RESEARCH AND ANAYLSIS OF AN ORGANISATION WHICH OPERATES IN CANADA
Name of the company: ATB Financial
Summary:
Alberta Treasury Branches is referring as ATB financial and it is famous for doing financial deals. It is owned and operate only in the province of Alberta. The headquarter of this institution is in Edmonton. It is located across 300 + location in Alberta. It works as personal banking and business banking. In 1938 social government for credit opens a financial institute for solve the finance issues of Alberta. The first branch is open in Rocky mountain house, Alberta. According to a history the first depositors name is Levi Smith. It offers an online facility which includes current rate of open and closed mortgages also it helps to find a specialist to provide knowledge and solve the finance issues. ATB is totally made on 100% deposits of an Alberta. It manages its customer wealth with wellness. This institute purpose the idea that invest your money not your time. ATB design an accounts and resources for youngsters at the time of university and retirements plan for old age personalities. One thing which is very great about this bank that it offers less fees for charges and more pay on things which look after the chequing and saving balance of account for customers. Master card is very crucial for today lifestyle. This financial bank issues a MasterCard with low interest rate and big rewards. ATB make policies for big investments on huge projects, mutual funds and more. One should have right to make its online account for the purpose of get use resources and online advice before spend money and so on. It is write to be an end that ATB starts with the slogan of providing hope and its runs by moving forward in the year 2011.
Customer: https://www.atb.com/ab
ATB have a huge rate of customers as it provides quality of service. It is because of that all the services are go through by an executives’ team members which recheck all the stuff more than one time for secure results. It is connected with Alberta community from last 80 years. The employees of institute spend volunteer many hours to initiative community and also donate millions of dollars for charity& fund raising grants every year. The goal of bank is make a better corporate community. At least 15% of the employee of this bank is come from the charitable donations as it offers a career fair to these communities. ATB believes to spend money on Alberta welfare and strong society. People who becomes the part of the Canada winter games; it provides the loan for training and fees for coach guide. It supports the four areas of society as corporate social responsibility: economy, community, workplace and environment. It helps to 4.8 million for not for profit organizations and encourage 96 schools for make juniors ATB dealers. The customer of the financial institution also downloads a donation forms by online and drop into any branch locations to get the support of low income communities and charitable donations. It starts a great deal for its loyal customers to make Alberta strong across the world by offering a ATB cares gift cards. By this cards recipients can choose the way to supports other people.
Mission and core values:
ATB is a transforming banking. The main purpose of the bank is work for people. It also includes make the customer time richer, closer to their aspiration and deeper to their happiness to achieve their goals in a financial matter. This institute is loyal to all customers with all kind of interest rates in a very reasonable price which other’s bank do not. This is more than a bank as it distributes happiness by its work. The culture of the company includes leaderships which make great strategies and directions of the company for future forecasting success. Environment of the institute is common friendly and detail oriented. it secures the advancement within 2-3 year which other Canadian banks does not. Market level directions are very clear. ATB supports continuing education and collaborative culture; helps to increase the living standard of Alberta.
Vision: https://www.glassdoor.com/Reviews/Employee-Review-ATB-Financial-RVW2326382.htm ATB has a extremely shiny vision. The company want to explore more strategies for future in a finance. It starts to offer more online programs and strong level leadership. This company designed a new pay scale and senior management system updates. The financial team make new core values for the company.it also make a new budget and implement into it major projects through in different branch locations. This company offers a new service tools for make Alberta proud. It should be implement the latest data architecture machine to calculate actual data and apply on decision making time for fund raising. This institute wants to increase efficiency and more creativity in further works.
Corporate level strategies:
The corporate level strategies include all the deals and decision which maximize the profit use with limited resources. For the success ATB is focus on get boost client’s quantity. The bank is generally considered some special strategies: https://www.atb.com/SiteCollectionDocuments/About/business_plans/BusinessPlanFY2016.pdf
- Retail financial service: It connects with all the clients and focus on some important deals such as; always being first as truth with employees, maximize team mates should contribute equally and prefer to a leadership with extraordinary way.
- Corporate financial service: it works for increase more liquidation of credit availability and complete the financial requirements of clients. It also contributes the money to make industry special, technology for financial service for all general public.
- ATB investors service: the main purpose of this strategies to growing connections. It also covers a online banking to deal with issues of clients. It improves the tool and process techniques which is called mass marketing.
Business level strategies:
ATB is deciding to achieving financial goals with clients’ happiness. It makes some of strategies for the business level which proliferate the financial performance. It is a leader of all finance marketing in Alberta. It has a client executive team and equipment finance team. It includes number of priorities throughout with strategies such as:
Risk management: this company designed a risk management team to explore the ideas of where we put the budget values and achieve ample of success. Recently ATB invest with oil and risk management team challenges with decline the oil prices.
- Capital and liquidation process: every company needs to be more liquidation for financial issues because of economy variations. The company make all the assets liquid at the time of deflation. A great team works for this sector.
- Brand and reputation set up: it is crucial for the bank that set a unique brand for its all customers. ATB sets a digital and financial tools for clients’ services. It builds the bright marketplace in the business world.
Strength Weakness Opportunity Threats (S.W.O.T.) analysis:
https://edmontonjournal.com/business/local-business/latest-atb-financial-results-show-albertas-economic-strength-company-says
The SWOT analysis refer as the company present values by discovering he company today’s strength and weakness. It also covers the future opportunities for making more profit in a company which also go through by some threats. There are some of the company internal analysis such as:
Strength: ATB is improving day by day in a market. The financial result of this year was near to 94 million which is big impact on economy sector. It set the goals to achieve at the end of the year. Goals are fully loaded with huge amount of budget. It reflects the big jump in profit with in three months of this year which improve the Alberta Standard of economy. It offers an exclusive service for all family members and custom borrowings. A credit manager prefers to work for credit and loan solutions. The rates and cash flow of daily transaction is updated online for clients convince to updates. Employee training is much more impact on company success.
Weakness: weakness always lived for a short period of time because organization can work t get rid of this. The major weakness is currency rates changes very frequently and interest rates change after a specific period like once a year. This rates badly effect the client’s savings. Most of the new advancement facilities are work as online which means less literate people had difficulty to access it. Work life with balanced is only in written format not in actual level of workplace. This company have limited growth of potential.
Opportunities: https://www.atb.com/careers/Pages/default.aspx
The company culture is very advance and it welcomes the new generation with the use of latest technology. In an online it should have posted new careers advice and so many opening hiring positions. The senior recruiter’s also share their view with general people foe explore the knowledge of business. It finds the great leaders who supports others for optimistic level of work. It offers discount for employees in the time of mortgages. After a fix time of work, a pensions and reward programs are also run through this financial workplace. It also offers life and disability insurance benefits and more secure plan as employee programs for assistance which helps to meet with life challenges.
Threats: ATB Financial threats are considering as to secure from frauds in financial deals.it is an important thins to know about the fraud with it and know how to be find it. Generally, in a online banking hackers are misuse the accounts. It is common to be note that bank should not be able all time to get perfect results. It pays 100 per cent of transaction of costs which represents every penny donate for work for general public. The budget which publish at the starting year is not followed exactly throughout the working period.
Citations:
https://www.atb.com/ab
https://www.glassdoor.com/Reviews/Employee-Review-ATB-Financial-RVW2326382.htm
https://www.atb.com/SiteCollectionDocuments/About/business_plans/BusinessPlanFY2016.pdf
https://edmontonjournal.com/business/local-business/latest-atb-financial-results-show-albertas-economic-strength-company-says
https://www.atb.com/careers/Pages/default.aspx
2019-2-25-1551129490