Keurig, coffee, and K-Cups (inc. SWOT)

Executive Summary Keurig Green Mountain, Inc. is a leading manufacturer of coffee machines. Its machines use a pod called a “K-Cup” to brew a single cup of coffee at a time. Keurig offers an expansive variety of products, including coffees, teas, and hot cocoa. Keurig has many strategic alliances, including one with Walmart to distribute … Read more

How does LinkedIn excel over its competitors? (SWOT)

Factors that enable a company to produce goods or services better or cheaper than its competitors are referred to as competitive advantages (Twin,2022). LinkedIn offers professional services as mentioned in the Foreign Entry Strategy, but how does LinkedIn excel over its competitors? In this section, SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis will be presented. … Read more

Hair Dye Start-Up Proposal

Executive Summary: The hair colour market is ripe for radical disruption. Established players such as L’Oreal Paris have stagnated as innovation in the hair dye market has declined, and brands have increasingly come to rely upon clichéd celebrity endorsements. New trends such as splat dye and tie-dye – increasingly popular among young women – have … Read more

Banking regulatory & market framework of the Ghanaian economy

Introduction Banking crises triggered development of regulations to safeguard the system. Domestic and international banking regulations were instituted and reformed over time to strengthen regulatory and supervisory frameworks since risky banking procedures were attributed to the financial crunches (Bertus, Jahera & Yost, 2007). Specifically, the crucial role of banks necessitated regulation and supervision of capital, … Read more

Panera Bread marketing analysis (SWOT, marketing mix, Ansoff’s matrix)

Introduction Panera Bread is a healthy bakery and cafe that thrives off of its sales of sandwiches, salads, and soups, but Panera is attempting to expand its menu diversity with fast breakfast and hearty dinner options and diversify its customer base through digital sales. The chain is proud of its upfront nutritional information and ingredients … Read more

Hilton marketing report (inc. PESTLE, Porter’s & SWOT)

In this report, we will be looking at Hilton Hotels Corporation, which is a global hospitality company with more than 5,500 properties and 163,000 employees (Fortune 500, 2018) over the world. This well-known hotel brand is known for their well-trained staff members, brilliant service and loved by millions of business people all over the world. … Read more

Alibaba Strategic Business Analytic report

Executive Summary This management report is a Strategic Business Analytic report based on Alibaba’s Macro and Micro Environmental Factors. The Macro Factor Analysis employs two types of analysis; PESTLE framework and Porter’s 5 forces whereas the Micro Factors are analysed by two frameworks; VRIO and SWOT Analysis. 1.0 Introduction 2.0 Alibaba’s External Business Environment – … Read more

British Airways’ (BA) marketing strategy

Introduction This report will critically analyse British Airways’ (BA) marketing strategy. Situational Analysis BA is the largest airline in the United Kingdom (UK). It has the main hub in Heathrow Airport in London and it flies internationally to more than 400 destinations in over 80 countries. The airline is a member of International Airline Group … Read more

Current Marketing Situation – UNIQLO (SWOT, Marketing Mix)

Basic information about the company: UNIQLO is a clothing company, based in Yamaguchi-Japan and founded in 1949. The brand works as a retailer, manufacturer, and designer of Japanese casual wear and other diversified products like hats, bags, slippers, and umbrellas in recent years. Moreover, it is a global brand with nearly 2000 stores. The company’s … Read more

Telstra – SWOT analysis

Executive summary: This strategic report is investigating Australia’s dominant telecommunications company, Telstra, which offers an extensive range of services including communications and technology. The critical analysis of Telstra’s internal and external environments as well as management theories, the Bureaucratic and Human Relations theory can be valuable to the company as it determines which is best … Read more

Centrica Plc Internal and External Analysis Report (SWOT, PESTLE, Porter’s)

Background Information Centrica PLC is an energy providing company in the United Kingdom that supplies Electricity and Gas to households in the United Kingdom, Ireland and North America, the company’s headquarters is located in Windsor, Berkshire ( Furthermore, Centrica owns British Gas, British Gas will be used for comparison terms. They are currently the market … Read more

