This business plan contains calculations of average prices, which may differ from others opinion. Therefore, the information provided in this business plan is based on the data obtained by me by analyzing the information provided mainly by Russian information and analytical agencies. In this article I will draw up a detailed business plan company for tailoring and clothing repair startup in Russia with calculations of costs and revenues.
Content:
1. Service description;
2. Market analysis;
3. SWOT-analysis;
4. Capacity assessment;
5. Organizational and legal aspects;
6. Preparation of marketing plan;
7. The calculation of income;
8. Preparation of the production plan;
9. Organizational plan;
10. Financial plan;
11. Risks.
Approximate data:
Monthly income – 405 000 rubles(4710 GBP).
Net profit (RAS) – 157 000 rubles(1825 GBP).
Initial costs-310 300 rubles(3608 GBP).
Return on investment – from 2 months.
Service description
This article will discuss the business plan of a small company engaged in tailoring in Russia, as well as the repair of ready-made clothing to the orders of its customers. It is also assumed that the restoration of textiles. Sales of products will be produced through the Atelier, where they will work the professional staff.
We will consider the legal aspects of this business, the risks and difficulties, will calculate the planned revenues and expenses, will draw conclusions about the level of profit and return.
Analys of the market
Before proceeding to the development of their own project, any competent businessman should analyze the market of the industry in which he is going to open his own business.
At the present time, the domestic light industry is in a serious and already quite protracted crisis.
If you look at the graph, you can immediately see that the dynamics are disappointing. In comparison with 2005 began to make goods much less. And all this despite the fact that the demand for textile products is constantly increasing. In addition, the clothing is not the product that they buy every day, but it is necessary for everyone.
Fashion has a huge impact on consumers. Today, many fluctuate between expensive goods from Italy and cheap from China. The first have high quality and exclusivity, which can not be said about the second category. People with low incomes prefer comfortable and inexpensive clothes. They are ready to buy Belarusian knitwear, Turkish goods.
In a separate category, you can select handmade products. These products are in great demand among those Russian consumers who cannot afford Italian clothes, but want to dress stylishly, fashionably and are ready to pay for quality.
But not all so cloudless. There are a number of reasons why the pressure on small companies is increasing. These include:
A large number of shopping centers with a huge selection of clothing (including high-quality European).
Departure of some Russians abroad for shopping clothes. Today, many while traveling dress up in foreign shops and boutiques.
A significant number of Russian designers, whose boutiques are located in large cities. And the number of fashion designers is constantly growing, increasing competition in the clothing segment.
To understand in which direction to act, a businessman must determine the specifics of his Studio, correlating it with potential buyers. The situation is as follows:
Representatives with a high level of prosperity prefer fur, leather products. Often they buy handmade knitted goods in the Atelier.
The middle class refers to private Atelier dresses and costumes for various celebrations (weddings, anniversaries). They buy coats and sheepskin coats here.
Low-income citizens in the Studio turn, as a rule, to repair existing clothing.
Organizations come to similar salons to order overalls, school uniforms, corporate clothing, dance costumes.
Our Studio will focus mainly on the middle and low-income class. The main competitors are:
large, medium and small clothing stores of famous brands (but not boutiques);
other Atelier;
wedding salon;
home dressmakers;
online clothing stores.
The main competitive advantages are: exclusivity,high quality, tailoring. Price will not be the main tool of struggle, but it will be aimed at the middle class consumer.
It is also important to choose the right place for your Studio. As a rule, such salons open on the first floors of buildings or shopping centers. It is important to have a high permeability, especially if you focus on repairing clothes. To start the selection of premises need to study the following issues:
Citizens with what level of income live in this area of the city?
What are the premises suitable for work in the area?
What is the level of competition in the place where it is planned to open a Studio?
Separately want to stay on the Internet Studio, which today are becoming increasingly popular. This industry is also very promising at the present time. The idea is to make clothes with individual prints, attributes. But it is almost always not hand tailoring.