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A useful tool to analyse a company is a SWOT analysis. Via a SWOT analysis, the strengths, weaknesses, opportunities and threats that affect the performance of an organisation can be identified. SWOT analysis was first introduced by Stanford University’s Albert Humphrey in the 1960s and it is still one of the most popular analytic techniques amongst competitive intelligence professionals, as well as many other disciplines involved with strategic planning.
Find out how to do a SWOT analysis here.
In addition to SWOT, other tools that are frequently used include PESTLE, Porter’s 5 forces and the Marketing Mix.
There are a range of essays that include SWOT analysis examples below.
You can find more strategic planning tools and techniques here.
Executive summary: This strategic report is investigating Australia’s dominant telecommunications company, Telstra, which offers an extensive range of services including communications and technology. The critical analysis of Telstra’s internal and external environments as well as management theories, the Bureaucratic and Human Relations theory can be valuable to the company as it determines which is best … Read more
Background Information Centrica PLC is an energy providing company in the United Kingdom that supplies Electricity and Gas to households in the United Kingdom, Ireland and North America, the company’s headquarters is located in Windsor, Berkshire (Centrica.com). Furthermore, Centrica owns British Gas, British Gas will be used for comparison terms. They are currently the market … Read more
Introduction: ERNST AND YOUNG (EY) is a financial consulting firm having global presence and providing quality solutions globally. Their four service lines includes Assurance, Advisory, Tax and Transaction Advisory Services. EY have expertise in audit and financial services. Clients of EY ranges from start-ups to Fortune 500 companies from different industries. Major competitors of EY … Read more
Current Marketing Situation Glossier is a beauty company founded in October 2014, by Emily Weiss, a dedicated beauty enthusiast and blogger. When the Glossier beauty line was first introduced, it started with 4 products but has expanded to 59 products over the years. Glossier is also known to be one of the first makeup brands … Read more
Strengths The Starbucks Company distributes its products through many alternative channels to reach its customers. The company’s products are distributed through domestic and international distributor channels, as well as coffee shops. The domestic distribution channel distributes the products through the grocery stores, wholesale stores, independent retailers and internet retailers. Internationally, the company distributes its products … Read more
Bananas are grown by millions of small-scale farmers and plantation workers in tropical regions. Musahamat Farms Ltd. Ghana is an Agricorp Holdings company that operates in the Agriculture sector producing, packing and shipping premium quality “Senorita®” and “Hermanita®” branded Cavendish bananas to global export markets including the European Union, United Kingdom, Kuwait, Kingdom of Saudi … Read more
Every business has its strengths and weakness, to analyze Valueshops’ SWOT analyses was used. After a thorough research and analyses, Valueshop has carried its SWOT analyses as such: Strength The biggest strength of Valueshop is that they provide range of products, so that everyone’s needs are catered for. This is beneficial since it allows Valueshop … Read more
Liverpool football club was founded in 1892, playing in the top tier of English football known as the Premier League. Currently competing in the UEFA champions league, FA cup and league cup. The club has won 18 league titles, 8 league cups, 7 FA cups, 15 Community Shields, 3 UEFA super cups and 5 European … Read more
Executive Summary HURT NI is a drug dependency centre based in Derry. They offer unique drop in service for holistic approaches for drug and alcohol dependencies. They are a charity ran by a small team. The centre was set up by Sadie O’Reilly, after her son sadly passed away as a result of a Heroin … Read more
A variety of tools were used to evaluate Apple’s internal and external environment through SWOT, PESTLE, Marketing mix & market segmentation.
The aim is to investigate about the HR issues that require addressing and incorporating into the general development strategy of Paul Jones Ltd. SWOT Analysis has helped to understand the strengths, issues, weaknesses and helped in categorizing it into internal and external factors that the organization ought to consider. The parts of HRM issues and … Read more
The extent to which Apple has responded to past changes in the market & business environment, & how Apple may react to future changes.
Strategy of a company is a decision about how to use available resources to secure a major objective in the face of possible obstruction such as competitor, public opinion, legal status, taboos and similar forces (Koontz and O’Donnell) (Anon., n.d.) Strategy is a pattern of actions that are allocated to achieve the organisation’s goals. Strategy … Read more
Overview of the UK food industry, then Porter’s Five Forces and strategic SWOT analysis carried out on Hilton Food Group.
INTRODUCTION Since the industrial revolution burning of fossil fuels has resulted in rapid rise of CO2 which causes ‘greenhouse effect’. (Ritchie & Roser, 2017). This is directly responsible for climate change. The Kyoto Protocol is an international agreement linked to the United Nations which commits member states by setting internationally binding emissions reduction targets. (United … Read more
Executive Summary Habito Ltd is an online mortgage broker serving the leading needs of individual home buyers. They have access to a full range of mortgage source, are dedicated in finding the best, right land and met the clients unique needs. The objectives of Habito Ltd is to focus on providing personal service and to … Read more
Abstract This marketing proposal aims to prove why we should manage the next edition of the Spartan Race. Using two essential tools, Porter’s 5-Forces and SWOT analysis, this proposal has shown how strong Spartan race are compared to other obstacle race. Providing other than just an obstacle race, they have been raising brand awareness through … Read more
1. Introduction: International Air Transport Association experts say that the amount of passenger will have grown to 7.2 billion passengers in 2035 worldwide; this is an average growth of 3.7 percent per year (pressroom IATA, 2016). With this growth, there is a need for more aircrafts in the air, for these additional passengers. This will … Read more
Introduction The importance of Strategic Management in today’s business environment is an issue that can hardly be contested as it offers continuous direction and makes sure that the company stays permanently on the right track which leads to the achievement of its long term goals and objectives. For my graduation thesis, I have come up … Read more
EXECUTIVE SUMMARY To analyse the current strategic position of SABMiller I need to conduct an environmental scan which includes the following components: External analysis of SABMiller’s current situation. (PEST) Internal analysis of SABMiller’s current situation. (SWOT) Appendix 3 Analysis of SABMiller’s industry. (BCG Growth-Share Matrix) Appendix 4 The internal analysis can identify SABMiller’s strengths and … Read more
1.0 Introduction Manufacturing is one of the main pillars of Mauritian economy and remains a major foreign exchange earner for the island. Although there has been a shift from manufacturing sector to service sector, the former still plays a vital role in the financial system of the Island and it has contributed to 20.1% of … Read more
Kao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company … Read more
John Lewis – The Workings of the Partnership This report contains analysis of the internal and external environment in the form of SW)T analysis, as well as an analysis of the strategic fit and recommendations that could be drawn as a result. 1 Introduction The purpose of this report is to look at the John … Read more
Critically examine main drivers of Nike’s growth. Critically appraise the strategic approach & propose strategic options to sustain growth.
Introduction, Company Profile and Current Strategy Diageo is one of the world’s largest alcoholic drinks companies, leading the global market in flavoured alcoholic beverages (such as Smirnoff Ice), and spirits. In this regard it is still very similar to several of its major rival companies, including Allied Domecq, Pernod Ricard or CCU, all of who … Read more
