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Essay: Consequences of Banning Advertising to Children

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  • Subject area(s): Marketing essays
  • Reading time: 3 minutes
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  • Published: 1 October 2019*
  • File format: Text
  • Words: 879 (approx)
  • Number of pages: 4 (approx)

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The Consequences of Banning Advertising to kkkkkkkkkkkkkk Children
By Jade Bowen

What would happen if we stopped marketing to children? how would our world be affected? And how would we have to adapt? What if you woke up in a world where advertising to children is illegal. You might get a call from your boss that you were fired from your job because of business expenses. Also, most of the economy would drop and it could even cause the second great depression. All big fast food brands would go bankrupt and find new ways to get their brands out. These are some of the consequences that the world would have to face if marketing to children was illegal.

how will you personally be affected if advertising to children was banned? You would be affected in a couple of ways. One way is that there would be ads that would be more serious and less colorful you could say. This would be because not all ads would be banned. you could see a Mcdonald’s ad yet but it would look like an insurance ad dull and straight to the point. Another way is that you could be fired because of business expenses. It would not just be you, it could be thousands of people. This is how you would be affected if advertising to children was banned.

So, why would we want to ban advertising to children? Quote by stuyspec.com “how is this a bad thing? Because children are more gullible than adults, they are likely to want more of the products that they see in advertising, many of which have negative effects on their health, safety, and well-being. The harmful effects of certain products explain why exposure to advertising “may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use,” according to the American Academy of Pediatrics. Often, children see an abundance of advertising for these harmful products, and the use of those products often has negative effects on their health. Children, who cannot make decisions as well as their elders, are easily manipulated; companies abuse this for profit, often resulting in a negative impact on both the child and the family as a whole.” This information and evidence are one of many reasons that we should ban advertising to children. So why haven’t we well; Quote by moreaboutadvetising.com “Before you stifle a yawn, there seems to be a considerable head of steam building up about advertising to young children, with calls from a group of writers, academics, and single-issue groups to ban it. These people are backing a new campaign group called Leave Our Kids Alone which aims to combat, annihilate really, our old friend ‘pester power.’ And the obvious way is to ban ads (presumably now including online this and that) aimed at young children.LOKA co-founder Jonathan Kent puts his case in the Guardian here. Some opponents of advertising to children are opponents of advertising period: seeing it as the motor of a nasty, materialistic society. To some extent, it is of course, but so is capitalism in the round and no one has produced a more robust economic model. But do young kids have to be part of it? There are two main reasons why such a ban will be widely opposed: toy and game companies should be free to promote their wares as long as they stick to the rules and, without advertising, there would be no non-state broadcasting to children – which many people (possibly not including LOKA supporters) would see as dangerous. There’s also the wider question of children’s personal rights (to see what they choose to see) but let’s not go there. What’s likely to happen? Very likely further restrictions on ads aimed at children and further pressure from children’s broadcasters. If the EU decides to wade into the argument there will be trouble.” This is why we might not want to ban advertising to children.

Finally, how would the US economy be affected? To know this we need some information about the advertising economy. The advertising economy in the US in 2021 is worth around 15-17 billion dollars. In 2022 the USA’s net worth is 141.7 trillion which does not seem that 17 billion dollars is as much in comparison but would still make an impact. Mcdonald’s net worth is around 19.2 billion US and the amount of advertising that Mcdonalds spent is around 1.6 billion which is around 8.3333%. That would be detrimental to McDonald’s and would make them have to reroute their marketing plan which could make the company fall apart. This could happen to any other company as well. This would most likely cause a domino effect and most of the economy would drop.

In conclusion the information supports the claim that banning advertising to children would have a good impact on the youth which is supported by the second paragraph, A median impact to you personally supported by the first paragraph, and a horrible impact on the economy which is supported by the third. This evidence and information is why we should not ban marketing to children because an economic downfall would be more detrimental than higher obesity rates in children.

Sorrses: stuyspec.com, moreaboutadvetising.com, and google.

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