BUSINESS PROBLEM: I don’t think there is anybody out there who does not know what a Barbie doll is. It has been one of the most iconic dolls since its introduction in 1959. Even though Barbie is a huge hit throughout the world, over the years, Mattel has been mainly facing criticism over projecting beauty … Read more
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Before entering any new market, it is crucial to conduct sufficient market research in order to prevent a failure. When considering entering a new country, it may be useful to conduct a PESTEL analysis in order to gain further knowledge of this market. This analysis involves looking at the political, economic, social, technological environments. When … Read more
Executive Summary Alaska Airlines: Navigating Change gives us the backend perspective of how leadership turned a struggling airline company back to the epitome of their industry. Shedding light on a multitude of flawed operational processes and instability throughout their organization hindering them from reaching their full potential. Some of the biggest problems contributing to the … Read more
Every business has its strengths and weakness, to analyze Valueshops’ SWOT analyses was used. After a thorough research and analyses, Valueshop has carried its SWOT analyses as such: Strength The biggest strength of Valueshop is that they provide range of products, so that everyone’s needs are catered for. This is beneficial since it allows Valueshop … Read more
Burger King is a global fast food restaurant which comes from America. The chain was founded in 1953 in Florida. David Edgerton and James McLamore were the owners of big fast food industry. The first original name of global industry was Insta-Burger King. Until year 2011, Burger King opened 12,400 outlets. They were located in … Read more
1. Executive Summary 2. Company Overview According to (Koshal, 2011) a company is the entity which is separate to where business is carried out. When the business has been certified as a company the owner’s liability is limited. All loss, loans and debt is the responsibility of the company therefore creditors are unable to take … Read more
Market entrance is the technique of a firm to pass in the market of a current item or how much an item or brand is purchased, utilized, or known by a specific assembly of clients. The measure to guarantee market access, could be putting forth to bring down costs, giving volume rebates or packaging ( … Read more
Due to the increasingly complicated financial risks and fictional reporting, changing expectations in the distinct business organizations as well as the rapid development of economic integration, corporate governance has been placed on the worldwide agenda in recent fifty years. Moreover, the essence of modern corporate governance is shifting from a mode of shareholder primacy which … Read more
Strategic Leadership and Organisational Transformation (MAN7068) Individual Report – Debarun Maitra — S17159950 Dr. Abdul – Razak Alhassan & Dr. Imran Akhtar Part One: Critical Review of Academic Material (1068 Words) Part Two: Critical Appraisal, Evaluation and Justification of Change within an International Organisation (2004 Words) Total: 3072 Words Abstract The following critical review serves … Read more
Introduction This study examines the factors impacting changes in the global environment of Company A which is a Chemical Production Organization and their HR strategies, policies and practices. Company A was established in 1986, this company produces chemical cleaning and maintenance products for the domestic, commercial, institutional and industrial Market. Its main product is Liquid … Read more
Human kind has experienced change throughout history, influencing agricultural practices and techniques enabling civilisations to grow and flourish. Change in the way we move around the world and interact with each other has caused change and massive upheaval. Change is natural and inevitable, those who seek to stop change are fighting against the natural force … Read more
Liverpool football club was founded in 1892, playing in the top tier of English football known as the Premier League. Currently competing in the UEFA champions league, FA cup and league cup. The club has won 18 league titles, 8 league cups, 7 FA cups, 15 Community Shields, 3 UEFA super cups and 5 European … Read more
Product Service System (PSS) is an emerging global trend to minimize the environmental impacts on both productivity and consumption. It also looks after the long-term relationship with customers by providing them integrated services. Having a look at India which is sixth largest economy and forth largest agriculture sector, agriculture plays a pivotal role for the … Read more
HRM is a organisational function that will focus on the management of Auto-Elec employees and also the recruitment and selection process. It will increase employee performance to the highest level in respect to their role within Auto-Elec, whilst also providing direction for all employees by concentrating on the practices and policies that directly affect their … Read more