Ernst & Young SWOT analysis & recommendations

Introduction: ERNST AND YOUNG (EY) is a financial consulting firm having global presence and providing quality solutions globally. Their four service lines includes Assurance, Advisory, Tax and Transaction Advisory Services. EY have expertise in audit and financial services. Clients of EY ranges from start-ups to Fortune 500 companies from different industries. Major competitors of EY … Read more

Starbucks SWOT analysis

Strengths The Starbucks Company distributes its products through many alternative channels to reach its customers. The company’s products are distributed through domestic and international distributor channels, as well as coffee shops. The domestic distribution channel distributes the products through the grocery stores, wholesale stores, independent retailers and internet retailers. Internationally, the company distributes its products … Read more

Musahamat Farms (Bananas) SWOT & PESTLE analysis

Bananas are grown by millions of small-scale farmers and plantation workers in tropical regions. Musahamat Farms Ltd. Ghana is an Agricorp Holdings company that operates in the Agriculture sector producing, packing and shipping premium quality “Senorita®” and “Hermanita®” branded Cavendish bananas to global export markets including the European Union, United Kingdom, Kuwait, Kingdom of Saudi … Read more

Valueshops – SWOT, PESTEL, Porter’s analysis

Every business has its strengths and weakness, to analyze Valueshops’ SWOT analyses was used. After a thorough research and analyses, Valueshop has carried its SWOT analyses as such: Strength The biggest strength of Valueshop is that they provide range of products, so that everyone’s needs are catered for. This is beneficial since it allows Valueshop … Read more

Liverpool football club (PESTLE, Porter’s, SWOT)

Liverpool football club was founded in 1892, playing in the top tier of English football known as the Premier League. Currently competing in the UEFA champions league, FA cup and league cup. The club has won 18 league titles, 8 league cups, 7 FA cups, 15 Community Shields, 3 UEFA super cups and 5 European … Read more

HR issues to incorporate into development strategy of Paul Jones Ltd.

The aim is to investigate about the HR issues that require addressing and incorporating into the general development strategy of Paul Jones Ltd. SWOT Analysis has helped to understand the strengths, issues, weaknesses and helped in categorizing it into internal and external factors that the organization ought to consider. The parts of HRM issues and … Read more

Strategy for a performing arts company (SWOT, Porter’s, VRIO)

Strategy of a company is a decision about how to use available resources to secure a major objective in the face of possible obstruction such as competitor, public opinion, legal status, taboos and similar forces (Koontz and O’Donnell) (Anon., n.d.) Strategy is a pattern of actions that are allocated to achieve the organisation’s goals. Strategy … Read more

Ground Source Heat Pump (GSHP) systems market analysis

INTRODUCTION Since the industrial revolution burning of fossil fuels has resulted in rapid rise of CO2 which causes ‘greenhouse effect’. (Ritchie & Roser, 2017). This is directly responsible for climate change. The Kyoto Protocol is an international agreement linked to the United Nations which commits member states by setting internationally binding emissions reduction targets. (United … Read more

SWOT, PESTEL, PORTERS & TOWS for Habito (Entrepreneurial Strategy)

Executive Summary Habito Ltd is an online mortgage broker serving the leading needs of individual home buyers. They have access to a full range of mortgage source, are dedicated in finding the best, right land and met the clients unique needs. The objectives of Habito Ltd is to focus on providing personal service and to … Read more

Spartan Race – Porter’s 5 Forces + SWOT analysis

Abstract This marketing proposal aims to prove why we should manage the next edition of the Spartan Race. Using two essential tools, Porter’s 5-Forces and SWOT analysis, this proposal has shown how strong Spartan race are compared to other obstacle race. Providing other than just an obstacle race, they have been raising brand awareness through … Read more

Opportunities to position an additional aircraft at Eindhoven airport

1. Introduction: International Air Transport Association experts say that the amount of passenger will have grown to 7.2 billion passengers in 2035 worldwide; this is an average growth of 3.7 percent per year (pressroom IATA, 2016). With this growth, there is a need for more aircrafts in the air, for these additional passengers. This will … Read more

