Home > Marketing essays > Bibliography: Children and advertising

Essay: Bibliography: Children and advertising

Essay details and download:

  • Subject area(s): Marketing essays
  • Reading time: 5 minutes
  • Price: Free download
  • Published: 3 October 2015*
  • File format: Text
  • Words: 1,228 (approx)
  • Number of pages: 5 (approx)
  • Tags: Child Development essays

Text preview of this essay:

This page of the essay has 1,228 words. Download the full version above.

Pecheaux, C. et Derbaix, C, 1999. Children and attitude toward the brand: a new measurement scale. Journal of Advertising Research, 39 (4), 19-27.
McNeal, J , 1992. Kids as costumers: a handbook of marketing to children. 1st ed. New York: Lexington Books.
Livingstone, S & Bovill, D, 1999. Social perspectives: Have the media ruined childhood?. Interactions, 6, 36-41.
Calvert, S, 2008. Children as Consumers: Advertising and Marketing. The Future of Children, 18, 205-234.
Clarke, B. (2011) Children and commercial communications: A literature review. p. 3
Clarke, B. (2011) Children and commercial communications: A literature review. p. 35
Rozendaal, E., Buijzen, M. and Valkenburg, P. (2011) ‘Children’s understanding of advertisers’ persuasive tactics’, International Journal of Advertising, 30(2). doi: 10.2501/ija-30-2-329-350.
Lemish, D. (2007) Children and Television: a global perspective. Blackwell . Malden MA.
McLeod, S. (2007) Vygotsky, Simply Psychology. Available at: http://www.simplypsychology.org/vygotsky.html (Accessed: 1 December 2014).
McLeod, S. (2009) Jean Piaget, Simply Psychology. Available at: http://www.simplypsychology.org/piaget.html (Accessed: 1 December 2014).
McLeod, S. (2009) Bowlby’s Attachment Theory, Simply Psychology. Available at: http://www.simplypsychology.org/bowlby.html (Accessed: 1 December 2014).
Flavell, John H. , (1963). The developmental psychology of Jean Piaget. The university series in psychology., (pp. 41-84). Princeton, NJ, US: D Van Nostrand, 16, p. 472.
Harris, J., Bargh, J. and Brownell, K. (2009) ‘Priming Effects of Television Food Advertising on Eating Behavior’, Health Psychology, 28. doi: 10.1037/a0014399. p. 404 – 413.
Wilcox, B., Kunkle, D., Cantor, J., Dowrick, P., Linn, S. and Palmer, E. (2004) Report of the APA Task Force on Advertising and Children. p.10.
Banet-Weiser, S. and Spigel, L. (2007) Kids rule!: Nickelodeon and consumer citizenship. United States: Duke University Press Books. p. 73.
Harris, J., Schwartz, M., Munsell, C., Dembek, C., Liu, S., LoDolce, M., Heard, A., Fleming-Milici, F. and Kidd, B. (2013) Measuring Progress in Nutrition and Marketing to Children and Teens. p.5.
McDonough, P. (2009) TV Viewing Among Kids At An Eight Year High, N and N Nielsen. Available at: http://www.nielsen.com/us/en/insights/news/2009/tv-viewing-among-kids-at-an-eight-year-high.html (Accessed: 5 December 2014).
Advertising Standards Authority (no date) Children and Advertising, ASA. Advertising Standards Authority. Available at: http://www.asa.org.uk/News-resources/Hot-Topics/Children-and-advertising.aspx#.VKGGs51ws (Accessed: 2 December 2014).
Advertising Standards Authority (no date) ASA Hot Topic – Children, Advertising Standards Authority. Available at: http://www.asa.org.uk/News-resources/Hot-Topics/~/media/Files/ASA/Hot%20Topics/Children%20Hot%20Topic%202013.ashx (Accessed: 2 December 2014).
Haynes, A. et Lackman,C. (1999), ‘Comprehensive brand presentation:ensuring consistent brand image,’ The Journal of Product and Brand Management, 8 (4), p. 286- 300.
Guest, L. P. (1942), ‘The genesis of brand awareness,’ Journal of Applied Psychology, 26, 800-808.
Rossiter, J. R. (1975), ‘Visual and Verbal Memory in children`s Product Information Uitilization,’ Advances in Consumer Research, 3, p. 572-576.
Macklin, M. (1996), ‘Pre-schooler learning of brand names from visual cues’, Journal of consumer Research, 23, p. 251-261.
Erdogan, Z.B. (1999) Celebrity endorsement: a literature review. Journal ofMarketing Management, 15(4), p. 291-314.
Br??e, J.& Cegarra, J-J. (1994), ‘Les personnages, ??l??ments de reconnaissance des marques par les enfants’, Revue Fran??aise du Marketing, no 146, p. 17-35.
Mizerski, R. (1995), ‘The Relationship Between Cartoon Trade Character Recognition and attitude Toward Product category in Young Children,’ Journal of Marketing, (59), p. 58-70.
Erdogan, Z.B. (1999) Celebrity endorsement: a literature review. Journal of Marketing Management, 15(4), p. 291-314.
Keller, K. (1997) Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Custom Publishing.
Garretson, J. A. & Niedrich, R. W. (2004). Spokes-characters: Creating character trust and positive ‘brand attitudes. Journal of Advertising, 33(2), p. 25-36.
Callcott, M. F. & Lee, W. N. (1995). Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework for Definition. Advances In Consumer Research, 22(1), p. 144-151.
Kunkel, D. (2001). ‘Children and television advertising,’ Handbook of children and the media, p. 375-393.
Harrison, K. and Marske, A. (2005) ‘Nutritional Content of Foods Advertised During the Television Programs Children Watch Most’, American Journal of Public Health, 95(9), pp. 1568’1574. doi: 10.2105/ajph.2004.048058.