According to Prosci’s definition of Change management is the [application of] the set of tools, processes, skills and principles for managing the people side of change to achieve the required outcomes of a change project or initiative. This report going to examine changes that currently occur in Novotel London Paddington with different factors that encourage … Read more
Company overview Wonder Waffle Co. is situated in London. It has been owned and managed by two of its partners, who are equally responsible for all the loses and profits associated with the organization. Mr Patrick looks after the sales, marketing and manages the employees and the customers of the company. Miss Scarlett supervises all … Read more
The report provides a critical examination of the competitive position of Dabur in domestic and international market by conducting a detailed analysis of the effectiveness and efficiency of the key success factors which help in evaluating the possibilities of launching the company in the UK. Also, the value chain analysis discovered the core competencies of … Read more
Industry Information The total industry size in terms of sales is ever increasing with the financial statistics according to Apple’s website, from a press release on January 28, 2020 stating that “apple is providing the following guidance for its fiscal 2020 second quarter” (Quayle, 2020). The statistics show “revenue between $63.0 billion and $67.0 billion, … Read more
EXTERNAL ANALYSIS 1. PESTEL ANALYSIS 1.1 Economic • Membership Fees – In 2017 Costco generated $2.85 Billion in membership fees alone. • Employment – In 2017, Costco employed 133,000 full-time employees and 98,000 part-time employees. Pay ranges between $13.50/Hr up to $60.00/Hr with Benefits. • Costco generate an average Annual Revenue of $170 Million per … Read more
The mission of Oculus is ‘to enable people to have meaningful interactions regardless of physical distance’ (Oculus, 2019), and the vision is ‘building the future of VR’ (Oculus, 2019). Broadly defined, Oculus is operating in the industry of digital entertainment (Oculus, 2019). More narrowly, the industry of Oculus could be defined as the industry of … Read more
The Kimberly-Clerk Corporation involves in manufacturing of disposable products for the consumers. The corporation has planned a 2022 sustainability goal. In this sustainability goal, the organization is trying to implement a Zero-waste plan by 2020. The organization used flexible plastic film as a product. This product is lighter and hygienic in nature. However, the perception … Read more
Functional Analysis Introduction Additionally to identifying the needs of the target group, it is important to investigate the purpose of other communication products, that have been previously established and used in similar contexts. Therefore, it is important to understand how specific communication products are typically designed to seem appealing, create desire, and persuade the target … Read more
Introduction In this assignment, I will be writing about Tesco. I will be including a PESTEL analysis. I will be going through all the different factors of Tesco and how it affects the company in various ways whether its cultural factors or economic factors. I will be mentioning the history for Tesco to give a … Read more
DigitalHand is a digital agency that aims to provide digital solutions for small and medium-sized enterprises (SMEs) that are looking to increase their online presence. We have categorized our services to three major folds – Digital Marketing, Web Development and Graphics Design and plan to expand on to mobile app development in the future. We … Read more
Portfolio 1: Overview of the Brewing Industry The case study concentrates on the market conditions of the brewing industry in the United Kingdom especially from the largest remaining brewers, Marston’s and Greene King (Stephen, and Barry, 2007). The brewing industry has seen a significant change because of the varying demands and structure in the market. … Read more
How to write a business essay
When writing a business essay in fields such as Management, Marketing, Finance or any other business related topic, adherence to specific guidelines is essential in developing a piece of work that is insightful, well-structured and fascinating.
Guidelines are also essential in coming up with an essay that is coherent, perceptive and credible. The most noteworthy deliberations regarding writing a business essay are that it offers related content as well as its concepts and ideas being backed by qualified references or examples. Other essential factors to be considered when coming up with a business essay include use of appropriate language, design and presentation.
The following sections offer fundamental guidelines on how to write a business essay.
