How Content Marketing on Instagram Stimulates Consumer Interest and Influences the Decision-Making Process: An Analysis

Aim: To determine how content marketing stimulates interests and influences consumers in their decision-making process using Instagram, Video Objective : 1. To investigate the use of content marketing past, present and future. 2. To examine how content strategy has evolved with the growth of social media and it is viable strategy with future trends in … Read more

Understanding How the Case Study Relates to Fill and Turnbull Model

2.1 how the case study relates to fill and turnbull model Wilbur Scramm (1955) developed a basic model of mass communication, shown in (appendix A). It includes the source (who is sending the message), econdoding, (transmitting the message into a symbolic style, signal the transmission of message using a particular media), and decoding (understanding the … Read more

LCBO Product Evaluation and Selection Process

As the major retailer and distributor of alcoholic beverages throughout the Canadian province of Ontario, the products must meet numerous standards and procedures to reach the consumer market. All products being under review are subjected to a dynamic evaluation process to guarantee fair and equitable decisions are reached. Pre-submission or introduction of the product is … Read more

Moist Soap: The Solution for Dry Skin

A marketing plan is a detailed document detailing the overall marketing initiative of a company. It is a blueprint detailing how a company can execute its marketing strategies and use a blend of tools to meet business results, including sales goals or the retention of clients. The modern-day marketing strategy appears to be relatively brief … Read more

Registration of Sporting Trademarks: Understanding the Scope of Intellectual Property Rights in Sports

The main aim of registration of sporting trademarks is to provide secured protection for sports. Registration of sporting trademarks can be classified into several categories. The Intellectual Property Rights provide a motivational support to the owners to create more new creations. It is important to understand that the trademarks under intellectual property rights only protect … Read more

Improving Motor Insurance: The Role of Enterprise’s Marketing Function

Customer Services & Public Relations This marketing function has a primary responsibility to respond to the queries of clients of Enterprise and attempt to provide solutions to them. “Customer service is the act of providing for the needs of the customers by ensuring and delivering professional, assistive, service of high quality before, during, and after … Read more

Homely Laundry Services: Eco-Friendly and Convenient Laundry Solutions

Company Description Homely Laundry Services is a family (sole-owned) business based in Camberwell along Queen’s road. The company’s original idea was inspired by the need to keep the community clean while conserving the environment and a passion for doing laundry. Homely intends to be a leader in environmental conservation and green energy application. The laundry … Read more

Marketing Plan for Eco-Friendly Concrete

Marketing Plan for Eco-Friendly Concrete Clean Concrete- “Take a ride on the green side“ We want to market Eco –Friendly concrete. Concrete that uses less energy in its production and produces less carbon dioxide than normal concrete is referred as Eco-Friendly concrete or Green Concrete. We have assigned a name to our product as “Clean … Read more

Customer Services & Public Relations: The Focal Point of Enterprise’s Reputation Management

Customer Services & Public Relations This marketing function has a primary responsibility to respond to the queries of clients of Enterprise and attempt to provide solutions to them. “Customer service is the act of providing for the needs of the customers by ensuring and delivering professional, assistive, service of high quality before, during, and after … Read more

My Understanding of a Marketing Plan: Setting Objectives and Actions, Defining Milestones, and Analyzing on Team’s Quality of Work, Time and Resources Provided

My Understanding of a Marketing Plan The purpose of a marketing plan is to provide us, students, with an opportunity to integrate the various marketing concepts learnt, with our creativity and critical skills. It offers us with a pragmatic way of analyzing the market gaps prevalent in today’s world, thus, developing and marketing an optimal … Read more