The importance of strategic management (Private Railway Industry, EU)

Introduction The importance of Strategic Management in today’s business environment is an issue that can hardly be contested as it offers continuous direction and makes sure that the company stays permanently on the right track which leads to the achievement of its long term goals and objectives. For my graduation thesis, I have come up … Read more

Strategic position of SABMiller in 2007

EXECUTIVE SUMMARY To analyse the current strategic position of SABMiller I need to conduct an environmental scan which includes the following components: External analysis of SABMiller’s current situation. (PEST) Internal analysis of SABMiller’s current situation. (SWOT) Appendix 3 Analysis of SABMiller’s industry. (BCG Growth-Share Matrix) Appendix 4 The internal analysis can identify SABMiller’s strengths and … Read more

Diageo plc analysis (including SWOT)

Introduction, Company Profile and Current Strategy Diageo is one of the world’s largest alcoholic drinks companies, leading the global market in flavoured alcoholic beverages (such as Smirnoff Ice), and spirits. In this regard it is still very similar to several of its major rival companies, including Allied Domecq, Pernod Ricard or CCU, all of who … Read more

HSBC SWOT analysis

STRENGTHS: Hsbc is one of the best well capitalised banks and that is why it is least affected by the recent economic events as compared to the others bank. As well capitalised, it also needs to borrow less money from the government hence more autonomy. Despite of the economic instability around the world hsbc is … Read more

BMW SWOT analysis

Introduction One of the most critical processes of management of any company is the formulation of a strategy. Strategic planning therefore must combine a number of internal and external factors putting in mind how these factors affect the performance of the company. However in the ever dynamic business world some of these factors may not … Read more

DELL SWOT analysis

SWOT analysis for Dell Company This is a Strength, Weaknesses, Opportunities and Threats (SWOT) analysis which is the examination of a company according to its internal and external factor besides considering the positive and negative impacts. The internal analysis evaluates the capabilities of a company with close and careful examination of all the strengths and … Read more

Xerox Corporation SWOT analysis

Strengths: Xerox is a technology and services corporation. Xerox has a strong corporate brand, which is synonymous with its products i.e. copiers, printers, fax machines which it provides a range of document equipment, software solutions and services. In addition the company provides paper services offering its customers 100% recycled paper They develop efficient working solutions for companies … Read more

Virgin Media SWOT analysis

Virgin Media Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally, Virgin Media is the only company in the United … Read more

Tesco SWOT analysis

TESCO Group Strengths TESCO have secured commercial standing within the global market place winning Retailer of the Year 2008 at the “World Retail Awards”. This can be used for marketing campaigns to drive advantage towards the demographic base for future growth and sustainability. In an environment where global retail sales are showing decline or level … Read more

Sir Robert McAlpine SWOT analysis

Sir Robert McAlpine Sir Robert McAlpine is one of the longest established construction companies in the United Kingdom. The company started trading in 1869 and now employs a total of 1,500 people, producing a turnover of £1.1 billion. Sir Robert McAlpine covers a wide range of engineering and construction projects such as petrochemical, power generation, … Read more

Royal Dutch / Shell Global SWOT Analysis

Royal Dutch / Shell Global SWOT Analysis Strengths Shell’s current investments in exploration will help ensure continued activity over coming decades. Research into biofuels, solar power, wind power and energy from hydrogen helps the organisation diversify in a market where ecological issues are of increasing concern, and also addresses issues of the longevity of fossil … Read more

SWOT analysis of Nike, Inc

Strengths Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total revenue exceeded 16 … Read more

McDonalds SWOT analysis

McDonalds Corporation Strengths McDonalds has built up huge brand equity. It is the No. 1 fast-food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth[1]. Good innovation and product development. It continually innovates to retain customers in the business. The McDonalds … Read more

Johnson and Johnson SWOT analysis

Johnson and Johnson Strengths Worldwide sales have grown 14% indicating a strong position for the global group. The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place. Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of … Read more

