applications such as FEA modeling in crash testing of automotive vehicles. The natural frequencies of any system can be determined experimentally by FRF method using impact hammer. Further, these natural frequencies and FRF function can be utilized to obtain the dynamic stiffness and damping factor … Read more

What are Syllables and How Do We Determine Their Boundaries?

 “What are syllables and how do we determine their boundaries?”; What are syllables and how do we determine their boundaries? Syllables, although they can be almost universally identified, have no agreed phonetic definition. The syllable could be said to be the smallest unit of speech. Every word or utterance contains at least one syllable. … Read more

Part-Time Franchise (Pros and Cons)

 Part-Time Franchise (Pros and Cons) If you are someone that has thought of starting your own business before, it is possible you have equally considered franchise business ownership as well. This is because just about everything and anything that is of interest to you including services is covered in the franchise business opportunity. Think … Read more

Causes of Obesity: The Role of Fat Storage and Genetics

 Statistics from 2014 show that 70.2 percent of adults have been considered to be overweight or have obesity. In fact, 80% of adults in the United States do not meet the government's national physical activity recommendations and 45% are not active enough to achieve health benefits. 117 billion dollars of healthcare costs are associated … Read more

Exploring Market Growth and Competitiveness in Financial-Intermediary Services: A Case Study of NEL Fund Managers Ltd.

 EXECUTIVE SUMMARY As a financial-intermediary, NEL Fund Managers Ltd. (NEL from hereon), serves its investors commercial and public sector needs for returns and social impact. NEL, an independent fund-management company, meets these needs by placing its client's money into businesses with financial and employee numbers’ growth-potential typically using mezzanine-debt products. This business project addresses … Read more

Leadership Development Centre (LDC) Case Study Analysis

 eadership Development Centre (LDC) Case Study Analysis Leadership Development Centre (LDC) is a Midwestern company which specialized in training of mid-level managers.  The firm wanted to launch a training program for senior level managers. The argument behind this move was that this would increase the likelihood of them (senior managers) recommending and approving training … Read more

Determining Dynamic Material Properties of Soft Tissues with Silicon Rubber

 The dynamic properties of materials are important in various applications such as FEA modeling in crash testing of automotive vehicles. The natural frequencies of any system can be determined experimentally by FRF method using impact hammer. Further, these natural frequencies and FRF function can be utilized to obtain the dynamic stiffness and damping factor … Read more

Cause of English Language Speaking Anxiety and its Relationship with Proficiency Levels

 “Cause of English language speaking anxiety and the relationship between proficiency levels and the degree of foreign language speaking anxiety”; Abstract This study examines the cause of English language speaking anxiety and the relationship between proficiency levels and the degree of foreign language speaking anxiety. The purpose of this study is to provide a … Read more

Researching the Biography of Ishmael Beah

 Liam Salas 10/3/17 Fernando P3 Sierra Leone Paragraph Questions Research the biography of Ishmael Beah.  Who is he?  Where did he live?  Why is he famous? Ishmael Beah was born on November 23, 1980 in Sierra Leone. In 1991, the Sierra Leonean Civil War broke out, and Ishmael’s entire family was killed. Two years … Read more

The Truth Behind Pharmaceutical Marketing and Health Care Coverage

 ‘Drug Pushers’ The pharmaceutical industry spends billions of dollars on marketing every year just to tell customers about their newest medicines. They claim to educate the public with their advertisements and commercials and that they will help them in choosing their medical care carefully. When in reality they are taking your money for their … Read more

PUMA: The Fastest Sports Brand in the World

 ABOUT THE BRAND PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been creating the most imaginative products for the fastest sports enthusiasts, players and athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such … Read more

The Internet – technology that both connects and isolates

 “The Internet – technology that both connects and isolates”; Have you ever been left wondering at the puzzling thought that technology has connected us globally, yet isolated us locally? As of 2017, more than 3.8 billion users were connected to the Internet globally with 75% of those users frequenting at least one social media … Read more