Positioning and product portfolio decision

1. Introduction: 1.1 Content The study describes the effects an engineering solution provider faces, when in one of its business segments, it loses substantial market share by the introduction of an innovation. It describes how a company pioneered in a certain segment becomes a follower due to a certain disruptive innovation brought in by competitors … Read more

Indian sugar industry

I. INTRODUCTION A) Sugar industries advancement is the backbone of the economic development of India. Sugar industry is the second largest agriculture based industry which contributes highly to the social economic development of India B) Sugar industry is a major source for creating employment which is 7.5 per cent of the Indian economy. C) Sugar … Read more

Supply and demand

Introduction: Characteristics of the market economy, such as demand and supply, may be considered on their own, independently from each other only in a theoretical example. In terms of the real economy, they are interconnected through the price mechanism which in turn may have a number of provisions connected. The food crisis speaks true about … Read more

Supply and demand situation

Introduction: The purpose of this framework is to investigate the changes of international prices of wheat during the period from the year 2000 to 2015. Characteristics of the market economy, such as demand and supply, may be considered on their own, independently from each other only in a theoretical example. In terms of the real … Read more

The Triple-A Supply Chain

The Triple-A Supply Chain article contains three components that will help organisations to build or strengthen their supply chain better and faster than their competitors. These three components are agility, adaptability and alignment. According to Lee, adapting the Triple – A in the supply chain from a company will finally offer a sustainable competitive advantages. … Read more

Consumer Behavior

This is the study of the habit connected to consumers and the aspect of their desires as far as the products they want are concerned. The consumer behavior is blends of various theories which are follow the three hierarchies of effects. They are Affects, the Behavior and Cognition. It is commonly called the ABC model … Read more

What ingredients do the entrepreneur need to establish and run a business successfully?

INTRODUCTION Business generally involves the development of an idea of making profit from offering goods, services or both to consumers by an individual, private organization or government. It has been defined in a number of way by different scholars. According to Hughes and Kapoor (2012: 10), “Business is the organized effort of individuals to produce … Read more

determinant variables of loyalty in an university-stakeholder setting

2.1. Introduction As stated in the previous chapter, this study aims to uncover and validate determinant variables of loyalty in an university-stakeholder setting. As a knowledge institute, Fontys has the unique position to offer services that are beneficial to their own customers (students), but may simultaneously also be beneficial to others. In return, those who … Read more

CSR (Corporate Social Responsibility)

1.INTRODUCTION The enthusiasm for CSR is developing among organizations, yet the reasons are variable. Nonetheless, the dedication can to a great extent be clarified by expanding weight from partners (McWilliams et al. 2006). The weight is communicated by clients, as well as by workers, suppliers, bunches, non-administrative associations and governments. The enthusiasm for CSR has … Read more

Country study and Analysis

Country study is generally been undertaken when any person/company wants to go global. But before going so many aspects need to be analyzed such as culture, economic conditions, political structure etc. As in today scenario capital is one of scare resources which cannot be invested blindly. These factors make us aware about threats & opportunities … Read more


1.1. Historiography of transnational corporations research At the beginning of XXI century transnational corporations are considered as one of the biggest challenges for current international economic order because their decisions affect in a large extent national economies. Transnational companies are companies that exercise management control over the operations performed on several national markets. A transnational … Read more


1.2 Background of Study In the early history of Islam, the injunction relating to the prohibition of riba or interest was strictly observed and adhered to. Gradually the declining of the religion adherence among the Muslims coupled with the spread of Western influence as a result of the long period of colonial domination of Muslim … Read more

Business Start-up study

1.7 DEFINITION OF TERM 1.7.1 BUSINESS START-UP SME Corp,(2017) Malaysia provides assistance and support for business startups at different stages of growth and strives to build a vibrant start-up landscape where innovative start-ups can flourish and grow in a sustainable manner. Definition of Startup is the business that is run in less than 6 months … Read more

Small scale industries

INTRODUCTION 1.1 OVERVIEW OF SMALL SCALE INDUSTRIES In India, the small-scale industrial sector has been a key contributor to the Gross Domestic Product (GDP). This sector in India is measured to have a huge growth panorama with its wide range of products. With 40% contribution in total industrial output and 35% contribution towards exports, the … Read more

Jiu-jitsu business plan

Gracie Jiu-jitsu Knoxville Gracie jiu-jitsu Knoxville is a startup corporation that provides men, women and children the opportunity to improve their physical fitness, mental well-being, and self-defense awareness through martial arts training. The school contributes to the Knoxville community by bringing neighbors together to participate in a rewarding physical activity tailored to individual needs. I … Read more


Introduction Company history and background Adidas AG adapted as Adidɑs since 1949 is a multinational partnership, established and headquartered in Herzogenaurach, Germany that outlines and fabricates shoes, dress and embellishments. It is the biggest sportswear producer in Europe and the second biggest on the planet after Nike. It is the holding organization for the Adidas … Read more

Enterprise Risk Management – ERM

Risk taking is a characteristic piece of any enterprise establishment, yet isn’t regularly expressed in the definition of business choices. The term Risk has often been connected with unwanted events, and risk management has been characterized as investigating and limiting the likelihood and effect of undesirable events. This is just a single analysis of the … Read more

Quality inspection and assurance

In today’s rapidly changing and yet more competitive international market quality has become something that more and more businesses are focused on. The reasons are very clear. In this market your strategy can either be to go about the price route (i.e. competing on price) or justifying the extra price by providing better quality product … Read more

Advancements in Procurement Practices and Supply-Chain Management…


Get out of my space – business idea

Executive Summary Get Out Of My Space (GOOMS) was founded by four friends in 2014, and has had a focus on defying what people thought possible of us. In the summer of 2018 GOOMS’ producing a show, ‘Umbra’, in collaboration with Theatre with Teeth, that will once again go above and beyond people’s expectations. In … Read more


