Introduction
Paper Chase Ltd is stationery based company which produce and sales those items to basic stationery to office and industrial customers. As it was established in 2001 and has both full time and part time worker working for it. The company sells both branded as well own product including paper, envelops, pencils, ball point pens, tapes, etc.
Mr. Smith was the person who established the Paper Chase Ltd. and helps to become one the best company in the country. Paper Chase market is largely limited to the private sector as the public sector office stationery supplies is centralized buying. And the has slowly progressed as growth was 5% pa but slow and steady the company built a good reputation for quality and customer service in business community.
Answer 1.
It is a fundamental idea of marketing that organizations survive and prosper throughmeeting the needs and wants of customers.This important perspective is commonly known as the marketing concept. The marketing concept is aboutmatching a company’s capabilities with customer wants. This matching process takes place in what is called themarketing environment. Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
http://tutor2u.net/business/marketing/marketing_concept.asp
The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. This consumer focus can be seen as a process that involves three steps. First customer want are researched, then the information is dissiminated throughout the firm and products are developed, then finally customer satisfaction is monitored and adjustments made if necessary.
The structure of a Marketing Structure is interconnectedcharacteristicsof amarket, such as the number andrelative strength ofbuyersandsellers anddegreeofcollusion among them, level andformsofcompetition, extent ofproduct differentiation, and ease ofentry into andexit from the market. Four basictypesof marketstructure are Perfect competition there are many buyers and sellers, none beingabletoinfluence prices. Oligopoly are several large sellers who have somecontrol over the prices. Monopoly is a singleseller with considerable control over supply and prices. And .Monospony is a single buyer with considerable control overdemand and prices. And the culture of marketing has been widely recognized that differentorganizationshave distinctive cultures. A commonly used definition oforganizational cultureis ‘the way we see and do things around here’. Through tradition, history and structure, organizations build up their own culture. Culture therefore gives an organization a sense of identity – ‘who we are’, ‘what we stand for’, ‘what we do’. It determines, through the organization’s legends, rituals, beliefs, meanings,values norms and language, the way in which ‘things are done around here’. As many researcher has indentify by its different types i.e. power culture, role culture, task culture and person culture
http://www.businessdictionary.com/definition/market-structure.html
http://www.thetimes100.co.uk/theory/theory–corporate-organisational-culture–322.php
The Marketing elem