As Frogathon approaches I wanted to take a moment to reach out and discus an idea your coaches have been running by the leadership team. With our many years of experience in multi-unit coaching and management the one area we believe to be most beneficial is providing small regional based focus groups, workshops and meetings. It will give our owners a chance to be in a small setting with their peers, and an opportunity to hear best practices from the region’s most successful owners, and most importantly a time to share ideas and celebrate the small and big wins within a territory.
The purpose of these regional meetings
These are some of the benefits of a Regional get together:
- Culture: A congruent Culture is the cornerstone of every high-performance franchise. The activities at these meeting build, support and sustain growth. Effective regional meetings are one of these critical activities. Regional meetings serve as a catalyst and binding agent for shared goals and objectives. They serve to reinforce and remind us that we are a team, and we share a higher purpose other than our own personal benefit. Regional meetings bring us together to accomplish much more than we could alone. Regional meetings are part of the foundation that supports a thriving culture.
- Communication: Many franchises are plagued by poor communication. One reason is that owners are a very independent group. The nature of our job requires us to operate as sole proprietors who manage our personal books. Regional meetings require us to come together for a few hours as a team and communicate. They foster teamwork and bring to light opportunities for us to help each other. Regional meetings serve as a forum for communication and connection.
- Synergy: Regional meetings create synergy. If we are not pulling together, then we are pulling apart. They create like-minded thinking and get us pulling together in the same direction.
- Direction & Numbers: Regional meetings serve as our compass. They influence direction and indicate when course correction is required. Numbers are a direct reflection of results. Numbers are the only true, impartial measurement of success. Numbers are a true ally and friend to our store owners. They never lie, they are brutally honest. Numbers give us hope, determination, incentive and recognition for our successes. They also give us a kick in the rear when we need it. Regional meetings are all about the numbers, and we need to fall in love with numbers.
- Motivation: We are all motivated by different factors. For some it’s the pursuit of excellence, for others it’s money, and still others are motivated by competition. We all have personal forms of internal motivation, but peer pressure and competition are a powerful form of external motivation that gives us that extra spark to jump start our engines. External motivation stirs our competitive spirit. Regional meetings touch on many forms of motivation both positive and negative. Regional meetings create needed competition and pressure.
- Skill set development and reinforcement: just owning your Big Frog Store isn’t winning. Winning is winning. We win business from the competition by being better. Regional meetings test and hone our abilities, and force us to learn and apply new skills and processes that are good for us, and make us better than our competition.I would like to see the momentum of the 2018 Frogathon continue by reinforcing its benefits with regional meetings, workshop and calls. These events may be just what many of you need to keep the excitement going for the year to come. These small setting meetings give you an opportunity to build comradery within the region, and build lasting relationships with other owners and your coaches. I would be relying heavily on the owners to be involved and bring their leadership skills to the table. I would like to give our owners an opportunity to practice your presentations skills and share best practices.
These offsite events would be expensed by the franchisor and you would only be required to pay your room, transportation and any personal expenses you may incur from these one-day events.
Our off-site regional meeting will be set up to be driving distance and in a few cases a short flight to the meeting location.
I see this as a great opportunity to build a stronger culture and a better connection with our amazing Big Frog team!
Please respond to this email and let me know if you would be interested in such an event and or events and if you would like your area to be considered as a beta test location.