Hair Dye Start-Up Proposal

Executive Summary: The hair colour market is ripe for radical disruption. Established players such as L’Oreal Paris have stagnated as innovation in the hair dye market has declined, and brands have increasingly come to rely upon clichéd celebrity endorsements. New trends such as splat dye and tie-dye – increasingly popular among young women – have … Read more

Banking regulatory & market framework of the Ghanaian economy

Introduction Banking crises triggered development of regulations to safeguard the system. Domestic and international banking regulations were instituted and reformed over time to strengthen regulatory and supervisory frameworks since risky banking procedures were attributed to the financial crunches (Bertus, Jahera & Yost, 2007). Specifically, the crucial role of banks necessitated regulation and supervision of capital, … Read more

Panera Bread marketing analysis (SWOT, marketing mix, Ansoff’s matrix)

Introduction Panera Bread is a healthy bakery and cafe that thrives off of its sales of sandwiches, salads, and soups, but Panera is attempting to expand its menu diversity with fast breakfast and hearty dinner options and diversify its customer base through digital sales. The chain is proud of its upfront nutritional information and ingredients … Read more

Hilton marketing report (inc. PESTLE, Porter’s & SWOT)

In this report, we will be looking at Hilton Hotels Corporation, which is a global hospitality company with more than 5,500 properties and 163,000 employees (Fortune 500, 2018) over the world. This well-known hotel brand is known for their well-trained staff members, brilliant service and loved by millions of business people all over the world. … Read more

Alibaba Strategic Business Analytic report

Executive Summary This management report is a Strategic Business Analytic report based on Alibaba’s Macro and Micro Environmental Factors. The Macro Factor Analysis employs two types of analysis; PESTLE framework and Porter’s 5 forces whereas the Micro Factors are analysed by two frameworks; VRIO and SWOT Analysis. 1.0 Introduction 2.0 Alibaba’s External Business Environment – … Read more

British Airways’ (BA) marketing strategy

Introduction This report will critically analyse British Airways’ (BA) marketing strategy. Situational Analysis BA is the largest airline in the United Kingdom (UK). It has the main hub in Heathrow Airport in London and it flies internationally to more than 400 destinations in over 80 countries. The airline is a member of International Airline Group … Read more

Current Marketing Situation – UNIQLO (SWOT, Marketing Mix)

Basic information about the company: UNIQLO is a clothing company, based in Yamaguchi-Japan and founded in 1949. The brand works as a retailer, manufacturer, and designer of Japanese casual wear and other diversified products like hats, bags, slippers, and umbrellas in recent years. Moreover, it is a global brand with nearly 2000 stores. The company’s … Read more

Telstra – SWOT analysis

Executive summary: This strategic report is investigating Australia’s dominant telecommunications company, Telstra, which offers an extensive range of services including communications and technology. The critical analysis of Telstra’s internal and external environments as well as management theories, the Bureaucratic and Human Relations theory can be valuable to the company as it determines which is best … Read more

About SWOT analyses


Above source: Wordstream

Introduction to SWOT analyses

A useful tool to analyse a company is a SWOT analysis. Via a SWOT analysis, the strengths, weaknesses, opportunities and threats that affect the performance of an organisation can be identified. SWOT analysis was first introduced by Stanford University’s Albert Humphrey in the 1960s and it is still one of the most popular analytic techniques amongst competitive intelligence professionals, as well as many other disciplines involved with strategic planning.

Find out how to do a SWOT analysis here.

In addition to SWOT, other tools that are frequently used include PESTLE, Porter’s 5 forces and the Marketing Mix.

There are a range of essays that include SWOT analysis examples above.

You can find more strategic planning tools and techniques here.