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A useful tool to analyse a company is a SWOT analysis. Via a SWOT analysis, the strengths, weaknesses, opportunities and threats that affect the performance of an organisation can be identified. SWOT analysis was first introduced by Stanford University’s Albert Humphrey in the 1960s and it is still one of the most popular analytic techniques amongst competitive intelligence professionals, as well as many other disciplines involved with strategic planning.
Find out how to do a SWOT analysis here.
In addition to SWOT, other tools that are frequently used include PESTLE, Porter’s 5 forces and the Marketing Mix.
There are a range of essays that include SWOT analysis examples below.
You can find more strategic planning tools and techniques here.
Executive Summary HURT NI is a drug dependency centre based in Derry. They offer unique drop in service for holistic approaches for drug and alcohol dependencies. They are a charity ran by a small team. The centre was set up by Sadie O’Reilly, after her son sadly passed away as a result of a Heroin … Read more
A variety of tools were used to evaluate Apple’s internal and external environment through SWOT, PESTLE, Marketing mix & market segmentation.
The aim is to investigate about the HR issues that require addressing and incorporating into the general development strategy of Paul Jones Ltd. SWOT Analysis has helped to understand the strengths, issues, weaknesses and helped in categorizing it into internal and external factors that the organization ought to consider. The parts of HRM issues and … Read more
The extent to which Apple has responded to past changes in the market & business environment, & how Apple may react to future changes.
Strategy of a company is a decision about how to use available resources to secure a major objective in the face of possible obstruction such as competitor, public opinion, legal status, taboos and similar forces (Koontz and O’Donnell) (Anon., n.d.) Strategy is a pattern of actions that are allocated to achieve the organisation’s goals. Strategy … Read more
Overview of the UK food industry, then Porter’s Five Forces and strategic SWOT analysis carried out on Hilton Food Group.
INTRODUCTION Since the industrial revolution burning of fossil fuels has resulted in rapid rise of CO2 which causes ‘greenhouse effect’. (Ritchie & Roser, 2017). This is directly responsible for climate change. The Kyoto Protocol is an international agreement linked to the United Nations which commits member states by setting internationally binding emissions reduction targets. (United … Read more
Executive Summary Habito Ltd is an online mortgage broker serving the leading needs of individual home buyers. They have access to a full range of mortgage source, are dedicated in finding the best, right land and met the clients unique needs. The objectives of Habito Ltd is to focus on providing personal service and to … Read more
Abstract This marketing proposal aims to prove why we should manage the next edition of the Spartan Race. Using two essential tools, Porter’s 5-Forces and SWOT analysis, this proposal has shown how strong Spartan race are compared to other obstacle race. Providing other than just an obstacle race, they have been raising brand awareness through … Read more
1. Introduction: International Air Transport Association experts say that the amount of passenger will have grown to 7.2 billion passengers in 2035 worldwide; this is an average growth of 3.7 percent per year (pressroom IATA, 2016). With this growth, there is a need for more aircrafts in the air, for these additional passengers. This will … Read more
Introduction The importance of Strategic Management in today’s business environment is an issue that can hardly be contested as it offers continuous direction and makes sure that the company stays permanently on the right track which leads to the achievement of its long term goals and objectives. For my graduation thesis, I have come up … Read more
EXECUTIVE SUMMARY To analyse the current strategic position of SABMiller I need to conduct an environmental scan which includes the following components: External analysis of SABMiller’s current situation. (PEST) Internal analysis of SABMiller’s current situation. (SWOT) Appendix 3 Analysis of SABMiller’s industry. (BCG Growth-Share Matrix) Appendix 4 The internal analysis can identify SABMiller’s strengths and … Read more
1.0 Introduction Manufacturing is one of the main pillars of Mauritian economy and remains a major foreign exchange earner for the island. Although there has been a shift from manufacturing sector to service sector, the former still plays a vital role in the financial system of the Island and it has contributed to 20.1% of … Read more
Kao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company … Read more
John Lewis – The Workings of the Partnership This report contains analysis of the internal and external environment in the form of SW)T analysis, as well as an analysis of the strategic fit and recommendations that could be drawn as a result. 1 Introduction The purpose of this report is to look at the John … Read more
Critically examine main drivers of Nike’s growth. Critically appraise the strategic approach & propose strategic options to sustain growth.
Introduction, Company Profile and Current Strategy Diageo is one of the world’s largest alcoholic drinks companies, leading the global market in flavoured alcoholic beverages (such as Smirnoff Ice), and spirits. In this regard it is still very similar to several of its major rival companies, including Allied Domecq, Pernod Ricard or CCU, all of who … Read more
STRENGTHS: Hsbc is one of the best well capitalised banks and that is why it is least affected by the recent economic events as compared to the others bank. As well capitalised, it also needs to borrow less money from the government hence more autonomy. Despite of the economic instability around the world hsbc is … Read more
Introduction One of the most critical processes of management of any company is the formulation of a strategy. Strategic planning therefore must combine a number of internal and external factors putting in mind how these factors affect the performance of the company. However in the ever dynamic business world some of these factors may not … Read more
SWOT analysis for Dell Company This is a Strength, Weaknesses, Opportunities and Threats (SWOT) analysis which is the examination of a company according to its internal and external factor besides considering the positive and negative impacts. The internal analysis evaluates the capabilities of a company with close and careful examination of all the strengths and … Read more
Strengths: Xerox is a technology and services corporation. Xerox has a strong corporate brand, which is synonymous with its products i.e. copiers, printers, fax machines which it provides a range of document equipment, software solutions and services. In addition the company provides paper services offering its customers 100% recycled paper They develop efficient working solutions for companies … Read more
Strengths Established name brand that is identified with reasonable to cheap pricing and bargain pricing. Wal-mart is a store that most individuals when they are on a low budget and still want to buy what they set out to buy – visit. Wide network of stores and therefore it is accessible to all types of … Read more
Virgin Media Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally, Virgin Media is the only company in the United … Read more
TESCO Group Strengths TESCO have secured commercial standing within the global market place winning Retailer of the Year 2008 at the “World Retail Awards”. This can be used for marketing campaigns to drive advantage towards the demographic base for future growth and sustainability. In an environment where global retail sales are showing decline or level … Read more
Sir Robert McAlpine Sir Robert McAlpine is one of the longest established construction companies in the United Kingdom. The company started trading in 1869 and now employs a total of 1,500 people, producing a turnover of £1.1 billion. Sir Robert McAlpine covers a wide range of engineering and construction projects such as petrochemical, power generation, … Read more
