Kao Corporation Executive Summary In this project, I have chosen the Fast Moving Consumer Product industry as the topic of study. First of all we will take a brief look at how the industry started in the late 19th century as soap making companies and slowly evolving into some of the most successful multidomestic company … Read more
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John Lewis – The Workings of the Partnership This report contains analysis of the internal and external environment in the form of SW)T analysis, as well as an analysis of the strategic fit and recommendations that could be drawn as a result. 1 Introduction The purpose of this report is to look at the John … Read more
Critically examine the main drivers of Nike’s growth. Critically appraise the strategic approach, and propose strategic options to sustain their growth. Analyse their strategic choices with their options- why they made the choices that they did and recommendations. Has their strategic focus changed? Look for critical success factors, matches and mismatches. Identify any key areas … Read more
Introduction, Company Profile and Current Strategy Diageo is one of the world’s largest alcoholic drinks companies, leading the global market in flavoured alcoholic beverages (such as Smirnoff Ice), and spirits. In this regard it is still very similar to several of its major rival companies, including Allied Domecq, Pernod Ricard or CCU, all of who … Read more
STRENGTHS: Hsbc is one of the best well capitalised banks and that is why it is least affected by the recent economic events as compared to the others bank. As well capitalised, it also needs to borrow less money from the government hence more autonomy. Despite of the economic instability around the world hsbc is … Read more
Introduction One of the most critical processes of management of any company is the formulation of a strategy. Strategic planning therefore must combine a number of internal and external factors putting in mind how these factors affect the performance of the company. However in the ever dynamic business world some of these factors may not … Read more
SWOT analysis for Dell Company This is a Strength, Weaknesses, Opportunities and Threats (SWOT) analysis which is the examination of a company according to its internal and external factor besides considering the positive and negative impacts. The internal analysis evaluates the capabilities of a company with close and careful examination of all the strengths and … Read more
Strengths: Xerox is a technology and services corporation. Xerox has a strong corporate brand, which is synonymous with its products i.e. copiers, printers, fax machines which it provides a range of document equipment, software solutions and services. In addition the company provides paper services offering its customers 100% recycled paper They develop efficient working solutions for companies … Read more
Strengths Established name brand that is identified with reasonable to cheap pricing and bargain pricing. Wal-mart is a store that most individuals when they are on a low budget and still want to buy what they set out to buy – visit. Wide network of stores and therefore it is accessible to all types of … Read more
Virgin Media Virgin Media is an innovative new media company that was formed as a result of a merger between NTL and Telewest and then a re-branding as Virgin Media. Its main strength lies in the branding and the innovation that the name Virgin offers. Internally, Virgin Media is the only company in the United … Read more
TESCO Group Strengths TESCO have secured commercial standing within the global market place winning Retailer of the Year 2008 at the “World Retail Awards”. This can be used for marketing campaigns to drive advantage towards the demographic base for future growth and sustainability. In an environment where global retail sales are showing decline or level … Read more
Sir Robert McAlpine Sir Robert McAlpine is one of the longest established construction companies in the United Kingdom. The company started trading in 1869 and now employs a total of 1,500 people, producing a turnover of £1.1 billion. Sir Robert McAlpine covers a wide range of engineering and construction projects such as petrochemical, power generation, … Read more
Royal Dutch / Shell Global SWOT Analysis Strengths Shell’s current investments in exploration will help ensure continued activity over coming decades. Research into biofuels, solar power, wind power and energy from hydrogen helps the organisation diversify in a market where ecological issues are of increasing concern, and also addresses issues of the longevity of fossil … Read more
Strengths Nike, Inc is listed in NYSE and positioned as a US headquartered worldwide sportswear trader and supplier that: Contracts with about 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to Fortune 500 companies which 2007 total revenue exceeded 16 … Read more
