Benifits of Halal food:
Today, Islam is the fastest growing religion in the country, and by birth and adoption, the Muslim population is expected to reach 2 billion by 2010.With the global halal market is estimated at 580 billion dollars a year, and halal food industry to grow at a rate of 7% per annum (in Asia, Inc, July / August 2007), companies really need to hit this market segment is growing.
Halal growing in popularity can be linked with religious fervor and belief that is cleaner, healthier and tastier (Burgmann, 2007).Halal logo has become a symbol of quality and respect for religious, that does sound like the new green.Again, some argue that it is driven by the desire of consumers to the following rituals and the desire for acceptance, while others are considered as part of another trend in general.
Another reason for taking huge halal world’s population is a process of assimilation.Power in some foreign countries, as in Europe and similar local changes of tastes, inspired by the global tourism and reverse colonization.Kari is now the number one take-away kebab in the UK and are a typical German food (Evans, 2007).
Halal is also subject to different explanations of other non-food segments.As a rule, it can also be applied to cosmetics and pharmaceuticals, hygiene products, nutritional supplements, travel, art, music and books, and even marriage and finance (Burgmann, 2007).
The focus on halal is also increasing.It becomes a force in emerging markets and identification, and now goes to the consumer market, touching and changing perceptions of how companies are, including the marketing point of view market.
The study of consumer behavior is important when it comes to marketing of Halal products.The truth of the matter is, Muslim consumers are very much like any other segment of the consumer, demanding healthy and quality products, which must also comply with Shariah requirements.
McDonald’s in the Philippines is seen as a prime example, it has seen an influx of eight million patrons a year after getting a halal certification.Since becoming certified, “Halal, KFC, Burger King and Taco Bell have all seen an increase of 20 percent of the customer” (Hairalah, mentioned Hazair, 2007a: 13).
Consumers would turn their attention to a well-marketed product that does not have a halal mark but want to read the ingredients, in contrast to buying one with less credibility when a sports Halal logo.It is therefore important that we make each of the four tools of marketing mix that can be used to satisfy the customer and company goals.
Product, Packaging & Quality:
A successful marketing and Halal products can be regarded as a strong brand, and most importantly, do you know that customers want it.If a consumer buys a product in a Muslim Halal, is it because he is committed to the principles and teachings of Islam, it is also necessary product.
However, some Halal food manufacturers have developed to decrease the life attitude of buyers think the consumer remains dry and hard because they can not enjoy the product (El-Mouelhy, 2007).This attitude has changed.The quality is there and the desire of journalists to provide high quality Halal products.
According to El-Mouelhy (2007), this patronizing attitude is very real and common events.This has affected the Halal food trade between many countries.He stated that some of the oil-rich Muslim imports of poultry meat and use dairy products, some Muslim colleagues, who have had a lot of agriculture and livestock.
The exporters have been willing to buy from an importer, and sometimes not, or whether to maintain the quality of the answer to many other commitments.Although there are many complaints from exporters have done little to enhance or improve the situation.Unconsciously, buyer confidence is gone, and they began to look elsewhere, particularly non-Muslims.
El-Mouelhy also contends that any failure of Muslims Halal exporters recognizes that the consumer has the final say created a turning instead to such suppliers, who believe that the rights of consumers.Thus, journalists, non-Muslims, who could not hear or eat Halal foods throughout their lives, managed to Muslim Halal market.The reason – they knew the golden rule of marketing – the customer is king!
Thus, today, many Muslims, Halal poultry, meat, milk and other food substances are mainly in Europe, Australia, New Zealand and America.And consumers are happy because they just do not Halal food, but also high quality food (El-Mouelhy, 2007).
What to pack, it must be inefficient producers in the name of the Haram, or forbidden products in foodstuffs such as ham, chicken, beef Halal bacon or beer without alcohol.This can be misleading if the Muslims’ Halal consumers are well aware of these issues “(Hairalah borrowed Hazair, 2007a: 13).
Halal stickers should not be purely descriptive, but also be clear and understandable to consumers.Technology identifiable source of food components, especially if part of the diet includes familiar elements such as E-numbers, which “could cause confusion and problems with Muslim customers” (cited in Han Junaidah HJ Abu Bakar, 2007a: 5).
Easily recognizable, Halal certification stickers to promote the respect for religious Muslims, but it must be addressed in the future distinguishes it from other characters.Highly stylized Arabic fonts may appear on Islam-related stickers.Promotion, Public Relations & Advertising:
Brand Promotion and the key to click on the “Products”.”By creating a Halal mark, we (businesses) are able to come into contact with many people’s lives. … Creating a trusted brand is a Muslim (Halal) could be a mark of their power.”(Bayman, borrowed Hazair, 2007C).
In addition, participation in exhibitions and seminars on Halal products can only lead to more sales.It brings awareness of Muslims and non-Muslims in the availability of Halal products and suppliers / wholesalers at both national and international level.
Advertising is also an important part of marketing and sales.From the advertising point of view, the strategy depends on the Halal market is mostly populated by Muslims, or a mixture of different ethnic groups or entities.
Muslimienemmist�n In one case, where the presence of non-Muslims are only marginal, it should be emphasized, and Halal food features which ordinary people in society, which constitute the majority.
However, the religious society where Muslims form a significant proportion of the population, the product can mean the Halal label, so that members are aware of their role and contribute to product muslimimaailmas and ethnic media.Here, non-Muslims should emphasize the quality of the products.Pricing: Regarding the price, must be halal brand that creates and uses.Mark can add value to the product, which allows manufacturers to assess the ability of a higher price for their products.Good Halal brand, while high prices can attract or seduce non-Muslim consumers.
Conclusion:
Generally, businesses need to understand marketing and marketing halal significant as any other marketing products and the 4Ps of marketing mix and should be.They should also recognize that consumers are actually Muslims when they get the product they want, the provider is a promise kept, providing quality products, and Halalness the “product” is not decisive.There must be some kind of halal certification and reputable manufacturers to ensure power claims.