ING Group NV SWOT Analysis

Strengths ING is a long established brand and is known for solidity and has been named in the Interbrand list. The organization has diversified into different financial services, such as banking, investments and insurance thus making it a well-known name and a big player in the financial industry worldwide. ING is well known for its … Read more

IKEA SWOT analysis

IKEA Strengths IKEA have a strong internationally known brand attracting key demographic customer groups. The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis. Success has been driven from the price architecture offering value to the customer in innovative but functional products. Despite the … Read more

HSBC SWOT analysis

HSBC Group Strengths The bank is well capitalised and this has enabled it to perform relatively well against other banks in recent economic events. The level of capitalisation means that, going forward, the bank is unlikely to need to borrow from the UK government: this will enable it to retain more autonomy. The bank has … Read more

HBOS SWOT analysis

HBOS plc: Strengths: HBOS as a group employ over 72,000 people worldwide HBOS is the United Kingdom’s largest provider of mortgages and savings accounts. HBOS is the number one provider of investment products in the United Kingdom, helping to provide financial solutions for both corporate and retail customers HBOS has 23 million retail customers HBOS are … Read more

ExxonMobil SWOT Analysis

Strengths A long established name that has been in existence for over one hundred years. This gives the customers a sense of security when dealing with the organization. The organization has diversified into many different areas of the energy industry and has many strong brands under its main umbrella group. The organization in the past … Read more

Ebay SWOT analysis

EBay Strengths EBay offer the largest sole on-line marketplace operating on a global scale. Seasonal sales analyses for on-line retailers in 2007 were concluded with EBay ranking the highest for popularity with consumers. The diversity of product categories within the marketplace provides product choice and caters for multiple demographic groups within the marketing mix. EBay … Read more

British Telecom (BT) SWOT analysis

Strengths BT (a BT Group plc subsidiary) is the UK’s lead broadband Internet provider and fixed line telecommunications operator that: Provides global telecommunication services in more than 170 countries worldwide; Participates in London and New York Stock Exchange and is listed in the FTSE 100 Index; Provides most British fixed-line telephones with local loop and trunk network … Read more

BP Swot Analysis

Strengths BP is ranked at the world’s 3rd largest energy company and is positioned as a multinational oil company headquartered in London that: Operates petrochemical businesses worldwide through the network of its subsidiaries and retail brands(Amoco; ARCO; BP Express, BP Connect; BP Travel Centre; ampm; Burmah Castrol etc) Participates in London Stock Exchange, IPO in … Read more

Barclays Bank SWOT analysis

Barclays Bank PLC Strengths Barclays has a widespread global presence, allowing it to spread risk and enjoy economies of scale. The Barclays brand is well-established historically and continually promoted, for example through sponsorship of Premier League football. Barclays is particularly associated with innovation. It brought out the first credit card in 1966, and has continued to develop cards, most … Read more

Amstad Swot Analysis

Amstrad Amstrad is one of the original media and information technology companies and was founded in its original form, in 1968. Alan Sugar founded the company and is still the managing director of the company, forty years on. Over the years, Amstrad has had to change its product mix but has retained a solid position … Read more

Amazon Swot Analysis

Amazon ( Strengths Amazon describes themselves as the leading on-line retailer of media products which educate and entertain. Product diversification from books and CD/DVD markets has provided additional customers in other product areas and indicates strategic movement to grow the business through new customer bases. Functions such as the User Reviews are seen as a … Read more

SWOT analysis – Hayleys Company Limited

SWOT Analysis is a tool that provides valuable information to correspond resources and possibility to the environments of competitiveness that the organization operates. This Analysis model can also be used as an effective tool that can be adapted for strategy selection and decision making situations for the organization. As the first stage of performing the … Read more

Easyjet SWOT analysis

EasyJet Airline Company Limited: Strengths: EasyJet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and … Read more

