Country study is generally been undertaken when any person/company wants to go global. But before going so many aspects need to be analyzed such as culture, economic conditions, political structure etc. As in today scenario capital is one of scare resources which cannot be invested blindly. These factors make us aware about threats & opportunities and based on that one can take decision properly.
Country analysis helps to know about type of people staying in that country & what are their needs, which are areas which are yet not covered because overall success or failure depend whether we properly understood people needs or not and even we can use our competencies in proper direction.
There are many factors which needs to be studied & every factor has its own importance & it can directly or indirectly affect functioning of any industry/company such as economics, political, demographics, ethics, environment, technology etc.
Change always force company to bring something innovative which differentiate us from other competitor because we cannot stick with one strategy otherwise our competitor will take over advantage & grab our market. As in today scenario “Customers are King” & if they would be satisfied with us then & then they will purchase otherwise they will move towards other competitor products.
Economic factors helps to understand the overall growth of economy of that country in terms of GDP(Gross Domestic Product),level of inflation, Inflation level prevailing in the economy, tax policy etc. Any person who wants to establish their business in that country first look over such things as they may need finance & based on the interest rate they will demand for borrowing because if cost of borrowing increase then it will affect on revenue of the company.
To start any business in any country is not easy because in many countries without paying reward your work cannot be carried out as in India & Sweden there is a system of paying inducements to get your work done that’s why they are coming under list of corrupted country.
There has been significant revolution in all sectors & this is all because of Technology has changed people lives what we were earlier & what we are there has been significant difference in that. The overall functioning of operations has been changed Earlier people use to send telegram to tell about any happening which takes too much time but now you can make use of cell phones & can send message, email to let the other person Know about recent things.
The clothing industry has a very prominent place in the globe economy. Even the poorest of the globe household buys cloth for his daily Consumption. Cloth is the country’s primary need, India the biggest Consumer of garment in the globe.
The Swedish retail market is well developed and dominated by a small number of large chains. This is especially true for the volume trade of clothing, furniture and food, where it is common for several different chains to have the same owners. Swedish H&M is the third largest global clothing retailer in the world. And IKEA the world’s largest furniture retailer. The success of the two multinationals illustrates that the Swedish retail market is mature and innovative and can compete well in the international market.
In The west Bengal textile industry plays a significant role in the economy in India. Apart from that this industry even contributes to the industrial output, export and employment sectors of the city. Among the different kinds of textiles manufactured in the city, jute products helped Kolkata in gaining prominence in the industrial sector.
Political structure of every country is different. Some may be easy to follow and some may be strict. The attitude of government also needs to be seen because many times political uncertainty affects many businesses which come under their control. The regulation/deregulation of policies by government can make entry barriers strong/weak. There are various tax policy levied down & every business may some or the other way affected by this. Certain countries have very strict norms & regulations which affect the overall operations of any industry. They have to operate within that legal framework only.
There should be transparency in the work carried out & there should not be any malpractice in the operations which can hurt the interest of common man. People vary from one country to other in terms of their language, their religion etc. Every country have different languages some may be mostly spoken some may be less. As many times language creates barrier and also creates miscommunication.
The business which is established in any country should hire employees those who can speak fluently the language that is widely accepted by those people. As with this reason many companies are coming up with joint ventures. Many foreign companies are making alliances with that domestic company of that country. So, that they can enter directly into that country.
With analysis of demographic factor any industry/company can understand the overall behavior of people and they will plan their strategy keeping in mind the overall demographics of that country.
The overall macro environment helps to identify opportunities lying within that country & how one can take advantage of this opportunity by leveraging their competencies & by knowing the underlying threats that can affect at any point of time.
This type of analysis should be done initially so that industry /company can plan out their work in that direction & it does not harm the overall functioning of business in that country. Many companies are incurring lot of cost but it results fruitful to them as they can come to know that whom to target & who are our competitors.
Firstly we are giving in introduction of the Sweden country and also include overview (geographic location, currency language, religion etc) of country. In second chapter studying swot (strengths, weakness, opportunity, threats.) and steepled(social,technological,environmental,economical, political,legal,ethical,demographical.) analysis of clothing industry, in the Sweden and India country. And in third chapter include information about the west Bengal industry of India/Gujarat.
