CSR in the Hospitality – Hotel Industry: How green marketing contributed to recover from the recession

Analysis of the Hospitality Industry The hospitality industry is a multibillion-dollar industry serving millions of people worldwide, and it is expected to grow more in the future with an estimation of additional 1,000 million travelers and tourist by the year 2020. Currently there are around 21million hotel rooms globally serving 876million travelers per year (data … Read more

The Importance of Reporting Corporate Social Responsibility in the Hotel Industry

Companies within the hotel industry should report on their corporate social responsibility (CSR) projects, programs, and initiatives on a regular basis so that they can show that they are committed to the practice of responsible and ethical business. Regular reporting on CSR activities not only enhances transparency but also builds trust among stakeholders, including customers, … Read more

3 pillars of corporate social responsibility and sustainability

Usually CSR and sustainability use to signify the same thing but conceptually there are slight difference as CSR focus on triple bottom lines i.e. economic, social and environmental responsibility while sustainability emphasis to societal and environmental development. The purpose of establishing CSR into core business strategies is to bring stability for in long run and … Read more

Impact of CSR on Consumer Behavior in India (Coca Cola Case Study)

Corporate Social Responsibility (CSR) has become a critical component of modern business strategies, particularly in emerging markets like India. Similar to Milita’s (2012) study of using Carroll’s pyramid for consumer behavior with regards to CSR, Sharma & Shravani (2013) conducted a study of a similar vein in India. However, they added the dimension of ‘environmental … Read more

Corporate social responsibility – background and literature review

1. Introduction The growing quest for sustainable business practices in recent times has made the need to become a responsible corporate citizen one of management’s important business strategies. Businesses do not exist in isolation of their immediate community and beyond; they create products and services to serve their needs for the purpose of profit making. … Read more

Soul of the economy paper – corporate social responsibility

20/10/2018 Soul of the economy paper Corporate social responsibility is about how companies manage the business processes to produce an overall positive impact on society. Corporate social responsibility is the continuing commitment by business to behave ethically as well as contribute to economic development and at the same time improving the quality of life of … Read more

Development trend of Corporate Social Responsibility practices in China

The claim that the growth of China towards becoming one of the major world economic power is heavily debated among business persons and scholars alike. As a result, China is increasingly put under international pressure to adhere and adopt to global practices and norms in order to ensure its competitiveness in the international scene. One … Read more

Evolution, Definition + Impact of CSR on Financial Performance

1.INTRODUCTION The enthusiasm for CSR is developing among organizations, yet the reasons are variable. Nonetheless, the dedication can to a great extent be clarified by expanding weight from partners (McWilliams et al. 2006). The weight is communicated by clients, as well as by workers, suppliers, bunches, non-administrative associations and governments. The enthusiasm for CSR has … Read more

Adidas Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a component for organisations to evaluate the effect they have on society and adding responsibility, good approaches set up to help people, the nearby network and the environment. Regardless of its new name, it’s not a new concept; a few organisations previously had moral and social points set up before … Read more