Essay: Adidas

Essay details:

  • Subject area(s): Business essays
  • Reading time: 12 minutes
  • Price: Free download
  • Published on: July 14, 2019
  • File format: Text
  • Number of pages: 2
  • Adidas Overall rating: 0 out of 5 based on 0 reviews.

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Company history and background
Adidas AG adapted as Adidɑs since 1949 is a multinational partnership, established and headquartered in Herzogenaurach, Germany that outlines and fabricates shoes, dress and embellishments. It is the biggest sportswear producer in Europe and the second biggest on the planet after Nike. It is the holding organization for the Adidas Group, which comprises of the Reebok sportswear organization, TaylorMade golf organization including Ashworth, Runtastic, an Austrian wellness innovation organization and 8.33% of Bayern Munich, the football club. Adidas organization income for 2016 was recorded at €19.29 billion.

The organization was begun by Adolf Dassler in his mom’s home he was joined by his senior sibling Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler aided the improvement of spiked running shoes for various athletic occasions. To upgrade the nature of spiked athletic footwear, he changed from a past model of overwhelming metal spikes to using canvas and elastic. Dassler induced U.S. sprinter Jesse Owens to utilize his hand made spikes at the 1936 Summer Olympics. In 1949, after a breakdown in the connection between the siblings, Adolf made Adidas, and Rudolf set up Puma, which moved toward becoming Adidas organization business equal.

Adidas logo is three stripes which is utilized on the organization’s attire and shoe plans as an advertising help. Adidas purchased the marking in 1952 from Finnish games organization Karhu Sports which is the marking turned out to be successful to the point that Dassler portrayed Adidas as “The three stripes organization”. The brand name is uncapitalized and is adapted with a lower case “a”.

Company Overview

The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. They are committed to continuously strengthening our brands and products to improve our competitive position.
They are innovation and design leaders who seek to help athletes of all skill levels achieve peak performance with every product they bring to market.
They are consumer focused and therefore they continuously improve the quality, look, feel, and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.
They are a global organization that is socially and environmentally responsible, that embraces creativity and diversity, and is financially rewarding for our employees and shareholders.
They are dedicated to consistently delivering outstanding financial results.

• Performance
Sport is the foundation for all they do and executional excellence is a core value of our Group.
• Passion
Passion is at the heart of our company. They are continuously moving forward, innovating, and improving.
• Integrity
They are honest, open, ethical, and fair. People trust us to adhere to our word.
• Diversity
They know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. They encourage healthy debate and differences of opinion.


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