Toyota SWOT analysis

Toyota Motor Corporation Strengths Global organization, with a strong international position in 170 countries worldwide. High financial strength (1997, sales turnover, £131,511 million), sales growth of 29.3%[1] Strong brand image based on quality, environmental friendly (greener), customized range. Industry leader in manufacturing and production. Maximizes profit through efficient lean manufacturing approaches (e.g. Total Quality Management) … Read more

Analysis of Asda (including SWOT)

ASDA is a British business firm with large distribution channel. It is a private company subsidiary having retail business. The beginning of the ASDA was in the year 1920s but the expansion & diversification took place in the year 1949. ASDA has its headquarters in Leeds, West Yorkshire, England. Wal-Mart acquired ASDA in the year … Read more

Strategic management: Singapore Airlines

1.0 LITERATURE REVIEW 1.1 PEST Analysis PEST analysis is use extensively to organize the result of environmental scanning. The theory is believed to be originated in the 1980s with various author included variations of the taxonomy classifications in a variety of orders: PEST, PESTLE, STEEPLE etc [Morrison, 2009]. PEST stands for Political, Economic, Social and … Read more

Vodafone: Marketing in An Operational Context (inc. PESTLE/SWOT)

INTRODUCTION Vodafone is one of the world’s leading mobile communications providers, operating in around 26 countries and are in partnership with over 55 networks. Captivating around 444 million customers around the world and around 19.5 million in the UK itself (Vodafone (2019). This British company was founded 27 years ago on 16th September 1991 by … Read more

Apple SWOT and PESTEL analysis

Company Overview Company overview has been termed as one of the important aspects of all the certified companies. It plays a role of a tool that help in measuring the different operating conditions of a company. Apple Inc, company overview will focus on some important information about the company’s performance chart, issues affecting company, new … Read more

Starbucks evaluation, SWOT & PESTEL

Introduction: Starbucks Corporation is an American coffee company and coffeehouse chain. The chain was founded in Seattle,Washington in 1971, it operates 23,450 locations worldwide, including 12,937 in the United States, 2,118 in China, 1,430 in Canada, 1,158 in Japan and 869 in the United Kingdom (Differences reflect growth since December 17, 2015) Starbucks locations serve … Read more

Cannaboid company project

In the long-term, its main objectives are to become the largest exporter of full-spectrum phytopharmaceutical-grade cannabis in the world, expand its compound to include a commercial greenhouse, move into the cannabidiol (CBD) extract market, breed new medically useful varieties, export to fifteen countries, and construct a brand that is trusted by craft cannabis consumers. 1.4 … Read more

Starbucks SWOT Analysis

Starbucks Corporation Strengths: Starbucks is No. 1 specialty coffee retailer of – in terms of market share and market capitalization. (1997, £4596.6 million and sales growth 20.9%)[1] It is a global organisation with 16,000 coffee shops in 15 countries world-wide.[2] Strong brand image associated with high quality coffee and excellent customer service – “The Starbucks … Read more

Cadbury SWOT Analysis

Cadbury Plc Strengths Cadbury is the largest global confectionery supplier, with 9.9% of global market share. High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)[1] Strong manufacturing competence, established brand name and leader in innovation. Advantage that it is totally focused on chocolate, candy, chewing gum, unique understanding of consumer in these segments. Successfully … Read more

A case study of kodak

1.0 Introduction This discussion looks in to firm’s response to challenges they face from transformation and evolution of technology that subsequently threatens their traditional, successful business. A case study of Kodak is been given as an example because Kodak has gone through a transition phase in a period between 1980’s to 1990’s , due to … Read more

Amazon Economic Environment (SWOT, PEST, price elasticity, supply & demand)

I) Introduction: In this report, we are going to talk about Amazon. Amazon was founded by Jeff Bezos on July 4th1994 and it is now the largest internet store in the world. It grew from just a small book store to something really large. It is very diversified and sells everything from food to video … Read more

