Unlocking Gender Differences in Online Advertising with Moore, Goodrich, and McMahans Studies
Annotated Bibliography: How can online advertising target different genders? Goodrich, K. (2014) ‘The Gender Gap: Brain-Processing Differences Between the Sexes Shape Attitudes About Online Advertising’, Journal of Advertising Research, 54(1), pp. 32–43. Goodrich, K. (2014) studies the different ways in which men and women process online advertising and which gender is more receptive to … Read more