'Influence of Consumer Ethnocentrism/cosmopolitan on female purchase intentions toward cosmetic products'
EXECUTIVE SUMMARY In this cut throat competitive world, it is very important for organizations to sense customers changing needs, competitors strategies deployed and consumer behaviour. Market research is the tool which makes it possible. During our Comprehensive Project, We decided to study the burning topic of ethnocentrism/cosmopolitanism among Indian Female consumers of Cosmetic product. Our … Read more