McDonalds Corporation Strengths McDonalds has built up huge brand equity. It is the No. 1 fast-food company by sales, with more than 31,000 restaurants serving burgers and fries in almost 120 countries. Sales, 2007 (11,4009 million), 5.6% sales growth. Good innovation and product development. It continually innovates to retain customers in the business. The McDonalds … Read more
Johnson and Johnson Strengths Worldwide sales have grown 14% indicating a strong position for the global group. The business model adapted by Johnson and Johnson fundamentally uses the adaptation of entrepreneurial values in order to retain an edge within the market place. Working with intensive scientific notions Johnson and Johnson utilise a varied expanse of … Read more
Strengths ING is a long established brand and is known for solidity and has been named in the Interbrand list. The organization has diversified into different financial services, such as banking, investments and insurance thus making it a well-known name and a big player in the financial industry worldwide. ING is well known for its … Read more
IKEA Strengths IKEA have a strong internationally known brand attracting key demographic customer groups. The IKEA business model is unique in its construction and execution with little direct competition on a like for like basis. Success has been driven from the price architecture offering value to the customer in innovative but functional products. Despite the … Read more
HSBC Group Strengths The bank is well capitalised and this has enabled it to perform relatively well against other banks in recent economic events. The level of capitalisation means that, going forward, the bank is unlikely to need to borrow from the UK government: this will enable it to retain more autonomy. The bank has … Read more
HBOS plc: Strengths: HBOS as a group employ over 72,000 people worldwide HBOS is the United Kingdom’s largest provider of mortgages and savings accounts. HBOS is the number one provider of investment products in the United Kingdom, helping to provide financial solutions for both corporate and retail customers HBOS has 23 million retail customers HBOS are … Read more
Strengths A long established name that has been in existence for over one hundred years. This gives the customers a sense of security when dealing with the organization. The organization has diversified into many different areas of the energy industry and has many strong brands under its main umbrella group. The organization in the past … Read more
EBay Strengths EBay offer the largest sole on-line marketplace operating on a global scale. Seasonal sales analyses for on-line retailers in 2007 were concluded with EBay ranking the highest for popularity with consumers. The diversity of product categories within the marketplace provides product choice and caters for multiple demographic groups within the marketing mix. EBay … Read more
Strengths BT (a BT Group plc subsidiary) is the UK’s lead broadband Internet provider and fixed line telecommunications operator that: Provides global telecommunication services in more than 170 countries worldwide; Participates in London and New York Stock Exchange and is listed in the FTSE 100 Index; Provides most British fixed-line telephones with local loop and trunk network … Read more
Strengths BP is ranked at the world’s 3rd largest energy company and is positioned as a multinational oil company headquartered in London that: Operates petrochemical businesses worldwide through the network of its subsidiaries and retail brands(Amoco; ARCO; BP Express, BP Connect; BP Travel Centre; ampm; Burmah Castrol etc) Participates in London Stock Exchange, IPO in … Read more
Barclays Bank PLC Strengths Barclays has a widespread global presence, allowing it to spread risk and enjoy economies of scale. The Barclays brand is well-established historically and continually promoted, for example through sponsorship of Premier League football. Barclays is particularly associated with innovation. It brought out the first credit card in 1966, and has continued to develop cards, most … Read more
How to write a business essay
When writing a business essay in fields such as Management, Marketing, Finance or any other business related topic, adherence to specific guidelines is essential in developing a piece of work that is insightful, well-structured and fascinating.
Guidelines are also essential in coming up with an essay that is coherent, perceptive and credible. The most noteworthy deliberations regarding writing a business essay are that it offers related content as well as its concepts and ideas being backed by qualified references or examples. Other essential factors to be considered when coming up with a business essay include use of appropriate language, design and presentation.
The following sections offer fundamental guidelines on how to write a business essay.