Before writing commences
1. Scrutinise the essay question
Ascertain precisely what the essay title/question is asking you to discuss. Examine the exact wording to work out the methodology you need to adopt. Key words which are frequently used in business essay questions include ‘interpret’, ‘analyse’, ‘review’, ‘illustrate’, ‘criticise’, ‘compare’, ‘examine’, ‘describe’, ‘compare’ or ‘explain’. If you are formulating your own essay question, choose a topic that interests you, for this will make the process of essay writing more entertaining. Then narrow it down so that only one point or central idea is debated in association to that topic.
2. Research the material to be used for your business essay
In formulating an outstanding essay paper, carrying out good research is critical. Whether you search for research material using the internet or at the library, always choose information from academic sources that are reputable. These sources may include case studies or articles from official journals such as the Journal of Management, or books noted by professionals, researchers or scholars on the same topic or subject matter. Academic sites such as http://questia.com, http://scholar.google.com and https://emeraldinsight.com offer abundant resources for a wide range of business topics. As you write your essay, remember to note the specifics of your information sources (such as title, publisher, author, page numbers, place and date of publication) so that you can offer credit to them.
3. Come up with an outline plan for your business essay
Creating an outline plan or a business plan for your essay will help you organise your main ideas and arguments so that they can be represented in a coherent sequence once you come to write the essay. Note down the major points you’d like to include in the essay’s introduction, main body and conclusion.
Writing your Business Essay
Learning how to write a business essay is not just about writing the essay. You need to come up with a first draft of your essay as per the structure of your outline plan. Try to use a precise, clear language and business terminology which is constructive in putting your points across. On every account avoid the use of jargon. To present your work logically, the following essay format is recommended. It may not be necessary to include all the components discussed; only those that add value to the essay are recommended.
To start with, in the introduction part of your essay, outline your comprehension of the essay question and state how you’re going to tackle it. Make sure that you clearly define the objectives of the essay. Objectives determine the scope of your essay setting out precisely what you are reaching a conclusion for. In this section, you may want to include definitions of relevant business terms.
In the background part of the essay, offer some ground theory on the essay topic or company to be discussed if working on a case study. Further, in the findings part of the essay, (in reference to the sources you’ve collected), carry out a comprehensive analysis of the topic. Make sure that you critically evaluate viewpoints from a number of authors in order to offer a rational discussion and tackle reasons for and against the argument presented. Examine correspondences and approaches that conflict and exhibit independence of thought by offering your own outlook. Correctly structure your ideas and link paragraphs in order to make the presented information seamlessly flow from one idea to another. Throughout this section always remember to reference your citations as per the referencing method recommended in the university guidelines such as footnotes or Harvard. Quotation marks are used to indicate an exact phrase as taken from an information source. If you are paraphrasing, give the reference at the end of the sentence/s paraphrased. The number of references that can be used often depends on the nature and length of your essay. Ten references for every 1000 words is an effective rule.
Finally, in the conclusion part of your essay you should reach your final conclusion by logical reasoning. Discussions undertaken in the main body of the essay should be pulled together concisely. Unequivocally state your outlook as the final result, making sure that you answer the question presented in the introduction section as fully as possible. This final part should also be regarded as a chance to express any recommendations for future action or further investigation on the topic.
Besides, if you adopted the Harvard referencing method, give a list of all used references in alphabetical order. Also, this part constitutes of any supportive content (such as charts, graphs, or written text) that is too enormous to include in the main body.
Proofreading and Editing your Business Essay
Make sure you print a copy of your first draft and read through it. Use a checklist to aid you in marking up any stylistic or grammatical errors, improvement areas and weak arguments. A checklist example could include the questions such as: Is your content put forward in a logical order? Is the essay question answered? Is the essay content relevant and accurate? Is the language precise and clear? Is the punctuation and spelling up to standard? Have you backed your major points with examples and arguments? Are your sources all properly referenced?
Modify the parts of the essay that do not please you and correct any spelling errors or punctuation. Continue to edit and proofread your essay up to the point where you can’t add any value to it.
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