STUDY OF SWEDEN
Sweden is a Scandinavian country with a huge number of beach front islands and inland lakes, alongside endless boreal woods and glaciated mountains. Its primary urban communities, eastern capital Stockholm and southwestern Gothenburg and Malmo, are all waterfront. Stockholm is based on 14 islands. It has more than 50 spans, and in addition the medieval old town, Gamla Stan, regal royal residences and exhibition halls, for example, outdoors Skansen.
Colleges and Universities
Lund University, Uppsala University,
Land area 173,731sq mi
Island of Sweden total 20 Biggest area (golland -2994 km Biggest by population (hisingen-1,25,000)
Lack of Sweden vanem & homavan
River of Sweden lagan & Nissan
Ocean Baltic sea, Atlantic
RANK 7TH ( richest country of the world)
GDP composition by sector ( 2013) Agriculture 2%
Swedish krona to Indian ruppy 8.4248
National day 6 June
Topography of Sweden is a nation situated in Northern Europe on the Scandinavian Peninsula. It is circumscribed by Norway toward the west and Finland toward the east and it is along the Baltic Sea and the Gulf of Bothnia.
Sweden has a population of about 9.8 million in 2015. The north is less populated than the southern and central parts, mostly because of its colder climate.
The flag of Sweden is a Scandinavian cross that extends to the edges of the flag. This Scandinavian cross represents Christianity. The design and colors of the Swedish flag are believed to have been inspired by the present Coat of arms of Sweden of 1442, which is blue divided quarterly by a cross pattee of gold, and modeled on the Danish flag. Blue and yellow have been used as Swedish colors at least since King Magnus III\’s royal coat of arms of 1275.
\”Du gamla, Du fria\”, is the de facto national anthem of Sweden. It was originally named \”Sång till Norden” and the first words of its lyrics have become adopted as the title in the interim.
Lutheran Christianity is officially the largest religion in Sweden, with 6.2 million Swedish citizens being members of the Church of Sweden. The high membership figure is mainly due to the fact that until 1996 all newborn children with at least one parent being a member of the church were also made members. Other Christian Churches include the Catholic Church and the Eastern Orthodox Church. Islam is the second largest religion in Sweden, practiced by 5% of the population. The rest of the population are either irreligious or members of other religious groups
Sweden has a multi-party system with numerous political parties, in which no one party often has a chance of gaining power alone, and parties must work with each other to form coalition governments.
The Social Democratic Party (S; Socialdemokraterna) was the largest political party in the Swedish Riksdag with 112 of the 349 seats. The Social Democratic Party had led a single-party government from 1994 to 2006, and had been the major political power of Sweden for much of the 20th century. For the 2010 general election the Social Democratic Party collaborated with the Green Party and the Left Party and sought to form a Red-Green coalition government. Similar cooperation did not take place prior to the 2014 election. Their current party leader Stefan Löfven has said they could potentially collaborate with the Centre Party and the Liberal People\’s Party in a future government. By the 2014 general election the Social Democratic Party had been in opposition for eight years, the longest such period in over 100 years.
LATEST DEVELOPMENT IN SWEDEN
• Top performing economy in Europe
• Largest market in the Nordic region
• Strong retail sales growth for 18 consecutive years
• Wealthy consumers with high purchasing power
• Population growth and a large well-educated middle class
• Recognised as a trendsetting and progressive country
• Sophisticated and early adopting consumers
• Strong appetite for new international retail brands
• Well established test market
• Availability of attractive retail space
• Transparent market and easy to do business
• The Sweden is the first cashless society
• The Swedish government invest a higher proportion of gdp in RND then most other nation
1 AUTOMATIC IDENTIFICATION SYSTEMS
Getting completely lost is difficult today thanks to global positioning systems (GPS), which are now an essential part of our daily lives; embedded in various technologies from smart phones to in-car navigation systems. Swedish inventor Håkan Lans is credited with taking GPS technology one step further to create automatic identification systems (AIS), now widely used in the shipping industry for tracking ships and vessel traffic.
2 HIV TRACKER
A recent addition to the list of Swedish inventions is the HIV tracker: a sensitive device used for mapping out and detecting the spread of HIV and other viruses. Conceptualized by Doctor of Biotechnology Martin Hedström and his team at Lund University, the device can detect extremely low concentrations of poisons, viruses or other substances in liquids – which also makes it potentially invaluable for fighting bioterrorism.