Unilever analysis including SWOT

Unilever is an English Dutch worldwide association for customer products, co-headquarter in London, UK and Rotterdam, Netherlands. The merchandise which are delivered are nourishment and beverages which is 40% of its benefit. Dutch-margarine maker Margarine Unie and English Soapmaker Switch Sibling established Unilever in 1930. In 2012, it has been proclaimed as the main purchaser … Read more

Samsung’s target market

Introduction Samsung is a South Korean company founded in March 1938. Initially Samsung was in the trading line that sells food products to nearby countries. Overtime Samsung have become one of the leading electronics company in the world. Samsung has been constantly expanding their product variation allowing their market share value and revenue to be … Read more

McDonald’s SWOT

As one of the largest well-established organization in the world, McDonald’s shows certain degree of strength and weakness, as well as obtains many opportunities for business development and faces different external challenges. Strength One of the greatest strength of McDonald’s is its strong brand name with global presence. Besides providing probably the same range of … Read more

Kiwirail analysis (including SWOT)

Executive Summary Strategy implementation is being done in this report in kiwirail. Kiwirail is a state owned enterprise in new Zealand which is responsible for the transport of rail operations in the country. Kiwirail is one of the biggest transport providers in new zeland. Its headquarter is in wellington. Chairman of kiwirail is jon spencer. … Read more

Netflix analysis (including SWOT, TOWs)

June 24th, 2018 Background on Netflix “Netflix has been leading the way for digital content since 1997” (, 2018) Netflix is currently the world’s leader in the realm of internet entertainment. Netflix has a whopping 125 million memberships in over 190 countries; members enjoy entertainment such as original content as well as an array of … Read more

Verizon and T-Mobile (Porter’s, SWOT)

Verizon and T-Mobile are both major companies competing as wireless telecommunications carriers in the US. Their industry provides services such as cellular mobile phone services, wireless internet access, and wireless video services. The primary activities of this industry include providing wireless network communication service for local, long-distance and international calls, providing wireless internet services, and … Read more

Ben and Jerry’s and its environment (SWOT, Porter’s)

The most suitable way to define the environment of the company is to present the competition in the involved industries, and to present the position of Ben and Jerry’s in the competition. Therefore, we would like categorize similar and substitute products as competitors. Afterwards, through a SWOT analysis we will further examine Ben and Jerry’s … Read more

Airbnb analysis (inc. SWOT, Porter’s, PESTEL)

Introduction Airbnb Company is based in San Francisco, California, which was founded on August 2008. It is considered one of the trustworthy companies for people to discover and book accommodation around the world.  Airbnb is a part of the Sharing Economy, which includes new technologies and tools that redlines the goods and services that are … Read more

Organisational environment for Innocent drinks

Introduction This is instinctive report that is aimed to achieve three main points; identify the nature and purpose of Innocent drinks as a business, analyse the organisational environment, methodically identify, examine and evaluate the various practises that innocent drinks is adopting in terms of micro and macro environmental forces (internal and external factors) in achieving … Read more

Analysing KFC’s marketing response to supply shortage of chicken

Kentucky Fried Chicken, more commonly known as “KFC” has existed in the world since its inception in 1952 (KFC, 2018). Colonel Harland Sanders established the brand in North Corbin, USA which has grown exponentially and expanded globally with revenue in excess of 3 billion dollars in 2017 throughout its 21,487 stores (Statista, 2018). Recently in … Read more

How Dynasystems can expand into Colombia to increase competitive position/market share

Executive Summary The purpose of this report is to evaluate and show insight as to how my chosen SME, Dynasystems, can expand into Colombia in order to increase their competitive position and their market share. A PESTLE of Colombia will aid in conducting market research showing the opportunity for the security and defence industry within … Read more

Should Harrod enter China as a WFOE?