GAP ANALYSIS During children’s programs, food advertisements are shown with visuals containing violent behavior, disrespect of values and showing that children can steal as it is a fun thing to do. Such behavior which is promoted on television through advertisements and commercials are enforcing the same behavior among young and middle age kids. (Brewster, 2009) … Read more

The Relationship Among Enactment, Organizing, and Sensemaking

‘The basic idea of sensemaking is that reality is an ongoing accomplishment that emerges from efforts to create order, and make retrospective sense of what occurs’ (Weick, 1995). The concept of sensemaking is related to the philosophical stream of social-constructionism. This movement views the construction of reality rather as an outcome of social interaction than … Read more


1. INTRODUCTION The success and survival of organizations depends upon the performance and satisfaction of their employees and hence organizations have to meet their demands in order to retain their talent. The unprecedented nature of business which is characterized by dynamic working environment, fast changing global economy, technology driven business, and cut throat competition has … Read more

How to write a business essay

When writing a business essay in fields such as Management, Marketing, Finance or any other business related topic, adherence to specific guidelines is essential in developing a piece of work that is insightful, well-structured and fascinating.

Guidelines are also essential in coming up with an essay that is coherent, perceptive and credible. The most noteworthy deliberations regarding writing a business essay are that it offers related content as well as its concepts and ideas being backed by qualified references or examples. Other essential factors to be considered when coming up with a business essay include use of appropriate language, design and presentation.

The following sections offer fundamental guidelines on how to write a business essay.

Before writing commences

1. Scrutinise the essay question

Ascertain precisely what the essay title/question is asking you to discuss. Examine the exact wording to work out the methodology you need to adopt. Key words which are frequently used in business essay questions include ‘interpret’, ‘analyse’, ‘review’, ‘illustrate’, ‘criticise’, ‘compare’, ‘examine’, ‘describe’, ‘compare’ or ‘explain’. If you are formulating your own essay question, choose a topic that interests you, for this will make the process of essay writing more entertaining. Then narrow it down so that only one point or central idea is debated in association to that topic.

2. Research the material to be used for your business essay

In formulating an outstanding essay paper, carrying out good research is critical. Whether you search for research material using the internet or at the library, always choose information from academic sources that are reputable. These sources may include case studies or articles from official journals such as the Journal of Management, or books noted by professionals, researchers or scholars on the same topic or subject matter. Academic sites such as http://questia.comhttp://scholar.google.com and https://emeraldinsight.com offer abundant resources for a wide range of business topics. As you write your essay, remember to note the specifics of your information sources (such as title, publisher, author, page numbers, place and date of publication) so that you can offer credit to them.

3. Come up with an outline plan for your business essay

Creating an outline plan or a business plan for your essay will help you organise your main ideas and arguments so that they can be represented in a coherent sequence once you come to write the essay. Note down the major points you’d like to include in the essay’s introduction, main body and conclusion.

Writing your Business Essay

Learning how to write a business essay is not just about writing the essay. You need to come up with a first draft of your essay as per the structure of your outline plan. Try to use a precise, clear language and business terminology which is constructive in putting your points across. On every account avoid the use of jargon. To present your work logically, the following essay format is recommended. It may not be necessary to include all the components discussed; only those that add value to the essay are recommended.

To start with, in the introduction part of your essay, outline your comprehension of the essay question and state how you’re going to tackle it. Make sure that you clearly define the objectives of the essay. Objectives determine the scope of your essay setting out precisely what you are reaching a conclusion for. In this section, you may want to include definitions of relevant business terms.

In the background part of the essay, offer some ground theory on the essay topic or company to be discussed if working on a case study. Further, in the findings part of the essay, (in reference to the sources you’ve collected), carry out a comprehensive analysis of the topic. Make sure that you critically evaluate viewpoints from a number of authors in order to offer a rational discussion and tackle reasons for and against the argument presented. Examine correspondences and approaches that conflict and exhibit independence of thought by offering your own outlook. Correctly structure your ideas and link paragraphs in order to make the presented information seamlessly flow from one idea to another. Throughout this section always remember to reference your citations as per the referencing method recommended in the university guidelines such as footnotes or Harvard. Quotation marks are used to indicate an exact phrase as taken from an information source. If you are paraphrasing, give the reference at the end of the sentence/s paraphrased. The number of references that can be used often depends on the nature and length of your essay. Ten references for every 1000 words is an effective rule.

Finally, in the conclusion part of your essay you should reach your final conclusion by logical reasoning. Discussions undertaken in the main body of the essay should be pulled together concisely. Unequivocally state your outlook as the final result, making sure that you answer the question presented in the introduction section as fully as possible. This final part should also be regarded as a chance to express any recommendations for future action or further investigation on the topic.

Besides, if you adopted the Harvard referencing method, give a list of all used references in alphabetical order. Also, this part constitutes of any supportive content (such as charts, graphs, or written text) that is too enormous to include in the main body.

Proofreading and Editing your Business Essay

Make sure you print a copy of your first draft and read through it. Use a checklist to aid you in marking up any stylistic or grammatical errors, improvement areas and weak arguments. A checklist example could include the questions such as: Is your content put forward in a logical order? Is the essay question answered? Is the essay content relevant and accurate? Is the language precise and clear? Is the punctuation and spelling up to standard? Have you backed your major points with examples and arguments? Are your sources all properly referenced?

Modify the parts of the essay that do not please you and correct any spelling errors or punctuation. Continue to edit and proofread your essay up to the point where you can’t add any value to it.

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