Before writing commences
1. Scrutinise the essay question
Ascertain precisely what the essay title/question is asking you to discuss. Examine the exact wording to work out the methodology you need to adopt. Key words which are frequently used in business essay questions include ‘interpret’, ‘analyse’, ‘review’, ‘illustrate’, ‘criticise’, ‘compare’, ‘examine’, ‘describe’, ‘compare’ or ‘explain’. If you are formulating your own essay question, choose a topic that interests you, for this will make the process of essay writing more entertaining. Then narrow it down so that only one point or central idea is debated in association to that topic.
2. Research the material to be used for your business essay
In formulating an outstanding essay paper, carrying out good research is critical. Whether you search for research material using the internet or at the library, always choose information from academic sources that are reputable. These sources may include case studies or articles from official journals such as the Journal of Management, or books noted by professionals, researchers or scholars on the same topic or subject matter. Academic sites such as http://questia.com, http://scholar.google.com and https://emeraldinsight.com offer abundant resources for a wide range of business topics. As you write your essay, remember to note the specifics of your information sources (such as title, publisher, author, page numbers, place and date of publication) so that you can offer credit to them.
3. Come up with an outline plan for your business essay
Creating an outline plan or a business plan for your essay will help you organise your main ideas and arguments so that they can be represented in a coherent sequence once you come to write the essay. Note down the major points you’d like to include in the essay’s introduction, main body and conclusion.
Writing your Business Essay
Learning how to write a business essay is not just about writing the essay. You need to come up with a first draft of your essay as per the structure of your outline plan. Try to use a precise, clear language and business terminology which is constructive in putting your points across. On every account avoid the use of jargon. To present your work logically, the following essay format is recommended. It may not be necessary to include all the components discussed; only those that add value to the essay are recommended.
To start with, in the introduction part of your essay, outline your comprehension of the essay question and state how you’re going to tackle it. Make sure that you clearly define the objectives of the essay. Objectives determine the scope of your essay setting out precisely what you are reaching a conclusion for. In this section, you may want to include definitions of relevant business terms.
In the background part of the essay, offer some ground theory on the essay topic or company to be discussed if working on a case study. Further, in the findings part of the essay, (in reference to the sources you’ve collected), carry out a comprehensive analysis of the topic. Make sure that you critically evaluate viewpoints from a number of authors in order to offer a rational discussion and tackle reasons for and against the argument presented. Examine correspondences and approaches that conflict and exhibit independence of thought by offering your own outlook. Correctly structure your ideas and link paragraphs in order to make the presented information seamlessly flow from one idea to another. Throughout this section always remember to reference your citations as per the referencing method recommended in the university guidelines such as footnotes or Harvard. Quotation marks are used to indicate an exact phrase as taken from an information source. If you are paraphrasing, give the reference at the end of the sentence/s paraphrased. The number of references that can be used often depends on the nature and length of your essay. Ten references for every 1000 words is an effective rule.
Finally, in the conclusion part of your essay you should reach your final conclusion by logical reasoning. Discussions undertaken in the main body of the essay should be pulled together concisely. Unequivocally state your outlook as the final result, making sure that you answer the question presented in the introduction section as fully as possible. This final part should also be regarded as a chance to express any recommendations for future action or further investigation on the topic.
Besides, if you adopted the Harvard referencing method, give a list of all used references in alphabetical order. Also, this part constitutes of any supportive content (such as charts, graphs, or written text) that is too enormous to include in the main body.
Proofreading and Editing your Business Essay
Make sure you print a copy of your first draft and read through it. Use a checklist to aid you in marking up any stylistic or grammatical errors, improvement areas and weak arguments. A checklist example could include the questions such as: Is your content put forward in a logical order? Is the essay question answered? Is the essay content relevant and accurate? Is the language precise and clear? Is the punctuation and spelling up to standard? Have you backed your major points with examples and arguments? Are your sources all properly referenced?
Modify the parts of the essay that do not please you and correct any spelling errors or punctuation. Continue to edit and proofread your essay up to the point where you can’t add any value to it.
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