Dietz, W. (1990). You are what you eat’What you eat is what you are. Journal of Adolescent Health Care, 11(1), 76-81.
Troiano, R. P., & Flegal, K. M. (1998). Overweight children and adolescents: Description, epidemiology and demographics. Pediatrics, 101, 497-504.
Horgen, K. B., Choate, M., & Brownell, K. D. (2001). Television food advertising: Targeting children in a toxic environment. In D. G. Singer & J. L. Singer (Eds.), The handbook of children and media (pp. 447-462). Thousand Oaks, CA: Sage.
Troiano, R. P., & Flegal, K. M. (1998). Overweight children and adolescents: Description, epidemiology and demographics. Pediatrics, 101, 497-504.
Linn, S. & Golin, J. (2006). Beyond Commercials: How Food Marketers Target Children, 39 Loy. L.A. L. Rev. 13. Available at: http://digitalcommons.lmu.edu/llr/vol39/iss1/2
Roberts, Michele (2005), ‘Parenting in an Obesogenic Environment,’ Journal of Research for Consumers (www.jrconsumers.com), 9.
Cebrzynski G. 2007. Responsibility of parents has been forgotten in furor over ads’ effect on childhood obesity. Nation’s Restaurant News 41(2): 16.
Schor, J. (2994). Born to Buy: The Commercialized Child & The New Consumer Culture.
Kline, S. (1993) Out of the garden: Toys and children’s culture in the age of TV marketing. London: Verso. p. 164.
Seth G., Rao G., Radhakrishnan J., Vijan R. S., Musale R. B., Nath S. (2008). “Pester Power: Is a Buyer’s Decision Persuaded?”, IDEA Research Paper, 1, 1.
Roberto CA, Baik J, Harris JL, Brownell KD: Influence of licensed characters on children’s taste and snack preferences. Pediatrics 2010, 126(1):88’93. 11.
Robinson TN, Borzekowski DL, Matheson DM, Kraemer HC: Effects of fastfood branding on young children’s taste preferences. Arch Pediatr AdolescMed 2007, 161(8):792’797.
O’Neill, T., Vigar-Ellis, D. and Paterson, S. (2013) ‘Pester Power in Low Income Families’, in Kubacki, K. (ed.) Ideas in Marketing: Finding the New and Polishing the Old. Ruston, LA: Springer International Publishing. p. 600.
Children’s Advertising Review Unit (CARU). Self-Regulatory Guidelines for Children’s Advertising. Accessed at <www.caru.org/carusubpgs/guidepg.asp> on April 22, 2002.
Lieber, L. (1996). Commercial and character slogan recall by children aged 9 to 11years: Budweiser frogs versus Bugs Bunny. Berkeley, CA: Center on Alcohol Advertising.
PINE, K. J., & Veasey, T. (2003). Conceptualising and assessing young children’s knowledge of television advertising within a framework of implicit and explicit knowledge. Journal of Marketing Management, Special Issue: Marketing to Children, 19, Vol. 3-4, 459 – 473.
Robertson, Thomas and John Rossiter (1974), “Children and Commercial Persuasion; An Attribution Theory Analysis,” Joumal of Consumer Research, I (June), 12-20.
Batada, A., & Borzekowski, D. (2008). Snap, Crackle-What?: Recognition of cereal advertisements and understanding of commercials’ persuasive intent among urban, minority children in the US. Journal of Children and Media, 2(1), 19-36.
Hazan, C., and Shaver, P. R. (1994), ‘Attachment as an organizational framework for research on close relationships’, Psychological Inquiry, 5, pp.1’22.
Thomson, M., MacInnis, D.J., & Park, C.W. (2005). The Ties That Bind: Measuring the Strength of Consumers’ Attachments to Brands. Journal of Consumer Psychology, 15(1): 77’91.
Bowlby, J. (1979). The making and breaking of affectional bonds. London: Tavistock.
Hazan, C., and Shaver, P. R. (1994), ‘Attachment as an organizational framework for research on close relationships’, Psychological Inquiry, 5, pp.1’22.
Brennan, K. A., Clark, C. L., & Shaver, P. R. (1998). Self-report measurement of adult attachment: An integrative overview. In J. A. Simpson & W. S. Rholes (Eds.), Attachment theory and close relationships (pp. 46’76). New York: Guilford Press.
Collins, N. L., & Read, S. J. (1990). Adult attachment, working models and relationship quality in dating couples. Journal of Personality and Social Psychology, 58, 644’663.
Collins, N. L., & Read, S. J. (1994). Cognitive representations of attach- ment: The structure and function of working models. In K. Bartholomew & D. Perlman (Eds.), Advances in personal relationships (pp. 53’90). London: Jessica Kingsley.
Trinke, S. J., & Bartholomew, K. (1997). Hierarchies of attachment relation- ships in young adulthood. Journal of Social and Personal Relationships, 15, 603’625.
Weiss, R. S. (1988). Loss and recovery. Journal of Social Issues, 44, 37’52.
Ainsworth, M. D. S., Blehar, M., Waters, E., & Wall, S. (1978). Patterns of attachment: A psychological study of the strange situation. Hillsdale, NJ: Lawrence Erlbaum Associates, Inc.

...(download the rest of the essay above)

About this essay:

If you use part of this page in your own work, you need to provide a citation, as follows:

Essay Sauce, Bibliography: Children and advertising. Available from:<https://www.essaysauce.com/marketing-essays/bibliography-children-and-advertising/> [Accessed 20-06-24].

These Marketing essays have been submitted to us by students in order to help you with your studies.

* This essay may have been previously published on Essay.uk.com at an earlier date.