3 HÖVDING BICYCLE HELMET
To help combat the issue of people not using bicycle helmets, Swedish company Hövding has developed a cyclist’s equivalent of a vehicle airbag: an ‘invisible’ helmet that inflates within 0.1 seconds and protects the head before impact. This helmet for the vain, which is worn around the neck as a collar that blends in with clothing, has sensors that detect any erratic patterns in the cyclist’s movements and deploy the airbag immediately when they sense an accident.
4 THREE-POINT SEATBELT
Now a standard requirement in every passenger vehicle saving around one life every six minutes, the three-point seatbelt was developed by Swedish inventor and safety engineer Nils Bohlin in 1959 for Volvo. It’s designed with a Y shape to spread out energy across a moving body during an accident.
Ultrasound is so integral to healthcare today that remembering a time when it didn’t exist is difficult. Along with German researcher Carl Hellmuth Hertz, Swedish physician Inge Edler devised the modern day electrocardiograms – a Doppler ultrasound of the heart – that are integral to monitoring cardiovascular health. This invention netted both Hertz and Edler a highly coveted Albert Lasker Clinical Medical Research Award in 1977.
CONTRIBUTION OF MAJOR INDUSTRIES IN GDP BY PERCENTAGE
In GDP (%)
Food and beverage 1.18
Wood , pulp and paper 1.3
Iron and Steel 3.9
Telecommunication equipment 1.6
Hotel and tourism 0.6
Gas & oil 1.4
LIST OF INDUSTRY WITH THEIR MARKET SHARE IN SWEDEN
List of industry Company
• Fashion industry H&M 83%
• Pharmaceuticals industry Oriole-KD 36%
• Chemical industry Vinnova 30%
• Wood pulp and paper industry Holmen 62%
• Telecommunication Equipment industry Samsung 25%
• Food and beverage industry Coffee Queen 15%
• Petrochemicals industry Lundin Petroleum 34%
• Steel industry ThyssenKrupp 41%
• Electronic industry Alfa Level 26%
• Aviation industry SAS 34%
• Banking industry Nordea 25%
• Telecommunication industry TeliaSonera 31%
• Hotel and Tourism industry Kempinski 15%
• Automotive industry Volvo 19%
EXPORT AND IMPORT STATISTICS IN
Exporter rank 28/136
Importer rank 28/136
GDP of exporter 44.5
GDP of importer 40.85
Sweden exports mostly machinery, motor vehicles, paper products, pulp and wood, iron, steel products, chemicals. The country imports machinery, petroleum and petroleum products, chemicals, motor vehicles, iron and steel; foodstuffs and clothing. European Union is by far its largest trading partner accounting for about 61% of exports and 72% of imports. Norway, Russia, The United States and China play also an important role.
TOP 10 EXPORT PARTNERS
TOTAL EXPORT IN %
TOP 10 IMPORT PARTNERS
TOTAL IMPORT IN %
OVERVIEW OF SELECTED INDUSTRIES:
The Swedish retail market is well developed and dominated by a small number of large chains. This is especially true for the volume trade of clothing, furniture and food, where it is common for several different chains to have the same owners. Swedish H&M is the third largest global clothing retailer in the world and IKEA the world’s largest furniture retailer. The success of the two multinationals illustrates that the Swedish retail market is mature and innovative and can compete well in the international market.
OPPORTUNITIES IN SWEDEN
Universal organizations are pulled in to Sweden for various reasons. The nation is a worldwide pioneer of advancement with an exceedingly talented labourforce, complex shoppers, smooth business techniques, openness to universal proprietorship and a steady economy first rank of Sweden as the best performing economy on the planet.
OPPORTUNITIES IN MOST RETAIL SEGMENTS
There have been a number of new openings during the last five years. Examples are Hollister, Desigual, River Island, Sephora, Apple Store, Zara Home, Habitat, Decathlon and Picard. There is also an increasing interest from premium brands like Prada, Stella McCartney, Ralph Lauren and more, in establishing themselves in the exclusive Bibliotekstan in Stockholm. In addition to that, food and beverage players are also entering the market. For example, the US coffee giant Starbucks is to expand in Stockholm and open its second coffee shop in the Swedish capital. Jamie Oliver\’s Italian, KFC and Dunkin Donuts are also about to enter.
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