INTRODUCTION: Harrods is one of the best luxury departmental store in the United Kingdom. The store was founded by Charles Henry Harrod in 1849. The store is an attraction for many investors and had many owners. However, in May 2010, the store was bought by Qatar Holdings for £1.5 billion. (This is Money, 2018) Harrods … Read more

Primark Marketing Analysis (SWOT and PESTEL)

Primark is one of the most recognizable brands on the high street, due to their affordable prices which appeal to most people looking for fair prices and a likewise decent quality. Primark was first founded in Dublin, Ireland in 1969 by Arthur Ryan under the vision of replicating catwalk fashion at a relatively affordable price, … Read more

Analysis of Property Services Company ‘Settle’ (SWOT, PESTEL, 4 Ps)

Executive Summary: “Settle” is a business that provides services that include; home removal services, housekeeping and maintenance with an affordable price. It is located in London with its main office located in Holborn. The Unique Selling Point (USP) is providing the services all in one company to satisfy residents in London. This includes; removal, housekeeping … Read more

McDonald’s analysis (inc. SWOT, BCG)

Mc Donald’s is a fast food franchise founded by Ray Kroc in 1954.McDonald’s is a PLC(public limited company) that’s why McDonalds is the chosen organization for this essay. McDonalds have a standard menu which includes burgers: big mac, cheeseburgers, chicken burgers, fries, soft drinks, deserts and several other burgers however in certain Muslim countries they … Read more

Tony’s Chocolonely analysis (including SWOT, PESTEL)

Tony’s Chocolonely is a Dutch company operating in the Food & Beverages industry more precisely in the chocolate industry. Founded by Teun van de Keuken in 2005 with the aim of offering chocolate that is completely free from child labour, the main objective of the company is to lead the world into producing exclusively fair … Read more

Analysis of Norbrook Laboratories – SWOT, PESTLE

As a business analyst for Norbrook Laboratories an examination of the current environmental factors that have an impact on the organisation has been requested.  A PESTLE analysis will be used to identify and discuss a range of macro environmental factors and drawing attention to the positive and negative impacts.  A SWOT analysis will be applied … Read more

Heytea – SWOT analysis and Porter’s Five Forces

The retail industry has always been and continues to be the most fiercely competitive business sectors in all aspects of its operation In America. Therefore, it is crucial for Heytea to comprehend the business environment and the demands of USA consumers. Thus, porter five forces and swot analysis will be used to conduct analysis for … Read more

Cadburys analysis (including SWOT)

The main purpose of this report is to examine Cadbury’s the chocolate manufacturer and evaluate its strategic capabilities. The report comprises the corporate strategy currently being used by the company, the SWOT Analysis to evaluate the company’s Strengths, Weaknesses, Opportunities, and Threats in its business, its financial performance and some recommendations for the future strategic … Read more

Pepsico overview and SWOT analysis

Introduction PepsiCo is a food and beverages co-operation which is based in New York. It is in particular interested in the manufacturing and distributing and marketing of various grain based food, beverages and other products. It was established in the year 1965 with the merging of the original Pepsi-Cola company and the Frito-Lay inc. 50 … Read more

Face scanner payments project

Our company is introduced in the market as a start-up business which is going to come up with a new technological idea of making face scanner which will help the people go cashless. It was founded in December of 2016.The main objective of our product is to create a cashless society and try to make … Read more

Starbucks analysis of marketing strategy (inc. SWOT)

Research Objective Analysis of Starbucks marketing strategy, identifying its current marketing position as a Managing Director of the company and improving, implementing new changes in the strategy based on the current scenario and competition. Core Competencies of Starbucks The center skill of Starbucks has been its capacity to adequately use their foundation item separation procedures … Read more

About SWOT analyses


Above source: Wordstream

Introduction to SWOT analyses

A useful tool to analyse a company is a SWOT analysis. Via a SWOT analysis, the strengths, weaknesses, opportunities and threats that affect the performance of an organisation can be identified. SWOT analysis was first introduced by Stanford University’s Albert Humphrey in the 1960s and it is still one of the most popular analytic techniques amongst competitive intelligence professionals, as well as many other disciplines involved with strategic planning.

Find out how to do a SWOT analysis here.

In addition to SWOT, other tools that are frequently used include PESTLE, Porter’s 5 forces and the Marketing Mix.

There are a range of essays that include SWOT analysis examples above.

You can find more strategic planning tools and techniques here.